It's a 15-Week 'Summer of Stars' With Exclusive Hit Movies and Celebrity Showcases on Starz
It's a 15-Week 'Summer of Stars' With Exclusive Hit Movies and Celebrity Showcases on Starz
Season-Long Promotional Campaign During Movie Bonanza on Pay TV Net
Pirates of the Caribbean: Dead Man's Chest, The Da Vinci Code, Talladega Nights: The Ballad of Ricky Bobby, The Illusionist Highlight Robust Movie Slate
LAS VEGAS, NCTA National Show, May 7 /PRNewswire/ -- Starz Entertainment announced today the "Summer of Stars" campaign, leveraging one of the most bountiful collections of exclusive pay TV movies ever for the company. Summer of Stars will feature a unique, first-run movie and showcase associated celebrities every Friday on Starz at 9PM ET/PT for fifteen consecutive weeks, the traditional "summer" movie season. The Summer of Stars movies are scheduled to kick-off Memorial Day weekend, Friday, May 25, 2007 with Pirates of the Caribbean: Dead Man's Chest and spotlight Johnny Depp, Orlando Bloom and Keira Knightley.
With a focus on A-list celebrities and big budget, first-run output movies, Summer of Stars celebrates great films that consumers will find only on the Starz channels and services, always uncut and commercial-free.
Nancy McGee, SVP, consumer marketing for Starz Entertainment noted the timeliness Starz Entertainment has in now promoting the unique content and compelling value proposition offered by the Starz pay television networks and services.
"Coming off a very strong year in overall subscriber growth, this year's slate of exclusive, first-run movie hits on Starz gives us terrific momentum and a strong opportunity in selling Starz," said McGee. "'Summer of Stars' is both a celebration of great movies with top celebrities and a message to consumers that there has never been a better time to enjoy Starz."
Summer of Stars schedule: Starz, 9:00 PM ET/PT
Date Movie Celebrities Showcased
5/25/2007 Pirates of the Caribbean: Johnny Depp, Orlando Bloom,
Dead Man's Chest Keira Knightley
6/01/2007 Click Adam Sandler
6/08/2007 The Da Vinci Code Tom Hanks
6/15/2007 Invincible Mark Wahlberg
6/22/2007 Shaggy Dog Tim Allen
6/29/2007 RV Robin Williams
7/06/2007 Underworld: Evolution Kate Beckinsale
7/13/2007 Talladega Nights: The Ballad Will Ferrell
of Ricky Bobby
7/20/2007 All the King's Men Sean Penn, Jude Law,
Kate Winslet
7/27/2007 The Illusionist Edward Norton, Jessica Biel
8/03/2007 Fun with Dick and Jane Jim Carrey
8/10/2007 Prestige Hugh Jackman, Christian Bale,
Scarlett Johansson
8/17/2007 The Guardian Ashton Kutcher, Kevin Costner
8/24/2007 Flightplan Jodie Foster
8/31/2007 Grudge 2 Sarah Michelle Gellar
Starz Entertainment is the exclusive subscription television and broadband provider of first-run films from leading Hollywood studios including Walt Disney Pictures, Sony Pictures Entertainment, Overture Films, Revolution Studios, Miramax Films, Touchstone Pictures, Hollywood Pictures, Pixar, TriStar, Screen Gems, Sony Classics and Warren Miller Films. Select first-run theatrical films from The Weinstein Company, IFC and Yari Film Group are also available for subscription television and broadband exclusively on Starz Entertainment services. A vast collection of classic and favorite titles are provided by a wide array of other Hollywood studios.
As one of the largest content aggregators in Hollywood, Starz Entertainment has access to thousands of theatrical films that it makes available on the Starz services and Vongo including Cars, Silent Hill, Sin City, The Wild, Hitch, The Shaggy Dog, and Click. Movies coming later in 2007 include, The Da Vinci Code, Talladega Nights: The Ballad of Ricky Bobby, Pirates of the Caribbean: Dead Man's Chest, and The Illusionist.
Starz Entertainment, LLC, is a premium movie service provider operating in the United States. It offers 16 movie channels including the flagship Starz(R) and Encore(R) brands with approximately 15.5 million and 27.3 million subscribers respectively. Starz Entertainment airs more than 1,000 movies per month across its pay TV channels and offers advanced services including Starz HD, Starz On Demand and Vongo(SM). Starz Entertainment (www.starz.com) is an operating unit of Starz, LLC, which is a wholly owned subsidiary of Liberty Media Corporation that is attributed to Liberty Capital Group.
Contact:
Eric Becker
Starz Entertainment
(720) 852-4065
(303) 638-3469 (cell)
eric.becker@starz.com
Source: Starz Entertainment
CONTACT: Eric Becker of Starz Entertainment, +1-720-852-4065,
cell +1-303-638-3469, eric.becker@starz.com
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