Nike+ Motivates Athletes to 'Run Like You've Never Run Before' in New Commercial

Nike+ Motivates Athletes to 'Run Like You've Never Run Before' in New Commercial

HILVERSUM, Netherlands, April 20/PRNewswire/ --

Nike's latest commercial challenges European runners to join the
nikeplus.com community to "Run Like You've Never Run Before."

(Logo: http://www.newscom.com/cgi-bin/prnh/19990818/NIKELOGO )

Nike+ is the wireless system that allows Nike footwear to communicate
with an iPod nano for the ultimate personal running and workout experience.
In the first pan-European television campaign to feature Nike+ technology
since its introduction in July of 2006, viewers will experience Nike+
on-screen through the eyes and thoughts of a runner.

"The most common feedback we are receiving from Nike+ users is that the
experience has changed the way they approach running," Brent Scrimshaw, Vice
President of EMEA Marketing. "Whether it's the instant feedback they hear
over their music or the ability to set goals and challenge friends on
nikeplus.com, Nike+ is encouraging people who never ran to run, and
motivating people who run to run more."

The new campaign, "Addicted," will air for the first time on Saturday,
April 21st in the UK in anticipation for the marathon taking place in London
the following day. It will air in both 60- and 30-second formats across
Europe through the end of May. The campaign will also be supported with print
and digital advertising.

"Addicted" was shot on location in Prague, The Czech Republic, New York
City, USA and Marseille, France. The voice-over in the English language spot
is performed by actor Edward Norton. Dante Ariola is the director, Harris
Savides is the director of photography and Rick Condos, Hunter Hindman and
Alvaro Sotomayor of Wieden + Kennedy Amsterdam are the creative directors.

"To introduce something as radically different as Nike+, it was only
fitting that we create a spot from a perspective that Nike never had before
-- from inside the head of a runner," said Rick Condos, Creative Director for
Wieden + Kennedy. "Every line was vetted against a tangible truth about the
Nike+ system and a tangible truth about running. When strung together, they
tell a story about running that is as understandable to the novice runner as
it is to the expert."

To experience Nike+, an athlete needs Nike+ ready footwear, an iPod nano
and the Nike + iPod sport kit, which contains the sensor and receiver. There
are over a dozen styles of Nike+ ready footwear to meet a wide variety of
running styles and preferences.

The Nike + iPod Sport Kit allows real-time data -- pace, time, distance
and calories burned -- to be heard over the audio through headphones or seen
on the display of the iPod nano. After a workout, the data is sent to
nikeplus.com by syncing the iPod nano to a computer. On nikeplus.com, runs
can be analyzed via a dynamic interface and stored for future reference.
Runners can set personal goals for themselves or challenge one another.
Progress is easily tracked, challengers can leave messages for one another
and results can be compared to runners around the world.

Music and sport merge like never before through "Original Sport Music,"
customized songs written and performed specifically for working out.
"Coaching Mixes" feature world class athletes talking listeners through
personal workouts for activities like training for distance, treadmill
running, or even yoga. All are available through the iTunes Store.

Nike also features a range of performance apparel and accessories,
including jackets, tops and shorts, designed for the iPod nano and the Nike +
iPod Sport Kit.

The Nike + iPod Sport Kit (sensor and receiver) and Nike+ ready footwear
and apparel are available through nike.com, Niketown, and NikeWomen stores,
as well as authorized Nike retail partners. The Nike + iPod Sport Kit is also
available through the Apple Store (www.apple.com) and Apple retail stores.

Nike, Inc. based near Beaverton, Oregon is the world's leading designer,
marketer and distributor of authentic athletic footwear, apparel, equipment
and accessories for a wide variety of sports and fitness activities. Wholly
owned Nike subsidiaries include Converse Inc., which designs, markets and
distributes athletic footwear, apparel and accessories; Bauer NIKE Hockey
Inc., a leading designer and distributor of hockey equipment; Cole Haan,
which designs, markets, and distributes fine dress and casual shoes and
accessories; Hurley International LLC, which designs, markets and distributes
action sports and youth lifestyle footwear, apparel and accessories and
Exeter Brands Group LLC, which designs and markets athletic footwear and
apparel for the value retail channel.

Web site: http://www.nikeplus.com

http://www.nike.com

http://www.apple.com

Source: Nike, Inc.

Nate Tobecksen of Nike, Inc., +31-(0)-35-626-9612, nate.tobecksen@nike.com;
Photo: NewsCom:

http://www.newscom.com/cgi-bin/prnh/19990818/NIKELOGO
AP Archive: http://photoarchive.ap.org; PRN Photo Desk, photodesk@prnewswire.com

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