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Monday, April 23, 2007

Paul Wall Stays True to Virgin Mobile and Signs on to 'First Dibs' Program

Paul Wall Stays True to Virgin Mobile and Signs on to 'First Dibs' Program

One Lucky Winner to Receive $300 Gift Card from Website Contest

WARREN, N.J., APRIL 23 /PRNewswire/ -- Rapper, hip-hop artist, DJ and jeweler, Paul Wall is the latest artist to join Virgin Mobile USA's exclusive "First Dibs" ringtone program. Virgin Mobile has joined forces with the SwishaHouse/Asylum/Atlantic Records artist to offer its customers exclusive ringtones from Wall's latest album, Get Money, Stay True, which debuted at #1 on the Hip-Hop album charts and is available in stores now.

(Logo:

http://www.newscom.com/cgi-bin/prnh/20061010/NYTU040LOGO )

Exclusive ringtones from Wall's current album are available to Virgin Mobile's more than 4.6 million customers including "Break Em Off (Chopped & Screwed)," "Gimme That (Chopped & Screwed)," "How Gangstas Roll (Chopped & Screwed)," and "I'm Throwed (Chopped & Screwed)." Wall's debut album, The People's Champ was recently certified platinum.

Customers using the Virgin Mobile Cyclops can also download exclusive Paul Wall content for use as text tones, to signal incoming text messages, just as customers can set particular ringtones for certain callers.

"I'm really excited to be able to give my fans a chance to get 'First Dibs' on new exclusive ringtones! I'm gonna enter the contest myself, and hope I win," said Paul Wall.

Beyond the opportunity to download Wall's fresh tracks, Virgin Mobile customers may enter the "First Dibs" contest for a chance to win $300. Entrants have to explain how they "stay true" to themselves - following the theme of Wall's album title -- by visiting http://www.djpaulwall.com/vmfirstdibs and submitting a short entry. Paul Wall himself will read the entries and choose the winner. Virgin Mobile customers will also be able to view a special video message from Paul Wall at that same website.

Virgin Mobile customers can download Paul Wall content at http://www.virginmobileusa.com/ or from VirginXL or VirginXtras on any Virgin Mobile Superphonic ringtone-capable handset including the MARBL and Switch_Back.

About Virgin Mobile USA, LLC

The nation's leading wireless youth network, Virgin Mobile USA provides more than 4.6 million customers with control, flexibility and choice in wireless service, rich data content and innovative products without annual contracts. Voice pricing plans range from monthly options with unlimited nights and weekends to by-the-minute offers, allowing consumers to adjust how and what they pay according to their needs. Virgin Mobile's full slate of smart, stylish and affordable handsets, including the popular Switch_Back and Slice, are available at top retailers in more than 35,000 locations nationwide and online at http://www.virginmobileusa.com/, with Top-Up cards available at more than 130,000 locations.

Virgin Mobile USA's network services are powered by the Sprint Nationwide PCS Network, and the company, which launched in 2002, is a joint venture between Sir Richard Branson's Virgin Group and Sprint Nextel. J.D. Power and Associates has ranked Virgin Mobile highest in customer satisfaction among wireless prepaid services, and its own customers report a 94% satisfaction rate. Virgin Mobile contributes 5% of profits from downloadable content to The RE*Generation, its pro-social initiative to help homeless teens, through donations to charitable partners or funding of programs that support and raise awareness for young people in need; and provides postage-paid return envelopes in every new package for customers to recycle old phones.

First Call Analyst:
FCMN Contact:

Photo:

http://www.newscom.com/cgi-bin/prnh/20061010/NYTU040LOGO
AP Archive:

http://photoarchive.ap.org/
PRN Photo Desk, photodesk@prnewswire.com
Source: Virgin Mobile USA, LLC

CONTACT: Corinne Nosal of Virgin Mobile USA, LLC, +1-908-607-4235,
corinne.nosal@virginmobileusa.com; or Amanda Collins of Warner Music Group,
+1-212-275-2213, amanda.collins@wmg.com

Web site:

http://www.virginmobileusa.com/
http://www.djpaulwall.com/vmfirstdibs
http://www.virginmobileusa.com/


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