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Thursday, January 11, 2007

Television Maverick & Emmy Award(R) Winner Mark Burnett Set to Executive Produce the 16th Annual 2007 MTV MOVIE AWARDS

Television Maverick & Emmy Award(R) Winner Mark Burnett Set to Executive Produce the 16th Annual 2007 MTV MOVIE AWARDS

Star-Studded Ceremony to Air Live for First Time on Sunday, June 3rd

PASADENA, Calif., Jan. 11 /PRNewswire-FirstCall/ -- MTV: Music Television announced today that revolutionary, Emmy Award(R) winning producer, Mark Burnett will executive produce the 2007 MTV MOVIE AWARDS. The network also announced that for the first time in Movie Awards history, the sixteenth annual show will premiere live on MTV, Sunday June 3rd from Los Angeles, California. With the legendary golden popcorn up for grabs in such eccentric categories as "Best Kiss," "Best Villain," and "Best Comedic Performance," along with the debut of several new awards, the 2007 MTV MOVIE AWARDS promises to be as memorable as ever.

Salli Frattini, who has served as executive producer of the Movie Awards for the past 10 years, will return and work closely with Burnett as well. The star-studded event is MTV's irreverent nod to the typical awards shows celebrating the year's best in movies, stand-out musical performances and more. Hailed for clever, one-of-a-kind film parodies, sexy lip locking moments from the likes of Sarah Michelle Gellar and Selma Blair, and outrageous acceptance speeches such as Jim Carrey's comedic rant surrounded by 60 angels, the MTV Movie Awards has produced some of the most unforgettable and outrageous moments in award show history!

One of the driving forces behind reality television and a true visionary, Mark Burnett has enjoyed a long history of executive producing Emmy Award(R)- winning television, with "Survivor," "The Apprentice," "Rock Star," "Contender" and the upcoming "On The Lot." Burnett's entrepreneurial spirit pioneered the success of the reality "unscripted" drama series, garnered skyrocketing ratings and introduced millions worldwide to an entirely new television genre. He is also credited with revolutionizing product integration on television and creating new multimedia platforms, such as "Gold Rush" for advertisers and online audiences.

"Mark has great ideas and vision for the Movie Awards, and I know he's going to bring some fresh energy to the show," said Christina Norman, President, MTV. "I can't wait to see how his vision comes together to create a one of a kind experience for the Movie Awards, on television and on line."

"I began my career at MTV with Eco-Challenge and worked closely with Salli Frattini on every aspect of that project. I love MTV and I especially love its Movie Awards, so when you combine MTV, Salli Frattini and movies it was easy to say yes," said Mark Burnett. "Adding a live element to the Movie Awards irreverence and spoofs, it simply means ... anything can happen. Buckle your seatbelts!"

Location and nominees for the 2007 MTV MOVIE AWARDS will be announced in the spring.

About MTV Networks

MTV Networks, a unit of Viacom (NYSE:VIA)(NYSE:VIA.B), is one of the world's leading creators of programming and content across all media platforms. MTV Networks, with more than 100 channels worldwide, owns and operates the following television programming services - MTV: MUSIC TELEVISION, MTV2, VH1, mtvU, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV LAND, SPIKE TV, CMT, NOGGIN, VH1 CLASSIC, LOGO, MTVN INTERNATIONAL and THE DIGITAL SUITE FROM MTV NETWORKS, a package of 13 digital services, all of these networks trademarks of MTV Networks. MTV Networks connects with its audiences through its robust consumer products businesses and its more than 95 interactive properties worldwide, including online, broadband, wireless and interactive television services and also has licensing agreements, joint ventures, and syndication deals whereby all of its programming services can be seen worldwide.

About Mark Burnett Productions

Mark Burnett Productions (MBP) is a leading production company in content for both primetime television and the internet. MBP revolutionized television with hits such as Eco-Challenge, Survivor, The Apprentice, The Contender, Rock Star: INXS, Rock Star: Supernova and its upcoming co-production with Steven Spielberg and DreamWorks Television, On The Lot. MBP has also partnered with AOL on the highly successful adventure Gold Rush, the first-ever unscripted project to be produced exclusively for the internet. MBP also successfully reintroduced product placement as an integral part of each of its shows and has garnered a total of 42 Emmy nominations since 2001. Mark Burnett was listed as the #1 Most Valuable Player by TV Guide and was named one of the Top 100 most influential people in the world today by Time Magazine.

Source: MTV

CONTACT: Marnie Black, +1-212-258-7004, marnie.black@mtvstaff.com, or
Ariana Urbont, +1-310-752-8079, ariana.urbont@mtvstaff.com; or Jim Dowd (For
Mark Burnett) of The Dowd Agency, +1-212-686-7777

Web site: http://www.mtv.com/

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