Ralph Lauren Fragrances Launches www.ralphrocks.com

Ralph Lauren Fragrances Launches www.ralphrocks.com

NEW YORK, Feb. 2 /PRNewswire/ -- Ralph Lauren Fragrances launches www.ralphrocks.com to celebrate the launch of the new fragrance for women, Ralph Rocks.

www.ralphrocks.com is a comprehensive website integrating the elements of fashion, music and fragrance independent from the other RALPH brands.

To play up the excitement around rock-in-roll the site is hosting a "Do You Rock Contest" where visitors can upload their own personal music videos for a chance to win an audition with Atlantic Records. The contest will run from February 1 through April 1, 2007.

www.ralphrocks.com will also host Scottish singer/songwriter Paolo Nutini. This section features downloads of his latest hits from his debut album, These Streets, and a page dedicated to Paolo's personal style.

The new face of Ralph Rocks, Hannah Davis, will be featured on the site as well. The section includes behind-the-scenes photos of the advertising shoot, a Q&A with Hannah, and styling tips on how to get her three favorite fashion looks.

The site illustrates the fun, interactive and rock-n-roll side of the Ralph girl and adds another dimension to the fragrance brand.

Also unique to the scent is its fragrance makeup. Ralph Rocks is categorized as a Citrus Floral Cream and is made up of the following notes:

TOP NOTES:
UPBEAT -- Experience the exhilarating pulse of citrus energy infused with
sparkling Passion Fruit and Fresh Kiwi.

MID NOTES:
FREE SPIRITED -- Smooth melody of Dewy Freesia, Hyacinth, Orange Blossom
and Whipped Milk Accord.

BASE NOTES:
REBELLIOUS -- Sensual beat of vintage woods, Australian Sandalwood and
Radiant Amber Crystals

1.7 oz -- $45.00
3.4 oz -- $59.50

Ralph Rocks is available at www.ralphrocks.com and select retailers.

Source: Ralph Lauren Fragrances

CONTACT: Shannon Cooney of Ralph Lauren Fragrances, +1-212-984-4593

Web site: http://www.ralphrocks.com/

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