The UK's Top Morning Show GMTV Selects ROO to Launch Online TV

The UK's Top Morning Show GMTV Selects ROO to Launch Online TV

NEW YORK, May 16 /PRNewswire-FirstCall/ -- ROO Group (BULLETIN BOARD: RGRP) , a global leader in online video solutions for content providers, advertisers and Web sites, has partnered with Britain's favorite morning TV show, GMTV, to launch a cutting-edge online video portal at gm.tv, which will feature exclusive GMTV content as well as four additional channels including News, Showbiz, Fashion and Family Health.

The TV portals are powered by the ROO Video Exchange platform, which allows GMTV to manage its video content strategy in-house. A customized ROO video player will be visible on the gm.tv homepage, with full-screen viewing options available to all Web site visitors. The portal has been branded to reflect the look and feel of the well-known GMTV brand.

Gm.tv will offer a selection of ROO's extensive video content as well as to GMTV programming highlights, out-takes and exclusive behind-the-scenes footage.

Advertisers will be able to purchase pre-roll video ad formats that cross all of the five channels, offering a reach of 750,000 unique users and an average of seven million page impressions a month.

"GMTV is a highly popular program regarded as the quintessential example of British TV," said Robert Petty, Chairman and CEO of ROO. "We're thrilled to be helping it transition to the Web in a way that will preserve its unique tone and style and open the brand up to an even wider audience base. We believe that Internet TV is part of the future for broadcasters in all markets and we're pleased to be helping GMTV lead the way in the UK."

"GMTV viewers have come to expect a very high level of quality content and that must be replicated by our online offering," said Nog Sawdon, head of New Media at GMTV. "We chose ROO because of the company's unrivalled technology and successful track record of helping media companies across the world leverage the exploding demand for online video content."

GMTV joins the growing roster of UK media companies that have chosen ROO to power their online video offerings. Similar partnerships were recently announced with Lycos, The Sun, The Mirror and VNU.

About ROO

ROO Group Inc. (OTCBB: RGRP) through its 100% subsidiary ROO Media Corporation, is the online video solutions company focused on meeting the specific needs of large enterprise companies globally. The company's proprietary platform, the ROO Video Exchange, simultaneously services multiple video channels, audience segments and advertisers and, as such, has become a leading platform in content aggregation, distribution and targeted advertising. ROO's unique ability to offer a "many-to-many" service has helped secure its position as the Internet broadcast company of choice for companies seeking effective strategies for monetizing online video. The company has offices in the United States, United Kingdom, Germany and Australia. For additional information, please visit the Company's Web site at www.roo.com.

First Call Analyst:
FCMN Contact: erossi@kwitco.com

Source: ROO Group Inc.

CONTACT: Ellie Rossi of Kwittken & Company, +1-646-747-7151,
erossi@kwitco.com, for ROO Group Inc.

Web site:

http://www.roo.com/
http://www.gm.tv/

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