Channel U to Broadcast Jump Off TV's World Rap Championships

Channel U to Broadcast Jump Off TV's World Rap Championships

LONDON, May 16/PRNewswire/ --

- Premieres: Friday 22nd June 2007

Two UK urban giants, Channel U and Jump Off TV have got together to bring
viewers the first ever TV broadcast of the World Rap Championships. Channel
U, the UK's largest urban broadcaster, has licensed the 2006 season of the 13
part World Rap Championships, produced by Jump Off TV, the world's number one
makers of Hip Hop sports entertainment formats.

Battling is deep rooted in hip hop culture, from its inception in the
early 70's through to its commercialization today in films like Eminem's '8
Mile'. Promising to revolutionize the world of Hip Hop, the international MC
battle format successfully demonstrates that rap is the next extreme sport.
With 12 teams set across two divisions -- LONDON (UK) and NEW YORK (USA) --
the unique tag-team format is set in abandoned warehouses and rooftops in
East London and Brooklyn. MC's from Miami, Orlando, Boston, Chicago, New
York, New Jersey, San Francisco, Portland, London, Norwich, Glasgow, Bristol,
Ipswich and Newcastle will all be battling for a place in the US$10,000
playoff finals in Las Vegas.

"We're thrilled to be broadcasting the World Rap Championships. It's a
perfect fit for our audience," said Cat Park of Channel U. With Channel U's
solid mobile infrastructure, viewers will be able to vote for MC's via SMS
and download ring tones of their favourite punchlines. The show's producer,
Ara said: "Its exciting to broadcast the World Rap Championships on a channel
that shares our drive and enthusiasm for hip hop and street culture in UK.
This will be historic."

The 13x30min weekly episodes are set to launch on Fri 22nd June at 10pm.
They will be repeated on Saturdays and Sundays, with 30 sec promotional
trailer spots plus extended trailers uploaded to over 40 video sharing web
sites like YouTube and MySpace. A sponsor has yet to be confirmed.

About Channel U

In 2003, the UK urban music scene was to see the introduction of a
multichannel that would help take UK urban music to new levels. Channel U,
established in 2003, is the UK's definitive urban music channel with plaudits
from the music industry, fans and the world of media. Within six weeks of
launch, Channel U generated over 1 million viewers per week and has the
largest urban unsigned music playlist in Europe!

About Jump Off TV

With offices in London and New York, Jump Off TV is a hip hop media,
sports & entertainment destination featuring original video programming, a
social network and the latest hip hop news & gossip. From humble beginnings
as a weekly event in London in 2003, Jump Off TV has grown into a
recognizable global hip hop lifestyle brand, producing live events and
original hip hop programming. Its other top hip hop sports formats include
'Spin The Mic' and 'Dance Madness'.

Web site: http://www.jumpoff.tv

Source: Jump Off TV

Jess Slater of Jump Off TV, UK: +44-20-7253-7766, US: +1-212-203-1200, jess@jumpoff.tv

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