Diet 7UP(R) Shows Off its More Natural Lemon Lime Flavor with Innovative Nationwide Taste Challenge

Diet 7UP(R) Shows Off its More Natural Lemon Lime Flavor with Innovative Nationwide Taste Challenge

Consumers Can Taste the Difference for Themselves by Visiting www.7UP.com for a Free Taste Challenge Kit

PLANO, Texas, April 27 /PRNewswire/ -- Starting today, Diet 7UP will take the concept of a taste challenge to a whole new level by offering consumers a chance to compare new Diet 7UP, with more natural lemon lime flavor than ever, against its top two competitors in the lemon lime category - free of charge.

(Photo: http://www.newscom.com/cgi-bin/prnh/20070427/NYF020 )

Consumers who visit http://www.7up.com/ will receive a complimentary Diet 7UP Taste Challenge Kit containing the new Diet 7UP and its top two competitors in the lemon lime category. Consumers can take the Taste Challenge in the comfort of their own home and experience the refreshing taste of Diet 7UP, now with more natural lemon lime flavor.

"We designed the new Diet 7UP to be everything a diet lemon-lime soda should be -- refreshing, bursting with natural lemon lime flavor and with no diet aftertaste," said Randy Gier, chief marketing officer for Cadbury Schweppes Americas Beverages. "Diet 7UP is the best lemon lime soft drink out there and we want everyone in America to taste the difference themselves!"

This new twist on the traditional taste challenge will include television and radio advertisements that will run beginning on April 30. The television ads will direct consumers online to http://www.7up.com/ for their free Diet 7UP Taste Challenge Kit, while supplies last. Print advertisements running in People, US Weekly and Entertainment Weekly offer consumers coupons for a free 2-liter bottle of the new Diet 7UP. Additionally, thousands of sampling teams will be hitting the streets across the U.S. to provide free product and coupons so consumers can experience the new Diet 7UP with more natural lemon lime flavor for themselves.

Cadbury Schweppes Americas Beverages, makers of Diet 7UP, has developed proprietary methods for making diet soft drinks more flavorful and as close to the original as possible. Diet 7UP is sweetened with a blend of aspartame and acesulfame potassium (Ace-K) and is part of CSAB's leading diet soft drink portfolio, which includes Diet Dr Pepper, Diet Sunkist, Diet A&W Root Beer and more. Since December 2006, when the new Diet 7UP began rolling out in market, Diet 7UP volume has grown 6.2 percent in the diet lemon lime category, which is down 3.4 percent during that same time period.

For more information or to receive your very own Diet 7UP Taste Challenge Kit, visit http://www.7up.com/

About Diet 7UP

Diet 7UP is a leading brand in the beverage portfolio of Plano, Texas- based Cadbury Schweppes Americas Beverages (CSAB), a subsidiary division of Cadbury Schweppes plc (NYSE:CSG). CSAB is one of the largest producers of soft drinks and premium beverages in the Americas. CSAB's brand portfolio includes Dr Pepper, 7UP, Snapple, Mott's Apple Juice, RC Cola, A&W Root Beer, Sunkist Soda, Canada Dry, Hawaiian Punch, Schweppes, Diet Rite, Clamato, Mr & Mrs T Mixers, Holland House Mixers, Rose's, Mistic, Yoo-hoo, Orangina, IBC, Stewart's, Nantucket Nectars and other well-known consumer brands. For additional information on CSAB and its products, visit http://www.brandspeoplelove.com/.

Photo: NewsCom:

http://www.newscom.com/cgi-bin/prnh/20070427/NYF020
AP Archive:

http://photoarchive.ap.org/
AP PhotoExpress Network: PRN2
PRN Photo Desk, photodesk@prnewswire.com
Source: Cadbury Schweppes Americas Beverages

CONTACT: Julie Lowen, Ketchum Public Relations, +1-646-935-4132,
julie.lowen@ketchum.com, for Diet 7UP

Web site:

http://www.7up.com/
http://www.brandspeoplelove.com/

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