Stereohyped.com Launches

Stereohyped.com Launches

First Black-Interest Blog of Its Kind Debuts

NEW YORK, April 23 /PRNewswire/ -- Stereohyped, a new blog chronicling black news and culture, launched today at http://www.stereohyped.com/. Stereohyped mixes news and politics, entertainment and celebrity, fashion and beauty, career and lifestyle, and dating and sex to bring readers a first-of- its-kind blog for African-Americans.

Stereohyped.com is a continuously updated blog, featuring more than a dozen posts each day. Mixing news analysis and commentary with original features on fashion, beauty, politics, music, film, and books, Stereohyped launches as the only independent black-interest blog with a robust editorial focus catering to black readers.

Helmed by editor Lauren Williams, a Washington, D.C. native who has been spearheading the blog's creative effort, Stereohyped is published by Jossip Initiatives, the New York blog brand behind insider media blog Jossip, award- winning gay lifestyle blog Queerty, and celebrity tabloid blog MollyGood.

"The black community needs a blog of its own like Stereohyped," says editor Lauren Williams. "Whether we're dealing with the Don Imus scandal or potentially welcoming the first black president with Barack Obama, African- American readers are craving a news and entertainment site that's entirely dedicated to them. Nowhere else on the web is there something like Stereohyped."

"Launching a blog for the black community just makes sense," says Stereohyped's 23-year-old publisher David Hauslaib. "We're heading into this with creative people holding degrees in African-American Studies, an appetite for informed analysis, and plenty of experience with gossip," he says. "We're bringing a great editorial mix to Stereohyped. And in the end, serving our black readership will matter most."

ABOUT JOSSIP INITIATIVES

Founded in 2003, Jossip Initiatives is an independent blog publisher owned and operated by 23-year-old David Hauslaib, who has been profiled by New York magazine and Playboy, and has appeared on CNN, MSNBC, E!, and ABC. Its flagship title, the insider media gossip blog Jossip.com, has been featured in Vanity Fair, the New York Times, and the New York Post. Its gay lifestyle blog Queerty, which has been featured in Details magazine and the New York Daily News, won the 2006 Best Gay Bloggie award. Its celebrity tabloid blog MollyGood has appeared in Star and Us Weekly. Jossip's websites reached a combined readership of 7 million people each month.

PRESS CONTACT:
David Hauslaib
press@stereohyped.com
646-205-4303

This release was issued through eReleases(TM). For more information, visit http://www.ereleases.com/.

First Call Analyst:
FCMN Contact:

Source: Jossip Initiatives

CONTACT: David Hauslaib of Jossip Initiatives, +1-646-205-4303,
press@stereohyped.com

Web site:

http://www.stereohyped.com/

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