CBS News and the CBS Television Stations Group Team Up With Voxant, the Viral Syndication Network, to Distribute News Clips and Feeds to Thousands of Web Sites and Blogs

CBS News and the CBS Television Stations Group Team Up With Voxant, the Viral Syndication Network, to Distribute News Clips and Feeds to Thousands of Web Sites and Blogs

Web Publishers and Bloggers Share in Advertising Revenue

RESTON, Va., May 24 /PRNewswire/ -- CBS News and CBS Television Stations Group announced today that national and local news clips are available online through Voxant, the Viral Syndication Network (VSN), and its online site, TheNewsRoom (http://www.thenewsroom.com/voxant/cbs), which distributes licensed news content to thousands of Web sites and blogs.

All CBS content in TheNewsRoom is advertiser-supported and free to Web publishers and bloggers. Starting today, clips from CBS news programs such as The CBS Evening News with Katie Couric and The Early Show will be available, as will local news packages from owned-and-operated stations in the following 13 markets: WCBS-New York, KCBS/KCAL-Los Angeles, WBBM-Chicago, KYW- Philadelphia, KPIX-San Francisco, WBZ-Boston, KTVT/KTXA-Dallas, WCCO- Minneapolis, WFOR/WBFS-Miami, KCNC-Denver, KOVR/KMAX-Sacramento, KDKA- Pittsburgh, WJZ-Baltimore.

Clips from CBS News and the CBS stations are available through TheNewsRoom as individual clips and custom news feeds that appear in a branded player. VSN's proprietary viral mashing(TM) technology allows copyright-protected news to be "mashed" from TheNewsRoom and legally embedded on Web sites and blogs, where they can then be redistributed to an infinite number of additional sites in a true viral distribution model. A tracking system and dashboard also record where the content has traveled on the Web and how often it is viewed, in addition to providing the ability to block content from appearing on inappropriate sites. All content is accompanied by advertising, which provides revenue to content owners and sites where content is published.

"CBS is one of the most respected brands in the news industry and a clear leader in the industry pioneering new ways to reach large audiences of news viewers on the Web," said Voxant CEO Jeff Crigler. "We are thrilled to welcome the CBS Network and its exceptional broadcast news content to TheNewsRoom and our rapidly growing Viral Syndication Network. The ability to offer CBS News video content is a real asset for the Web publishers and bloggers who depend on us to provide quality news content for their sites."

About Voxant and TheNewsRoom

Voxant, the Viral Syndication Network(TM), unlocks new markets for news organizations and advertisers around the world by helping them get their news content found, played, and paid for on the millions of Web sites and blogs that comprise the "long tail" of the Web. Through TheNewsRoom(TM) (http://www.thenewsroom.com/voxant/cbs) and its unique viral mashing(TM) technology, Voxant distributes and promotes news from more than 175 credible, licensed content sources across channels including Campaign2008, U.S. and international news, politics, business, sports, entertainment, health, science, life and reference. Network affiliates include CBS, the Associated Press, Reuters, McClatchy-Tribune Information Services (MCT), Agence France- Presse (AFP), the Canadian Broadcasting Corporation (CBC), the NHL, Vibe Magazine and HowStuffWorks, as well as thousands of Web publishers and bloggers. For more information, please visit http://www.voxant.com/.

Media Contact:
Kerri Glover of Voxant
Tel: 703-931-1774
kglover@voxant.com

First Call Analyst:
FCMN Contact:

Source: Voxant

CONTACT: Kerri Glover of Voxant, +1-703-931-1774, kglover@voxant.com

Web site:

http://www.voxant.com/
http://www.thenewsroom.com/voxant/cbs

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