VACANCY Movie's GlowSkin Billboards Create Illusion

VACANCY Movie's GlowSkin Billboards Create Illusion

MINNEAPOLIS and LOS ANGELES, April 18 /PRNewswire/ -- GlowSkin(TM) Active Illumination Technology manufacturer Safe Lites, LLC along with Sony Pictures Entertainment and Universal McCann announced today an innovative advertising campaign using GlowSkin printed illumination to create the feel of a rural motel's neon "vacancy" sign, for the Screen Gem release VACANCY. The thriller, starring Luke Wilson and Kate Beckinsale, will be released nationwide Friday, April 20th.

"Creating the same look and feel across multiple media types is one of the most important things in promoting anything. Safe Lites is pleased to be working with Sony Pictures and Universal McCann to introduce a very innovative capability of our GlowSkin systems technology on billboards in New York and Los Angeles," said John T. Golle, Safe Lites founder, Chairman, and CEO. "The new 'flicker' effect we have been able to create is distinctive, memorable and ties in perfectly with the whole theme and promotion of the movie. We are confident that the VACANCY movie will be remembered well by those who see this distinctive effect on the billboards promoting this movie tied to the trailers and other forms of advertising."

GlowSkin is Safe Lites' proprietary specification of industrial-grade electroluminescent (EL) lighting, and the Out of Home (OOH) Advertising industry's leading EL technology. GlowSkin is a powered lighting system that glows, rather than shines, and is designed to stand up to harsh outdoor conditions while improving the visibility of vehicles, equipment, people, or nearly anything. GlowSkin is extremely thin and flexible, requires minimal energy to power it, can be produced in nearly any color, size, or shape, and uniquely is the only light source that does not diminish or impair night vision. These features coupled with the non-intrusive characteristic of GlowSkin, and Safe Lites' unique graphics production capabilities make it an ideal technology for advertising and promotional applications.

Screen Gems is the genre production division which was created to finance and produce moderately budgeted films that are marketed to target audiences. Screen Gems recently released the hit STOMP THE YARD, which opened #1 at the box office on Martin Luther King Day weekend. In addition to VACANCY, upcoming releases include, RESIDENT EVIL: EXTINCTION starring Milla Jovovich, Oded Fehr, and Ali Larter, and THIS CHRISTMAS starring Laz Alonso, Chris Brown, Loretta Devine, Idris Elba, Regina King, Delroy Lindo, Mekhi Phifer and Columbus Short.

Safe Lites, LLC partners with companies worldwide to give leaders in their industries the ability to enhance their offering with unequalled visibility in any lighting condition. The company's issued and pending patents provide significant differentiation and protection for Safe Lites' partners from their competitors. Customers represent Advertising & Promotion, Entertainment, Industrial, Outdoor & Recreation, Public Safety, and Transportation industries. For more information about Safe Lites, visit http://www.safelites.com/ or call 1-866-206-0566.

Safe Lites and GlowSkin are trademarks of Safe Lites, LLC.

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Source: Safe Lites, LLC

CONTACT: Tony J. Morse of Safe Lites, LLC, +1-952-944-9861,
tmorse@safelites.com , or Flo Grace of Sony Pictures Entertainment,
+1-310-244-4340, flo_grace@spe.sony.com

Web site:

http://www.safelites.com/

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