Universal Studios and I-play Launch Hollywood Movie Minutes on Mobile

Universal Studios and I-play Launch Hollywood Movie Minutes on Mobile

Universal Studios' Blockbuster Movie Clips - Live on a Mobile Near You

SAN MATEO, California, May 7/PRNewswire/ -- I-play, the mobile entertainment company, and Universal Studios today
announced a groundbreaking streaming video service offering the most
memorable scenes from Universal's catalog of blockbuster movies to North
American fans. 'Movie Minutes' marks the first agreement in mobile history
where blockbuster film clips are available on mobile.

Content from Universal Studios' extensive film archive includes scenes
from King Kong, The 40 Year Old-Virgin, and The Fast and the Furious, as well
as classic hits Animal House and The Breakfast Club. Re-live John Belushi's
classic food fight scene from Animal House, Steve Carell's wax job in The 40
Year-Old Virgin, or the monumental battle between Kong and the T-Rex in King
Kong. Every day new clips will be available for purchase from the vast
Hollywood Movie Minutes library.

I-play has diversified into the broader mobile entertainment space in
order to leverage its strong relationships with Hollywood studios and to
utilize the full capabilities of its proprietary UNITY content delivery
platform. To leverage these strengths, I-play created the 'I-player(TM)'.
I-play's proprietary mobile video application that allows consumers to stream
video clips and bookmark their favorites to build up a personalized library
of videos. Offering usability unparalleled by other mobile video players,
Hollywood Movie Minutes allows users to search for their favorite video clips
by theme, genre or tag.

"This signals the launch of a ground-breaking service, which brings
bite-sized nuggets of blockbuster entertainment to movie fans on mobile for
the first time," said David Gosen, CEO of I-play. "Streaming video clips to
mobile devices is a huge growth area for us and we are thrilled to be working
with Universal Mobile Entertainment and proud to be in a position to offer
the best of Universal's film library to North American customers."

Jeremy Laws, Senior Vice President, Universal Mobile Entertainment
commented: "People love to talk about, reminisce over, and imitate their
favorite moments from film and television. Now those same fans can have clips
from Universal's rich film and TV library anywhere they go, anytime they want
them. I-play's proven reach and advanced technical platform make them the
perfect partner for this project in North America and we look at this as a
very natural extension of our strong relationship with them in mobile
gaming."

The service is live on Sprint (NYSE:S), Verizon (NYSE:VZ), Rogers (TSX:
RCI; NYSE: RG) and Amp'd and is due to be rolled out on other major US
carriers imminently.

About I-play

I-play brings the best in mobile entertainment to an audience of over one
billion people via a network of over 120 carriers worldwide, including Sprint
(NYSE:S), Verizon Wireless (NYSE:VZ), Cingular, Vodafone (LSE: VOD.L) and
Telefonica Moviles (NYSE: TEM), amongst others and online portals including
http://www.iplay.com/. I-play has been creating mobile games since 1998 and
continues to spearhead the creation of mobile entertainment for the next
generation. As one of the world's longest established and respected creators
of mobile entertainment, the I-play brand stands for quality and the best in
mobile development. A move into mobile video content via a license agreement
with Universal Mobile Entertainment sees I-play offering the best clips from
Universal Studios' most popular blockbuster movies.

I-play's investors are Apax Partners and Argo Global Capital. I-play is
headquartered in London, with North American Regional HQ in San Mateo,
California and European Regional HQ in Dunfermline, Scotland; development
studios in Macclesfield, UK and Bucharest, Romania as well as sales offices
in Paris, Hamburg, Madrid, New York and Singapore.

For more information, please call +44-(0)-20-7031-8160 or visit us at
http://www.iplay.com/

I-play is a trademark and trading name of Digital Bridges Limited.

About Universal Mobile Entertainment

Universal Mobile Entertainment (UME) generates revenues and enhances
brand awareness for NBC Universal's motion picture and television properties
through licensing agreements with top-tier publishers. UME oversees the
creation of high-quality mobile application services that include games,
ringtones, wallpapers, MMS, SMS services and audiovisual services, and
ensures ubiquitous distribution through mobile operators and portals
worldwide. With offices in Los Angeles, London and Tokyo the team has been
aggressive in the mobile content market since 2000 and currently has hundreds
of mobile products that are available to consumers in every major territory
of the world.

About NBC Universal Formed in May 2004 through the combining of NBC and
Vivendi Universal Entertainment, NBC Universal owns and operates a valuable
portfolio of news and entertainment networks, a premier motion picture
company, significant television production operations, a leading television
stations group, and world-renowned theme parks. NBC Universal is 80% owned by
General Electric and 20% owned by Vivendi.

Source: I-play

Media Contacts: Anna Brog, I-play, +44-(0)-20-7031-8165, anna.brog@iplay.com

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