'BALLERS' Makes Sports Sexy on BET

'BALLERS' Makes Sports Sexy on BET

Hosted by John Salley, Hugh Douglas and Guy Torry; 'Ballers' Premieres on Friday, April 20 at 10 p.m. ET/PT

LOS ANGELES, April 17 /PRNewswire/ -- BET is bringing the feel of a night out with the boys to your living room with BALLERS -- a fresh new series that talks about sports in a sexy club environment hosted by four-time NBA World Champion John Salley, three-time NFL Pro Bowler Hugh Douglas and comedian Guy Torry. The club's party vibe will be enhanced each week with co-host, DEAL OR NO DEAL's gorgeous Claudia Jordan along with DJ Rashida on the turntables. Premiering on Friday, April 20 at 10 p.m. ET/PT, the series will hit the sports topics making the news each week with fresh perspectives and plenty of trash talking from the hosts and guest athletes. From the comedic outbursts of Guy Torry, to the insider's look that Salley and Douglas will provide, the talk will be loud, insightful and filled with commentary unlike that on any other sports show.

(Photo:

http://www.newscom.com/cgi-bin/prnh/20070417/NETU140 )

With special features like "the dumb play of the week," the bullsh*t flag and gossip in the girls' booth, BALLERS kicks it up a notch while other sports shows are toning it down.

"This show brings a whole new type of sports program to BET due to its broad appeal," said Reginald Hudlin, President of Entertainment. "Women enjoy the show as much as men. The comedic interaction makes it appealing to non- sports fans."

ABOUT BET NETWORKS

BET Networks, a subsidiary of Viacom, Inc. (NYSE:VIA)(NYSE:and)(NYSE:VIA.B), is the nation's leading provider of quality entertainment, music, news and public affairs television programming for the African-American audience. The primary BET channel reaches more than 80 million households according to Nielsen media research, and can be seen in the United States, Canada and the Caribbean. BET is the dominant African-American consumer brand with a diverse group of businesses extensions: BET.com, the Number 1 Internet portal for African Americans; BET Digital Networks - BET J, BET Gospel and BET Hip Hop, attractive alternatives for cutting-edge entertainment tastes; BET Event Productions, a full-scale event management and production company; BET Home Entertainment, a collection of BET-branded offerings for the home environment including DVDs and video-on-demand; and BET Mobile, a service venture into the lucrative world of ring tones, games and video content for wireless devices.

First Call Analyst:
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Photo: NewsCom:

http://www.newscom.com/cgi-bin/prnh/20070417/NETU140
PRN Photo Desk, photodesk@prnewswire.com
Source: BET Networks

CONTACT: Tosha Whitten-Griggs, +1-310-481-3812,
Tosha.whitten-griggs@bet.net, or Zabrina Horton, +1-310-481-3737,
Zabrina.horton@bet.net, both of BET Networks, or Alfred Hopton of BWR Public
Relations, +1-310-248-6160, ahopton@bwr-la.com

Web site:

http://www.bet.com/

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