Integra5's SMS to TV Application Honored in Broadband Gear Report's Annual Diamond Technology Reviews by Judges from Major MSOs

Integra5's SMS to TV Application Honored in Broadband Gear Report's Annual Diamond Technology Reviews by Judges from Major MSOs

Innovative Product is the First in the Industry to Enable SMS Communications Between Cell Phones and TVs

BURLINGTON, Mass., May 23 /PRNewswire/ -- Integra5, the pioneer in enabling cable and IPTV service providers to blend quad play bundles into converged services for simultaneous delivery across TVs and PCs, today announced that its SMS to TV application received 3.5 diamonds in Broadband Gear Report's 2007 Diamond Technology Reviews.

The Diamond Technology Reviews recognize leading products, software and services that help cable and broadband providers increase the reliability, efficiency and capacity of their Hybrid Fiber Coax (HFC) networks to improve profitability and overall customer satisfaction. The judging was conducted by a panel of senior technology executives from major MSOs, including Comcast, Cox, Charter, Rogers and Bright House.

"The judges were impressed by Integra5's unique application, which enables SMS communications across wireless and wireline networks," said Laura Hamilton, vice president and editor-in-chief at Broadband Gear Report. "This marks the second year in a row that Integra5 has received an excellent score."

SMS to TV is the latest application to leverage Integra5's Converged Services Platform (i5 CSP), as well as the industry's first service that takes SMS text messages sent to landline numbers from mobile phones and diverts them to a customer's television. Subscribers can use the TV remote control to respond with pre-set options or to trigger a "click to call" feature - initiating a phone call between the home landline phone and the cell phone that sent the text message. If the person who sent the text message has been personalized via the i5 network address book, the SMS will be flagged with the sender's picture and nickname on the TV screen as well. All of Integra5's SMS capabilities are also available on PCs.

"This industry recognition is a testament to the value of cross-platform applications for driving service provider revenue, increasing up-sells and promoting subscriber 'stickiness,'" said Meredith Flynn-Ripley, chief executive officer of Integra5. "We are confident that SMS to TV will help service providers differentiate their triple and quad play offerings, and are honored to have received this distinction."

Integra5 was recognized in the awards' "Next-Gen Voice" category. The full results of the Diamond Technology Reviews judging will be published in Broadband Gear Report and in a special print issue to be distributed at SCTE's Cable-Tec Expo 2007, June 19-22 in Orlando, Fla. Integra5's i5 CSP and SMS to TV application will be showcased at SCTE with MetaSwitch.

About Broadband Gear Report

Broadband Gear Report (http://www.broadbandgear.net/) was launched in 2004 by Hermes Media & Research and has since become the leading online product and deployment alert service for broadband engineering professionals. The Diamond Technology Reviews were launched in 2005 to answer the need for an unbiased technology review program within the broadband community.

About the i5 Converged Services Platform

The IMS-compatible i5 CSP features patented technology and is based on a distributed, network-based architecture. The architecture enables real-time delivery of content and communications across quad play services including voice, video, data and wireless. Moreover, it supports scalability up to millions of subscribers and provides application-level personalization across multiple set-top boxes, PCs and telephone lines within the home.

About Integra5

Integra5 is the global leader in blending triple and quad play bundles into converged services. Featuring patented and patent-pending technologies, the company's i5 Converged Services Platform (i5 CSP) blends voice, video, data and mobile services into new communications and content applications for delivery across TVs, PCs and other devices. The i5 CSP works in today's cable and IPTV networks and can be seamlessly integrated into future IMS environments. Integra5 is headquartered in Burlington, Mass., and has an additional research and development office in Rehovot, Israel. For more information, visit http://www.integra5.com/.

Contact: Sara Scavongelli
Davies Murphy Group
(781) 418-2431
sscavongelli@daviesmurphy.comhttp://www.daviesmurphy.com/

Source: Integra5

CONTACT: Sara Scavongelli of Davies Murphy Group, +1-781-418-2431,
sscavongelli@daviesmurphy.com, for Integra5

Web site:

http://www.integra5.com/
http://www.broadbandgear.net/

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