Virgin Media Strikes CSI Franchise Deal in the UK With Alliance Atlantis International Content Distribution

Virgin Media Strikes CSI Franchise Deal in the UK With Alliance Atlantis International Content Distribution

LONDON, February 8/PRNewswire-FirstCall/ -- Virgin Media (NASDAQ: VMED) and Alliance Atlantis have today announced a
major new content agreement for the smash hit crime dramas CSI: Crime Scene
Investigation and CSI: Miami.

The deal will offer seasons 1-4 of its top-rated show CSI and the first
two seasons of CSI: Miami to over three million customers through Virgin
Media's TV-on-demand service. Season 5 of CSI and season 3 of CSI: Miami will
be added later in 2007.

Multi-award-winning and internationally acclaimed, both CSI and CSI:
Miami have been a core part of LIVING's schedule for the past five years.

The licence starts from 1 March and sees Virgin Media strengthen its
TV-on-demand service with further compelling content.

Steve Burch, president and CEO of Virgin Media, said: "The CSI Franchise
has been a TV phenomenon and makes a welcome addition to our on-demand
library. The agreement with Alliance Atlantis to make CSI and CSI: Miami
available on demand forms part of our commitment to cram our service full of
must-see entertainment which our customers can control."

Further announcements from Virgin Media regarding major content additions
are expected throughout the year, strengthening the line-up and adding even
more choice to Europe's biggest on-demand library.

Notes to Editors

Virgin Media is an innovative and pioneering UK entertainment and
communications business. For the first time consumers can get everything they
need from one company - the UK's only quad play of TV, broadband, phone and
mobile plus the most advanced TV on demand service available, the UK's first
high definition TV service and V+, our high specification personal video
recorder. We're the UK's most popular broadband provider, the largest virtual
mobile network operator and the second largest provider of pay TV and home
phone.

Virgin Media owns two content businesses - Virgin Media Television (VMTV)
and sit-up. VMTV owns seven entertainment channels - LIVINGtv, LIVINGtv 2,
Bravo, Bravo 2, Challenge, Trouble and Ftn - and is a 50% partner in UKTV
which consists of ten channels including UKTV Gold and UKTV History. sit-up
runs retail TV channels bid tv, price-drop tv and speed auctiontv.

Virgin Media is the largest Virgin company in the world and has almost 10
million customers (5m cable, 4.5m Virgin Mobile, 250,000 virgin.net). To find
out more visit www.virginmedia.com/presscentre

About the CSI Franchise

The CSI Franchise is produced by Alliance Atlantis and CBS Paramount
Television, in association with Jerry Bruckheimer Television. Alliance
Atlantis holds all worldwide distribution rights to the CSI Franchise,
excluding the U.S., where CBS handles distribution.

About Alliance Atlantis Communications

Alliance Atlantis offers Canadians 13 well-branded specialty channels
boasting targeted, high-quality programming. The Company also co-produces and
distributes the hit CSI franchise and indirectly holds a 51% limited
partnership interest in Motion Picture Distribution LP, a leading distributor
of motion pictures in Canada, with a presence in motion picture distribution
in the United Kingdom and Spain. The Company's common shares are listed on
the Toronto Stock Exchange - trading symbols AAC.A and AAC.B. The Company's
website is www.allianceatlantis.com.

Media contacts

Nick Fox or Lisa Gordon at M Communications on +44-(0)20-7153-1530 or
+44-(0)20-7153-1540, +44-(0)207-153-1515

Source: Virgin Media

Media contacts: Nick Fox or Lisa Gordon at M Communications on +44-(0)20-7153-1530 or +44-(0)20-7153-1540, +44-(0)207-153-1515

-------
Profile: intent