Tourdesign Creative Announces a Spanish-Language Music Marketing Initiative

Tourdesign Creative Announces a Spanish-Language Music Marketing Initiative

Company Launches Tourdesign en Espanol, an All-Spanish Website Dedicated to Supporting Spanish-Speaking Clients

LOS ANGELES, April 18 /PRNewswire/ -- Tourdesign Creative, a Live Nation company which has created marketing materials for the biggest names in the music industry for nearly 25 years, announced today an initiative to expand the development of their Spanish-language music marketing services for the rapidly growing Spanish-language music industry. Tourdesign has long been on the cutting edge of the production and post production of music marketing materials, over the years providing services for major acts such as Aerosmith, Tom Petty, The Who, and Dave Matthews Band. Along the way they have worked with Spanish-language superstars such as Juanes, Marc Anthony, Luis Miguel, Alejandro Sanz, Santana, and many others.

As more and more Spanish-speaking artists make the jump to global superstardom, there is now a greater need than ever for highly creative and effective Spanish-language music marketing materials. Tourdesign Creative is deeply committed to the Spanish-language market, providing television and print materials in both Spanish and English for their clients.

To better serve its Spanish-language clients, Tourdesign has launched Tourdesign en Espanol, an all-Spanish site that caters directly to their Spanish-speaking clients, managers, and promoters. Tourdesign employs Spanish-speakers to work with clients, as well as a wide selection of on-air Spanish-speaking voice talents to accommodate any advertising campaign. Leading the Spanish-language initiatives is West Coast Marketing Director, Amanda Harrison, who works closely with clients to support their Spanish-language needs.

"Tourdesign's experience, professionalism, friendly service, and ability to connect with Latino audiences provides us with a one stop shop for the production of our creative and advertising needs for all our Spanish-language tours," said Kate Ramos, SVP of Latin Touring at Live Nation.

Tourdesign works closely with artists' record labels to produce radio, TV, and new media components for album and single releases from the likes of Beck, Bloc Party, Vince Gill, and Montgomery Gentry, just to name a few. Tourdesign has also created promotional materials for many Spanish-language tours, servicing non-US markets including: Puerto Rico, Spain, The Dominican Republic and Mexico. They have worked extensively to develop creative materials for corporate sponsors of tours, such as Verizon Wireless for the Don Omar tour and Coors Light for the Molotov tour. Tourdesign was also a proud sponsor of the 2006 Latin Alternative Music Conference (LAMC) in New York City.

About Live Nation

Live Nation is the world's largest live music company. Our mission is to inspire passion for live music around the world. We are the largest promoter of live concerts in the world, the second-largest entertainment venue management company and have a rapidly growing online presence. We create superior experiences for artists and fans, regularly producing tours for the biggest superstars in the business, including The Rolling Stones, Barbra Streisand, Madonna, U2 and Coldplay. Globally, we own, operate, have booking rights for and/or have an equity interest in more than 160 venues, including House of Blues(R) music venues and prestigious locations such as The Fillmore in San Francisco, Nikon at Jones Beach in New York and London's Wembley Arena. Our websites collectively are the second most popular entertainment/event websites in the United States, according to Nielsen//NetRatings. In addition, we also produce, promote or host theatrical, specialized motor sports and other live entertainment events. In 2006, we connected nearly 60 million fans with their favorite performers at approximately 26,000 events in 18 countries around the world. Headquartered in Los Angeles, California, Live Nation is listed on the New York Stock Exchange, trading under the symbol "LYV." For more information regarding Live Nation and its businesses or concerts near you, please visit our website at www.livenation.com.

Source: Live Nation

CONTACT: Uri Bogler of Live Nation, +1-310-867-7121,
uribogler@livenation.com

Web site:

http://www.livenation.com/

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