For the First Time Sony Design Center Reveals Prototypes Designed in Partnership With Master Lombard Artisans

For the First Time Sony Design Center Reveals Prototypes Designed in Partnership With Master Lombard Artisans

MILAN, Italy, April 18/PRNewswire/ -- During the Salone del Mobile taking place in Milan, the Sony
Design Center will showcase Sony Design x Master Craft Lombardia project, a
truly intriguing exhibition at the Palazzo dei Giureconsulti from April 18th
to 22nd. Visitors will experience the creative intelligence of the Global
Consumer Electronics and Entertainment Company coupled with the manual skill
and artistic flair of master Lombard artisans.

Along with Sony's design philosophy and electronics technology
cultivated over the years, Lombard artists and artisans have dedicated their
ingenuity and professionalism to crafting prototypes conceived by Sony
Design. 10 proposals focusing purely on design will debut, all of them tied
up in the underlying concept to propose a new product appearance. They are
ultimately aimed at creating a pleasant relation among human, product and
space. The creations include wooden, marble or leather shelves with built-in
speakers; seats with leather or fabric upholstery whose headrests emit soft
and soothing notes; picture frames and other solid marble objects that hide
tiny speakers and in some cases small light and scent sources; specially
processed glass panels containing monitors; or galvanized, laser-engraved
coffee tables that contain video projectors allowing presentations of movies
and business content easy and beautiful at the same time.

"Do what has never been done before." "Always stay one step
ahead." These expressions have underscored Sony's corporate philosophy since
the establishment of the Creative Center in Tokyo in 1961. Together with the
Design Centers in Los Angeles, London, Singapore and Shanghai Sony's design
philosophy of "building high-performance, easy-to-use and beautiful products
with a distinctive Sony flair" was introduced around the world to create a
unified image as well as look and feel.

EXHIBITED DESIGNS

PROTOTYPES

1. "ZA" Surround Sound Chair

2. "TSUKI" Table with Built - in Projector

3. "YUI" Wall Fixture Audio System

4. "MATOI" Personal Computer with Customized Cover

5. "Hibiki" Hanging Speaker and "KANADE" All-in-one Home Audio System

6. "CHO" Frame Type Speaker

7. "RIN" Standing Speaker

8. "KAKERU" Shelf with Built - in Speaker

9. "HANA" Floor Lamp with Built - in Speaker

10. "SEN" Folding Screen Television System

SOUND DESIGN

11. "GAKU" Sound Design for Corridor

12. "CO" Sound Design for Audio Room

For more information on the exhibition please visit:

http://www.sony.net/design/milano/

For more information on Sony Design please visit:

http://www.sony.net/design/

Source: Sony Europe GmbH

Press Contact: UK: Sony Europe GmbH. Corporate Communications, Mr. Shusuke Kanai, tel. +44-(0)7786-115086; Germany: Sony Europe GmbH. Corporate Communications, Ms. Martina Boyles, tel. +49-30-2575-5161; Italy: Sony Italia SpA Communications & Public Relations, Ms. Cristina Papis, tel: +39-(0)2-618-38-1, e-mail: sony.pr@eu.sony.com; Japan: Sony Corporation Corporate Communications, Ms. Mariko Yamabe, tel. +81-(0)3-6748-2200

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