Virgin Media Lines-Up Disney TV Hits

Virgin Media Lines-Up Disney TV Hits

LONDON, February 8/PRNewswire-FirstCall/ -- Virgin Media (NASDAQ: VMED) and The Walt Disney Company's Buena Vista
International Television (BVITV) have today announced a major UK content
agreement that includes hit US network series such as Grey's Anatomy,
Criminal Minds and Alias.

Negotiated by Steve Nam, director of rights for Virgin Media's
wholly-owned channels Living and Bravo, and Catherine Powell, BVITV's vice
president, Sales, UK & Ireland, Nordic, Benelux & Israel, the deal will offer
some of the strongest brands from their linear schedules on Virgin Media's
TV-on-demand service.

This agreement is in line with The Walt Disney Company's focus on the
application of technology to enhance its content and expand its distribution.
Included in the new deal are: library series of the smash hit, Golden
Globe-winning hospital drama Grey's Anatomy, FBI thriller Criminal Minds,
starring Mandy Patinkin, new drama Day Break starring

Taye Diggs, and the final two seasons of the Emmy award-winning spy drama
Alias, starring Jennifer Garner.

The first two seasons of Extreme Makeover UK, and season 1 of Ghost
Whisperer and Night Stalker will also be available on the service.

Building on Living and Bravo's long established relationship with BVITV,
the licence starts later this month and sees Virgin Media strengthen its TV-
on-demand service with further compelling content.

The rights also include high definition versions of all the shows (except
Extreme Makeover UK).

Steve Burch, president and CEO of Virgin Media, said: "We're
strengthening our TV-on-demand and HDTV offerings with this major new
agreement. Our customers already love the additional choice and control
offered by on-demand and now we're focused on creating a must see menu of
entertainment."

Further major content additions are expected throughout the year,
strengthening the line-up and adding even more choice to one of Europe's
biggest on-demand libraries.

Jim Brehm, senior vice president, Sales, BVITV EMEA, said: "Flexibility
and choice are becoming increasingly important factors to consumers of TV
entertainment, so we're pleased to be working to offer this strong selection
of our series to Virgin Media's customers across the UK, in convenient ways."

To find out more about Virgin Media services, consumers can visit
www.virginmedia.com or call 0845 454 1111.

Notes to Editors

Virgin Media is an innovative and pioneering UK entertainment and
communications business. For the first time consumers can get everything they
need from one company - the UK's only quad play of TV, broadband, phone and
mobile plus the most advanced TV on demand service available, the UK's first
high definition TV service and V+, our high specification personal video
recorder. We're the UK's most popular broadband provider, the largest virtual
mobile network operator and the second largest provider of pay TV and home
phone.

Virgin Media owns two content businesses - Virgin Media Television (VMTV)
and sit-up. VMTV owns seven entertainment channels - Living, Living 2, Bravo,
Bravo 2, Challenge, Trouble and Ftn - and is a 50% partner in UKTV which
consists of ten channels including UKTV Gold and UKTV History. sit-up runs
retail TV channels bid tv, price-drop tv and speed auctiontv.

Virgin Media is the largest Virgin company in the world and has almost 10
million customers (5m cable, 4.5m Virgin Mobile, 250,000 virgin.net). To find
out more visit www.virginmedia.com/presscentre

BUENA VISTA INTERNATIONAL TELEVISION (BVITV)
Buena Vista International Television is the international television
distribution division of The Walt Disney Company.

BVITV licenses over 30,000 hours of programming to over 1300 broadcasters
across 240 territories worldwide. BVITV distributes a portfolio of motion
pictures from Walt Disney Pictures, Touchstone Pictures and Miramax Films,
network TV series, TV movies and miniseries, Disney-branded kids programming,
ABC Daytime and ABC News programming as well as the Annual Academy Awards(R).
The company also services the distribution of the Jetix Europe portfolio
internationally.

BVITV has been expanding its business portfolio to distribute
U.S.-produced reality programs and exploits reality and scripted formats for
local production; including local editions of 'Extreme Makeover' in the UK,
India, Belgium, Scandinavia and Hungary and Colombia, 'The Amazing Race' in
Central Europe and Asia, and local versions of 'Home Improvement' and 'Hope &
Faith' in Russia and Turkey respectively.

Media contacts

Nick Fox or Lisa Gordon at M Communications on +44-(0)20-7153-1530 or
+44-(0)20-7153-1540, +44-(0)207-153-1515. BVITV: Sarah Hird,
+44-(0)208-222-1724

Source: Virgin Media

Media contacts: Nick Fox or Lisa Gordon at M Communications on +44-(0)20-7153-1530 or +44-(0)20-7153-1540, +44-(0)207-153-1515. BVITV: Sarah Hird, +44-(0)208-222-1724

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