Doppelganger and Interscope Bring Hot New Artists, Music and Events to 'The Music Lounge'

Doppelganger and Interscope Bring Hot New Artists, Music and Events to 'The Music Lounge'

Maroon 5 as Featured Band, Today - First in a Series of Live Music Programming Events

Virtual World Offers Concerts, VIP Chats, Music and Exclusive Gear from Today's Hottest Music Acts

SAN FRANCISCO, May 23 /PRNewswire/ -- Doppelganger Inc., the social entertainment company offering virtual world entertainment for today's youth, announced today an expansion of its existing relationship with Interscope Geffen A&M, a division of Universal Music Group. Doppelganger's Music Lounge is a free online social entertainment community for the youth market that will be adding brand new customized venues, music and events from artists on Interscope Geffen A&M's wide roster of talent; one that includes such performers as Maroon 5, U2, Black Eyed Peas, Gwen Stefani, Nelly Furtado, All-American Rejects, Eminem, Daddy Yankee, and 50 Cent.

Set in a vibrant 3D virtual city where there is always something going on, The Music Lounge hosts social and entertainment events such as concerts, live VIP chat rooms, listening booths, shopping and DJ spin sets. Visitors to the Lounge create custom avatars that can laugh, flirt, smile, listen, gossip or dance, customizing everything from clothes to personality. By connecting young people to the entertainment experiences they love users are able to forge deeper and more meaningful relationships with their favorite music as well as one another.

Grammy Award-winning band Maroon 5 on A&M/Octone a joint venture with Interscope Records label, is the latest addition to the Music Lounge's exciting new lineup. Today, fans of the group will get to meet virtual replicas or avatars of the members including Adam Levine, James Valentine, Jesse Carmichael, Mickey Madden, and Matt Flynn. Users can interact, hang out and chat it up with the band live during the event.

"We saw a tremendous response when The Pussycat Dolls helped launch the Music Lounge last spring, and we are enthusiastic about expanding our successful relationship with Doppelganger," said Luke Wood, Interscope A&R executive. "The Music Lounge provides an exciting platform for fans to build communities around our artists and to enjoy music and other great content in engaging ways. Doppelganger's virtual world helps lead Interscope and our artists to the next generation of social media and expression."

"By partnering with Interscope we are now able to put the "fan" back into fan club and provide exclusive events and the hottest music stars to further allow users to build deeper and more meaningful connections with the entertainment they love," said Tim Stevens, President and CEO Doppelganger Inc. "The Music Lounge reflects what young people care about -- hanging out with their friends, talking about their favorite band or DJ and simply listening to good music. We appreciate Interscope's ability to be on the forefront of innovation by understanding the reach and creativity that the virtual environment holds."

Since Doppelganger's virtual world launched in May 2006, the company has pioneered a new form of entertainment combining special events, content, fashion, and social interaction set within a rich, immersive virtual world. The extended partnership announced today build on early successes such as The Pussycat Dolls live in The Music Lounge, DJ AM events and the launch of The Tyra Banks Virtual Studio to create a broader social media platform extending across the full range of media and entertainment experiences craved by the youth demographic.

About Doppelganger, Inc.

Doppelganger, Inc. is a social entertainment company offering collaboratively programmed virtual world entertainment for today's youth. Doppelganger creates an immersive and connected virtual environment that reflects and amplifies the youth demographics' real-world experiences and interests: music, pop culture, fashion, celebrities, self-expression, community, and social networking. Doppelganger makes it possible for content providers and advertisers to connect with this influential demographic in cool, interesting new ways through a vibrantly created, expertly targeted social entertainment world.

Users can register at The Music Lounge (http://www.themusiclounge.com/). Doppelganger is a privately-held company based in San Francisco. http://www.doppelganger.com/.

About Interscope Geffen A&M Records

Combining the legacies of three of the most influential record labels in modern music history, Interscope Geffen A&M Records embarked on a new tradition of musical achievement with its unification on January 1, 1999. Headed by Chairman Jimmy Iovine, Interscope Geffen A&M is a major force in global music, developing chart-topping artists across a wide range of musical genres including rock, rap, pop and alternative. Interscope Geffen A&M Records is part of Universal Music Group, the world's largest music company.

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Website: http://www.doppelganger.com

Source: Doppelganger, Inc.

CONTACT: Tara Wagner of SutherlandGold Group, +1-917-509-5399,
tara@sutherlandgold.com, for Doppelganger

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