SIVOO, Inc. Partners with Avenue A/Razorfish, WebTrends and 24/7 Real Media to Aid Growth of Internet TV Network

SIVOO, Inc. Partners with Avenue A/Razorfish, WebTrends and 24/7 Real Media to Aid Growth of Internet TV Network

Aligns With Innovators in Site Performance Enhancement, Visitor Analysis and Ad Campaign Management

PHILADELPHIA, Feb. 6 /PRNewswire-FirstCall/ -- SIVOO, Inc. , the first Internet TV network of multicultural on-demand entertainment programming, today announced partnerships with three leading innovators in online advertising: Avenue A/Razorfish, WebTrends and 24/7 Real Media.

SIVOO will leverage the expertise of Avenue A/Razorfish, the largest interactive marketing and technology services firm and its Avenue A(TM) unit, the largest buyer of online media and search, to help raise visibility of the SIVOO Web site. In addition, SIVOO will tap the firm's analytic services to optimize site performance and functionality as part of SIVOO's ongoing commitment to enhance the user experience.

"The SIVOO Internet TV Network offers a significant opportunity for advertisers as its on-demand multicultural programming serves some of the most attractive and connected demographics in the U.S. -- Spanish, Chinese and Hindi-speaking Americans -- and allows ads to be targeted in either English or a native language," said Chris Myers, SIVOO's chief operating officer. "We've built a solid technology foundation and look forward to working with these leading advertisers to help them effectively target their campaigns on SIVOO through banner and streaming advertisements, among other formats."

SIVOO selected WebTrends for its pioneering Web analytics solution -- WebTrends Analytics(R) 8 -- which it will use to help monitor viewers' behavior while on the SIVOO Web site. SIVOO's goal is to better understand viewers' preferences and content selections as background for the ongoing development of new features and content channels.

In addition, SIVOO will use 24/7 Real Media's Open AdStream 6 Applications for Publishers to serve, track and manage multiple advertising campaigns, partners and aggregators as they serve ads -- both banner and streaming media -- at www.sivoo.com. This breakthrough platform is based on a new generation of award-winning Open AdStream(R) 6, which integrates ad serving, analytics, behavioral and other targeting- and yield-management technologies. The technology is easily implemented with ready-to-use, out-of-the-box applications.

For more information on how to advertise on SIVOO's Internet TV Network, please e-mail ads@sivoo.com or call 215-592-0483.

About SIVOO

Founded in 2000, SIVOO, Inc. operates the first Internet TV network of multicultural on-demand entertainment. It serves the fastest growing segments of the U.S. population with more than 21,000 hours of quality on-demand content under contract that is delivered through an Internet browser to PCs, televisions, portable devices and mobile phones.

Only SIVOO gives consumers the choice of watching ad-supported on-demand multicultural entertainment for free or without ads for a nominal fee. SIVOO's proprietary system currently serves video through Microsoft Windows Media Player via any Web browser.

SIVOO is headquartered in Philadelphia, PA, and has a production facility in Universal City, CA.

SIVOO is a trademark of SIVOO, Inc. All other trademarks are the property of their respective owners.

SAFE HARBOR STATEMENT

The statements contained in this press release that are not historical facts are forward-looking statements based on current expectations of future events that involve risks and uncertainties including, without limitation, risks associated with the inherent uncertainty of the timing and success of high technology hardware and software research; new product development; the market pricing of media content and related products and services; changes in consumer demand for Internet access to media content, commercialization of new products and services; Internet or network outages or failures; breaches of Internet, network, or system security; changes in network infrastructure, transmission methods and broadband technologies; adoption of new broadband Internet access technologies; economic conditions including interest and currency exchange rate fluctuations; changes in generally accepted accounting principles; the impact of competitive products or services; trade buying patterns; wars or terrorist acts; product liability and other types of lawsuits; the impact of legislation and regulatory compliance; and patent, licensing, and other intellectual property risks and uncertainties. Actual results may vary materially from the forward-looking statements. The Company assumes no obligation to publicly update any forward-looking statements, whether as a result of new information, future events or otherwise. When used in this release and documents referenced, the words "believes," "expects," "may," "should," "seeks," or "anticipates," and similar expressions as they relate to SIVOO or its management are intended to identify such forward- looking statements.

FCMN Contact: jessica.grutowski@eurorscg.com

Source: SIVOO, Inc.

CONTACT: Jessica Grutkowski, Media Contact, Euro RSCG Magnet, +1-212-367-
6804, sivoopr@eurorscg.com; Amy Glynn, Investor Contact, Cameron Associates,
+1-212-554-5464, amy@cameronassoc.com

Web site: http://www.sivoo.com/

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