StarStyle Premieres Film Section With Universal Pictures New Comedy 'Because I Said So,' Starring Diane Keaton, Mandy Moore, Lauren Graham and Piper Perabo

StarStyle Premieres Film Section With Universal Pictures New Comedy 'Because I Said So,' Starring Diane Keaton, Mandy Moore, Lauren Graham and Piper Perabo

NEW YORK, Feb. 1 /PRNewswire/ -- For viewers who love the apparel and accessories in their favorite feature films, but until now have had little opportunity to identify them, StarStyle announced today the launch of its Film Section with Universal Pictures' upcoming feature "Because I Said So," starring Diane Keaton, Mandy Moore, Lauren Graham and Piper Perabo.

From the latest styles in dresses and sweaters to accessories and shoes, these four trend-setting actresses bring their keen fashion sense to the big screen in a new comedy about knowing when to cut the apron strings, opening nationwide on February 2nd. Now, visitors to www.starstyle.com can find fashions inspired by director Michael Lehmann's new comedy and purchase those products for themselves.

"In less than one year, it's incredibly satisfying to us that we've amassed the top projects in film, television and music," said Ashley Heather, CEO of Entertainment Media Works. "With a style icon like Diane Keaton and the fashion savvy of the entire cast, the trends set by this film make 'Because I Said So' the perfect comedy to launch our film section."

"This quintessential comedy about mother/daughter relationships is filled with exceptional fashion. We are very pleased to partner with Entertainment Media Works to enable fans of the film's clothing to identify and purchase the same or similar brands," commented Doug Neil, Senior Vice President of Digital Marketing for Universal.

About StarStyle

Entertainment Media Works (EMW) launched StarStyle (www.starstyle.com) on March 20, 2006, as a groundbreaking "supersite" that has already enabled millions of viewers to identify and purchase the apparel, furnishings, gadgets and music featured in their favorite TV shows, music videos and now movies. To date, launch partnerships for the site have included "American Idol" for the launch of its television component, "The Real World: Key West" for its auctions, and Universal Music Group for its commerce-enabled music videos. Through its music deals, StarStyle sells apparel and accessories featured in the music videos of more than two dozen artists including Mary J. Blige, Fergie featuring Ludacris, The Game featuring Kayne West, James Morrison, Joan Jett and Brooke Hogan.

Additionally, EMW has signed deals with such content partners as NBC Universal, ABC, Showtime Networks, 20th Century Fox Television, Warner Bros., FreemantleMedia, 19 TV Ltd., Sony Pictures, TeleVest, and Universal Music Group. Through these relationships and others, StarStyle includes such popular series as "The L Word," "Weeds," and "The Simple Life: 'till death do us part" "Young and the Restless" and will feature many new shows as part of the 2006-2007 season. StarStyle also features community areas and unique, 360-degree virtual set tours as well as advice and the inside scoop from expert Hollywood stylists.

About the Film

Diane Keaton stars as Daphne Wilder, a mother whose love knows no bounds or boundaries. She is the proud mom of three daughters: stable psychologist Maggie (Lauren Graham), sexy and irreverent Mae (Piper Perabo) and insecure, adorable Milly (Mandy Moore) -- who, when it comes to men, is like psychotic flypaper.

In order to prevent her youngest from making the same mistakes she did, Daphne decides to set Milly up with the perfect man. Little does Milly know, however, that her mom placed an ad in the online personals to find him. Comic mayhem unfolds as Daphne continues to do the wrong thing for the right reasons ... all in the name of love.

In a hilarious battle of strong wills, the mother-daughter dynamic is tested in all its fierce, wacky complexity. The girls help Daphne finally discover the truths and impossibilities of motherly love, all while trying to answer the questions: where does it begin and where should it end? www.becauseisaidsomovie.com

Source: Entertainment Media Works

CONTACT: Carrie Simons, +1-310-248-6104, csimons@bwr-la.com, for
Entertainment Media Works

Web site: http://www.starstyle.com/
http://www.becauseisaidsomovie.com/

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