QVC, NFL and GSI Commerce to Create New, Multichannel, Direct-to-Consumer Opportunity

QVC, NFL and GSI Commerce to Create New, Multichannel, Direct-to-Consumer Opportunity

Strategic Alliance Aims to Expand the Reach of NFL Shop and Generate Additional Sales of NFL-Licensed Merchandise

WEST CHESTER, Pa., NEW YORK, KING OF PRUSSIA, Pa., May 23 /PRNewswire/ -- QVC, one of the largest multimedia retailers in the world, in association with the National Football League (NFL) and GSI Commerce Inc.(R) (NASDAQ:GSIC), a leading provider of e-commerce solutions, have entered into a strategic alliance to create a new, multichannel marketing opportunity for NFL-licensed products.

Under terms of the agreement, QVC will become the NFL's "official television retailer" and will host NFL-themed shows as part of its television programming. The QVC programming will "kick off" with the start of the 2007 football season and include the playoffs and Super Bowl. Leveraging the successful e-commerce partnership GSI has established with the NFL for operating NFLShop.com, GSI becomes the exclusive provider of NFL-licensed merchandise to QVC. GSI's distribution network will fulfill product orders received from purchases generated from QVC's telecasts and through QVC's Web store.

Additionally, QVC will launch an NFL Shop on QVC.com this summer featuring a wide assortment of NFL-licensed merchandise. The NFL Shop merchandise will also be supplied and fulfilled by GSI.

"We are pleased to team with two of the leaders in electronic retailing and multichannel commerce," said Lisa Baird, the NFL's senior vice president of marketing and consumer products. "This new alliance will further expand our marketing reach and better serve our fans who have an insatiable appetite for the NFL and our licensed merchandise."

"The QVC team has been diligently working at this relationship for some time," said Mike George, president and CEO of QVC Inc. "Our leadership position in the electronic retailing landscape sets a high standard, demanding that we offer the best in any given category. By working with the NFL and GSI, QVC is well poised to deliver on that promise to our shoppers who are true sports fans."

"This opportunity was born out of the successful e-commerce partnerships we established with both QVC and the NFL," said Michael G. Rubin, chairman, president and CEO of GSI Commerce. "We are proud and excited to have this new venture result from our partners leveraging relationships we have within our partner network. We look forward to explore additional opportunities."

About QVC

QVC, Inc., a wholly owned subsidiary of Liberty Media Corporation attributed to the Liberty Interactive Group (NASDAQ:LINTA), is one of the largest multimedia retailers in the world, with annual revenue of more than $7 billion. QVC is committed to providing customers with thousands of the most innovative and contemporary beauty, fashion, jewelry and home products. Its programming is distributed to more than 160 million homes worldwide. The company's website, QVC.com, is ranked among the top general merchant Internet sites. With subsidiaries in the United Kingdom, Germany and Japan, West Chester, Pa.-based QVC has shipped more than a billion packages in its 20-year history.

About GSI Commerce

GSI Commerce is a leading provider of e-commerce solutions that enable retailers, branded manufacturers, entertainment companies and professional sports organizations to operate e-commerce businesses. We provide solutions for our partners through our integrated e-commerce platform, which is comprised of three components: technology, logistics and customer care, and marketing services. We provide e-commerce solutions for more than 60 partners.

Forward-Looking Statements

All statements made in this release, other than statements of historical fact, are forward-looking statements. Actual results might differ materially from what is expressed or implied by these forward-looking statements. Additional information about potential factors that could affect GSI Commerce can be found in its most recent Form 10-K, Form 10-Q and other reports and statements filed by GSI Commerce with the SEC. GSI Commerce expressly disclaims any intent or obligation to update these forward-looking statements.

Contacts:

GSI Commerce, Inc. QVC, Inc.
Corporate Marketing Tara Hunter
610.491.7474 484.701.8163
fax: 610.265.2866 Tara_Hunter@QVC.comnews@gsicommerce.com

The National Football League
Brian McCarthy
212.450.2069
McCarthyb@NFL.com

FCMN Contact: ryang@gsicommerce.com

Source: GSI Commerce, Inc.

CONTACT: GSI Commerce, Inc., Corporate Marketing, +1-610-491-7474, fax,
+1-610-265-2866, news@gsicommerce.com; or Tara Hunter of QVC, Inc.,
+1-484-701-8163, Tara_Hunter@QVC.com; or Brian McCarthy of The National
Football League, +1-212-450-2069, McCarthyb@NFL.com

Web site:

http://www.gsicommerce.com/
http://www.nflshop.com/
http://www.qvc.com/

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