HD DVD First to Reach 100K CE Players Sold in the U.S.

HD DVD First to Reach 100K CE Players Sold in the U.S.

New $399 price for Toshiba players spark increased sales of dedicated high definition players

LOS ANGELES, April 17 /PRNewswire/ -- Marking the first anniversary of HD DVD hardware and movies sold to consumers, the North American HD DVD Promotional Group announced today that sales of dedicated HD DVD consumer electronics players reached more than 100K units sold in the United States, ahead of any other high definition format. This figure does not include sales of HD DVD PC drives or the Xbox 360 HD DVD player, which are also selling strongly.

As consumers see lower prices for high definition players, the manufacturing efficiencies of HD DVD are keeping the format one step ahead. As the first to bring CE player prices down below the $400 mark, Toshiba is hearing encouraging news from retailers.

"Toshiba remains committed to drive sales with strategic pricing and marketing to complement the rapid market adoption of HDTVs," said Jodi Sally, vice president of marketing, Toshiba America Consumer Products. "Retailers are showing a significant increase in sales volume this month so far. On Amazon.com, our HD DVD players continue to rank among the top ten best sellers of all DVD players, which says a lot about how consumers relate to price."

Quality, price and great viewing and listening experiences are recognized benefits of the HD DVD format. With mandatory features such as a network connection, picture-in-picture, persistent storage, and decode support for Dolby True HD, every player can take advantage of new interactive and audio features as they are introduced. That means a quantum leap for the consumer experience with minimal investment in new audio equipment and the ability to update any player on the market as needed. Consumers can also enjoy combo discs that include a DVD version as well as an HD version on a single disc for playback on a variety of machines. These are all exclusive features of the HD DVD format.

With titles like The Complete Matrix Trilogy coming in May from Warner Home Video, and more than 70 new titles expected to be released before the end of July, HD DVD owners will have more than 300 titles worldwide to choose from this summer, with more to come in the fall and holiday seasons.

About HD DVD

HD DVD is the next generation, post-DVD standard for high capacity, high definition optical discs, approved by the DVD Forum, which develops and defines DVD formats. Its more than 220 strong membership brings together leaders in movies and entertainment, computing, consumer electronics and software. HD DVD is fast becoming the primary visual medium for the age of high-definition TV. The North American HD DVD Promotional Group, Inc. is an organization established to promote the HD DVD format and educate consumers in North America. For more information and a complete listing of HD DVD launch titles please visit http://www.thelookandsoundofperfect.com/ .

IMPORTANT NOTES

HD DVD with high-definition content required for HD viewing. Viewing high-definition content and up-converting DVD content may require an HDCP capable DVI or HDMI input on your display device. Firmware update may be required for some interactive features depending on content, which may also require an always-on broadband internet connection. Some features may require additional bandwidth. MP3/WMA audio files not supported. Some current DVDs and CDs may not be compatible. Some Combo Discs and Twin Format Discs may not be compatible. HDMI audio support for PCM only. Because HD DVD is a new format that makes use of new technologies, certain disc, digital connection and other compatibility and/or performance issues are possible. This may, in rare cases, include disc freezing while accessing certain disc features or functions, or certain parts of the disc not playing back or operating as fully intended. If you experience such issues, please refer to the FAQ sections of http://www.toshibahddvd.com/ or http://www.tacp.toshiba.com/ for information on possible work-around solutions or the availability of firmware updates that may resolve your problem, or contact Toshiba Customer Solutions. Some features subject to delayed availability. While Toshiba has made every effort at the time of publication to ensure the accuracy of the information provided herein, product specifications, configurations, prices, system/component/options availability are all subject to change without notice.

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Source: Toshiba

CONTACT: Maral Kaloustian, +1-310-854-8200,
mkaloustian@webershandwick.com , or, Lauren Mayer, +1-425-452-5400,
lmayer@webershandwick.com , both of Weber Shandwick

Web site: http://www.thelookandsoundofperfect.com/
http://www.toshibahddvd.com/
http://www.tacp.toshiba.com/

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