Class Is In Session...BET.com is Bringing Music Back With YA HEARD UNIVERSITY Featuring Grammy Nominated Artist Brian McKnight

Class Is In Session...BET.com is Bringing Music Back With YA HEARD UNIVERSITY Featuring Grammy Nominated Artist Brian McKnight

NEW YORK, Feb. 7 /PRNewswire/ -- This February BET.com's unique music feature, YA HEARD UNIVERSITY welcomes its new expert, BRIAN MCKNIGHT to the online community. Beginning on Feb. 1, 2007, BET.com users will be able to upload original music, bio's and pictures and win a chance to receive individual counsel, critique and advice from the man who brought you hits like, Anytime, One Last Cry and You Should Be Mine featuring Mase. At the closing of the session McKnight will listen to five songs and will post his feedback and comments online for the world to see.

If you think you got what it takes be a star, visit http://yaheard.bet.com/ and enroll in YA HEARD UNIVERSITY today! With over 4.8 million users a month, you never know who is listening and looking for new talent on BET.com.

YA HEARD UNIVERSITY is an online community based tool/application that allows unsigned and independent artists to upload their music, photos and information to the BET.com community. Created to be the ultimate outlet for undiscovered talent to gain exposure and knowledge, YA HEARD UNIVERSITY features monthly music industry leaders to offer sound advice and quality feedback. Past experts featured on YA HEARD UNIVERSITY include: BMG Senior Vice President of Urban Music, Derrick Thompson; Singer, songwriter and So So Def Recording Artist, Johnta Austin and Grammy award winning songwriter, singer and producer Rodney Jerkins.

ABOUT BET NETWORKS

BET Networks, a subsidiary of Viacom, Inc. (NYSE:VIA)(NYSE:and)(NYSE:VIA.B), is the leading provider of media and entertainment for African Americans and consumers of Black culture on a global basis. The primary BET cable network reaches more than 84 million households according to Nielsen media research, and can be seen in the United States, Canada and the Caribbean. BET Digital Networks -- BET J, BET Gospel and BET Hip Hop -- are brands that serve a broader and more diverse audience than the core network. BET.com is the number one internet destination for the target audiences. BET Mobile delivers music, gaming, and video content to the target audiences on wireless devices across virtually all service providers. BET Event Productions is a full-scale event management and production company with festivals and live events spanning the globe. Finally, BET International delivers BET content to the consumers of Black culture around the world.

Visit us @ BET.com

First Call Analyst:
FCMN Contact:

Source: BET Networks

CONTACT: Marcy Polanco, +1-212-975-4048, marcy.polanco@bet.net, or
Tricia N. Newell, +1-212-975-8230, tricia.newell@bet.net, both of BET
Networks

Web site: http://www.bet.com/

-------
Profile: intent