Music Web Videos Go Mobile as mywaves Launches SND2mbl Feature With Nettwerk Artists

Music Web Videos Go Mobile as mywaves Launches SND2mbl Feature With Nettwerk Artists

Barenaked Ladies, Jars of Clay, The Format - First Artists Pushing Web Video Content to Fans' Mobile Phones

SUNNYVALE, Calif., April 26 /PRNewswire/ -- Music video fans everywhere can now watch their favorite Nettwerk Music Group band on their mobile phone with SND2MBL powered by mywaves inc, a free, easy to use mobile video service that brings web videos to the mobile phone, across all carriers. Barenaked Ladies, Jars of Clay and The Format are the first Nettwerk bands to offer this feature to their fans. mywaves also will be mobilizing Nettwerk artists' podcasts as channels on mywaves web homepage, www.mywaves.com. This includes Nettwerk artist, Avril Lavigne's new Make 5 Wishes manga podcasts. SND2MBL is free for users with a video capable phone, and a supporting data plan.

Mobile Barenaked Ladies fans can now watch "The Bathroom Sessions" from their bathroom or share them with their friends to watch on their mobile phone anywhere, anytime. Viewers can visit BNL's video site, click on the SND2MBL button under the video they want to send, add the number/carrier of the phone they want to send the video to, and press send!

"Working with mywaves to mobilize our artists' web video content is another way to further extend the relationship with their fans around the world. SND2MBL allows fans to access their favorite artists' music content anywhere they want and in whatever medium they're looking to receive it," said Terry McBride, CEO of Nettwerk. "SND2MBL also gives our up and coming artists a vehicle to gain exposure through word of mouth and viral mobile video sharing; it will be a great means of discovery for all our artists."

"Working with such a forward-thinking record label as Nettwerk is the perfect way to connect our global audience of mobile users with some of their favorite music artists and provide the artists with another medium to connect with their fans," said Rajeev Raman, mywaves CEO.

mywaves is a free service that provides Web-style entertainment on the mobile phone, offering unprecedented choice from thousands of video channels, whether it's professional programming, user-generated content or personal videos. The mywaves service works globally across all 3G, EDGE, EV-DO carriers and most video-capable mobile phones. It is comprised of a rich, easy-to-use Web site (www.mywaves.com) coupled with software that is easily downloaded to a mobile phone. The Web site allows consumers to discover, choose and personalize their on-the-go entertainment that is automatically delivered and updated to their mobile phones.

About Nettwerk Music Group

Nettwerk Music Group is Canada's leading privately owned record label and artist management company, responsible for managing some of North America's biggest artists like Sarah McLachlan, Avril Lavigne, Barenaked Ladies and many others. Nettwerk has several offices located around the world including New York, Los Angeles, Boston, Nashville and London; with the main office in Vancouver, B.C.

About mywaves Inc.

mywaves Inc. was funded in January 2006 by Menlo Ventures. Headquartered in Sunnyvale, CA mywaves is a global, carrier agnostic mobile video company that can mobilize all web entertainment, broadcasting thousands of channels of personalized entertainment to mobile phones worldwide. The company's executive team comes from Yahoo, Napster, Danger, PayPal and TiVo. For more information or to sign up for mywaves, go to www.mywaves.com and join the more than 300,000 people who already have experienced mywaves.

Source: mywaves Inc.

CONTACT: Trudy Muller of SutherlandGold, +1-415-848-7169, or
trudy@sutherlandgold.com, for mywaves; or Danielle Romeo of Nettwerk Music
Group, +1-323-301-4200, or romeo@nettwerk.com

Web site:

http://www.mywaves.com/

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