The Nielsen Company's Guide to the Super Bowl

The Nielsen Company's Guide to the Super Bowl

NEW YORK, Jan. 31 /PRNewswire/ -- Several Nielsen businesses - including Nielsen Media Research and ACNielsen - today released a wide range of consumer and media information illustrating the enormous impact that the Super Bowl has on all areas of media and marketing in the U.S.

As the NFL prepares for Super Bowl XLI on February 4 in Miami, Nielsen has combined data on television ratings, advertising expenditures, Internet measurement, album sales, box-office receipts, consumer and lifestyle information of NFL fans in Indianapolis and Chicago, NFL merchandise and retail sales, consumer segmentation and marketing, and comprehensive market research for an in-depth analysis of one of the world's biggest sporting events. Among the findings:

-- Chicago Bears and Indianapolis Colts sports merchandise have seen a
dramatic rise in retail sales this year.

-- More women are drawn to the Indianapolis Colts than the Chicago Bears.
Data show that 59% of Indianapolis women are Colts fans, vs. 46% of
Chicago women who are Bears fans.

-- The 2006 Super Bowl was the highest rated TV show of the year,
attracting more than 90 million U.S. viewers.

-- The cost for a 30-second TV advertisement reached an all-time high in
2006, while traditional advertiser categories continued to dominate
the broadcast.

-- Super Bowl advertisers in 2006 saw a sharp increase in visits to their
web sites following the big game.

-- Album sales of the Super Bowl halftime performers soared in the week
following their appearance in the halftime show.

-- Box office figures continue to plunge on Super Bowl Sunday.

-- Sales of soft drinks, beer and chips rise significantly before the
Super Bowl.

Television Ratings

Super Bowl Viewers
2006 -- ABC -- 90.7 million
2005 -- FOX -- 86.1 million
2004 -- CBS -- 89.8 million
2003 -- ABC -- 88.6 million
2002 -- FOX -- 86.8 million
2001 -- CBS -- 84.3 million

Program After the Game (average viewers in millions)
2006 -- Grey's Anatomy (21.0)
2005 -- The Simpsons (23.1)
2004 -- Survivor All-Star (33.5)
2003 -- Alias (17.4)
2002 -- Malcolm in the Middle (21.4)
2001 -- Survivor II (45.4)

Top-10 Local Market Average Household Ratings-2006
1. Pittsburgh 57.5%
2. Seattle-Tacoma 55.1%
3. Detroit 52.6%
4. Denver 51.9%
5. Jacksonville 50.9%
6. Cleveland-Akron (Canton) 50.3%
7. Philadelphia 49.0%
8. Indianapolis 48.4%
9. Columbus 48.2%
10. Orlando-Daytona Beach 48.1%

Source: Nielsen Media Research

Super Bowl XL Shows Slight Increase In Viewers (Nielsen Media Research)

In 2006, an average of 90.7 million Americans tuned in to the ABC Network to watch the Pittsburgh Steelers beat the Seattle Seahawks. The event averaged a 41.6% household rating, up slightly from the 2005 match-up between the Philadelphia Eagles and the New England Patriots, which was watched by only 86.1 million viewers in an average of 41.1% of U.S. households.

In local markets, the highest overall local rating in 2006 - at nearly 58% -- was in Pittsburgh, PA., home of Super Bowl XL champions, the Pittsburgh Steelers. The second largest local TV audience, with an average of 55.1%, was in the Seahawks home town of Seattle, while Detroit, the hosts of Super Bowl XL, ranked third with an average of 52.6%. Denver, Jacksonville and Cleveland followed respectively as the next three markets with the largest Super Bowl audiences (see TV Ratings chart).

Over the past ten years, the most-watched Super Bowl was the 1996 contest between the Dallas Cowboys and the Pittsburgh Steelers in Super Bowl XXX, which drew 94.1 million viewers for an average household rating of 46%. With a rating of 49.1% the 1982 Super Bowl is the most-watched Super Bowl of all time and the fourth-highest rated television program since 1961 (just behind the final episodes of M*A*S*H, Dallas and Roots Part VIII). Overall, the Super Bowl accounts for seven of the top-10 telecasts of all time. Of the top-40 sports telecasts since January 1961, all but six telecasts were Super Bowls.

Super Bowl Viewers Reflect Diversity of American Sports Fans
(Nielsen Media Research)

Although men are the demographic with the highest interest in watching the Super Bowl on TV (41.0%, or 42.6 million viewers), a significant number of women, Hispanics and African Americans also tuned in to the broadcast.

Approximately 34.7 million women over the age of 18 watched the 2006 Super Bowl for a 31.0% average rating. Among women viewers, those in the 25-54 age group had the highest interest, with a 33% average household rating.

An average of 27.2% of African Americans, or approximately 9.7 million viewers, tuned in to Super Bowl XL. The highest watching African American age category was 25-54 years olds, with a rating of 33.4%. An average of 15.7% of Hispanics, or approximately 6.1 million viewers, watched the 2006 Super Bowl. About 19.1% of Hispanics over age 55 watched the game, the highest rating for any age category of Hispanic viewers.

Cost of Super Bowl Advertising Continues to Rise
(Nielsen Monitor-Plus)

In 2006, advertisers continued to pay an increasingly high premium for exposure to one of television's largest national audiences. According to Nielsen Monitor-Plus, the cost for a 30-second spot during the 2006 game rose to $2,500,000 from $2,402,200 in 2005.

The cost for 30-second advertisements during the Super Bowl has continued to increase over the past ten years, with the exception of 2003, which saw a slight drop of $50,000 in the rate from the previous year to $2,150,000.

Advertising Expenditures

Average 30-second Cost
2006 -- $2.5 million
2005 -- $2.4 million
2004 -- $2.3 million
2003 -- $2.15 million
2002 -- $2.2 million

Top Advertiser (seconds of exposure)
2006 -- Anheuser-Busch(270)
2005 -- Anheuser-Busch(300)
2004 -- Anheuser-Busch(330)
2003 -- Anheuser-Busch(330)
2002 -- Anheuser-Busch(300)

# Commercial Minutes:Seconds
2005 -- 43:10
2004 -- 49:25
2003 -- 40:41
2002 -- 38:39
2001 -- 37:45

Source: Nielsen Monitor-Plus

Traditional Advertiser Categories Dominated at Super Bowl 2006
(Nielsen Monitor-Plus)

Fifty-seven unique brands advertised over 47 minutes and 20 seconds of commercial time during the 2006 Super Bowl, according to Nielsen Monitor-Plus. The categories that advertised the most during the 2006 Super Bowl included Beer, Motion Pictures, Automotive and Wireless Telephone Services.

The Beer category increased its airtime from 4 minutes in 2005 to 4 1/2 minutes in 2006. Motion Pictures decreased ad time in 2006 versus the prior year by one minute from 5 1/2 to 4 1/2 minutes. Automotive also saw a decline in ad budgets by 1 1/2 minutes to 4 minutes in 2006.

Anheuser-Busch aired the most commercial time with 4 1/2 minutes for their Budweiser, Bud Light, and Michelob Amber brands. Budweiser aired one 60-second ad and two 30 second ads. Bud Light ran four 30-second ads, while Michelob Ultra aired just one 30-second spot.

Pepsi-Cola aired 2 minutes of commercials, making it the second largest advertiser. Gillette, Mobile ESPN, Walt Disney World, and Warner Brothers Entertainment tied for third place, each airing 90 seconds of ads.

In 2006, the automotive category included advertising for Toyota, Cadillac, Ford, Hummer and Honda. Toyota promoted its Camry Hybrid and Tacoma Truck with 30-second spots for each; Ford Escape Hybrid and Honda Ridgeline also ran one 30-second ad for their brands, while Cadillac Escalade and Hummer H3 each ran one 60-second commercial.

In the Motion Picture category, nine different films were advertised, each with a 30-second commercial. Warner Brothers Entertainment ran the most commercials, advertising for its movies: 16 Blocks, V for Vendetta, and Poseidon.

Finally, in 2006, the Wireless Telephone category was dominated by Mobile ESPN and Sprint, accounting for a total of 2-1/2 minutes of commercial time.

To view the commercials that aired during the last eight Super Bowls, visit our creative website at https://www.nielsenmedia.com/monitorplus/superbowl/. The commercials for this year's game will be posted on this website Wednesday, February 7. Please check back.

Advertising Information

Top Advertiser (seconds of exposure)
2006 -- Anheuser-Busch(270)
2005 -- Anheuser-Busch(300)
2004 -- Anheuser-Busch(330)
2003 -- Anheuser-Busch(330)
2002 -- Anheuser-Busch(300)

Average 30-second Cost
2006 -- $2.5 million
2005 -- $2.4 million
2004 -- $2.3 million
2003 -- $2.15 million
2002 -- $2.2 million

2006 Top Categories (seconds of exposure)
1. Beer - 270 seconds
Motion Pictures - 270 seconds
2. Autos & Trucks - 240 seconds
3. Wireless Tel. Svcs - 150 seconds

2006 Top Advertisers (seconds of exposure)
1. Anheuser-Busch - 270 seconds
2. Pepsi-Cola - 120 seconds
3. Gillette - 90 seconds
Mobile ESPN - 90 seconds
Walt Disney World - 90 seconds
Warner Brothers Entertainment - 90 seconds

Source: Nielsen Monitor-Plus

Internet Traffic: Web Becomes Integral part of Super Bowl Ad Campaigns
(Nielsen//NetRatings)

In 2006, Super Bowl advertisers saw an impressive 55 percent increase in their Web traffic on the day after the big game, from 7.9 million unique visitors on Super Bowl Sunday to 12.1 million on Monday (see Table 1).

Fidelity Investments was the fastest growing Web site day over day, increasing 203 percent. Overstock.com ranked No. 2 with a 145 percent increase, and Expedia rounded out the top three, growing 141 percent from Sunday to Monday.

Leading up to the Super Bowl, fans go online to check out stats and prepare for armchair quarterbacking. In the week ending February 5, 2006, Superbowl.com had a unique audience of 2.3 million, a 26 percent increase over Super Bowl week in 2005. NFL.com and NFL Team Sites had 2.0 million unique visitors each during that same week in 2006, a 46 and 17 percent year-over- year increase, respectively.

Web Traffic Growth for Super Bowl Advertisers (U.S., Home & Work)

Web Site 2/5/06 Unique 2/6/06 Unique Traffic
Audience (000) Audience (000) Growth
Aggregation of
All Advertiser
Sites 7,850 12,149 55%

Fidelity
Investments 284* 861 203%

Overstock.com 337* 925* 145%

Expedia 511 1,230 141%

godaddy.com 639 1,094 71%

Career Builder 852 1,450 70%

Source: Nielsen//Net Ratings, February 2006
* Note: These estimates are calculated on small sample sizes and are
subject to increased statistical variability as a result.

Super Bowl Buzz on the Internet

Nielsen BuzzMetrics audits brand buzz before, during and after the Super Bowl, arming advertisers with comprehensive data and deep insight around commercial talk-value, stickiness, virality and even the popularity and appeal of the spokespersons and celebrities in the television advertising event.

The accompanying chart shows the most buzzed about commercials from the 2006 Super Bowl. Conversation "lifts" in brand related discussion coming from the BuzzMetrics database of approximately 40 million blogs.

Among total blog posts related to 2007 Super Bowl advertising, Britney Spear's ex, Kevin Federline - also known as "K-Fed" - is leading the discussion thanks to his recently announced role as pitchman for Nationwide Insurance. In the seven-day period ending January 21, 2007, K-Fed buzz around Super Bowl advertising represented 26% of all blog conversations related to Super Bowl advertising, and fully 49% on January 17.

Other top issues being discussed prior to the game include buzz around the "user generated ad" contests by several advertisers, and a marriage proposal that is scheduled to take place during one of the ads. As in past years, total blog buzz around the Super Bowl is expected continue building rapidly and peak the day after the game.

Most Bussed Ads from Super Bowl 2006

Company 2006 Weighted Buzz Ranking

Budweiser 1
Bud Light 2
Degree 3
Burger King 4
Pepsi 5
Sprint 6
FedEx 7
Michelob Amber 8
Hummer 9
Pizza Hut 10

Source: Nielsen BuzzMetrics

Box Office Gross (Nielsen EDI)

As usual, movie-going plunged on 2006 Super Bowl Sunday. Box office receipts, which averaged $31.1 million on a typical winter Sunday in 2006, fell to $19.4 million on Sunday, February 5, 2006 - a 38% decline. Over the past five years, the average domestic box office for Super Bowl Sunday versus the average winter Sunday is down by about $11.8 million.

Album Sales of Half Time Performers Again See Strong Increase
(Nielsen SoundScan)

This year, recording artist Prince will take a break from his Las Vegas show to perform in the Pepsi Super Bowl XLI Halftime Show at Dolphin Stadium in Miami. According to past trends, Prince and other Super Bowl performers can expect to see a sharp increase in album sales in the week following the big game.

As a halftime performer during the 2006 Super Bowl, The Rolling Stones saw a significant increase in sales of their albums. Nielsen SoundScan compared album sales data from the week prior to Super Bowl XL, ending February 5, 2006, versus the week ending February 12, 2006, and the Rolling Stones "A Bigger Bang" saw a 34% increase in sales.

Super Bowl performers in 2005 also saw their album sales increase in the week following the game. Paul McCartney's 2002 Back in the U.S. saw a 542% increase in sales. Similarly, his 1987 album, All the Best, saw a 246% increase in sales, while his 2001 release, Wingspan: Hits and History, recorded a 161% increase. Sales of The Beatles albums also rose, including The Beatles 1, released in 2000, which saw a 72% increase in sales.

In 2004, performers also saw their album sales increase in the week following the game. Justified by Justin Timberlake saw an increase in sales of 160% and three of Janet Jackson's albums, including Rhythm Nation, Velvet Rope and All For You all had over a 100% increase in sales. At the same time, Nelly saw a 56% increase of sales for Nellyville, while Kid Rock's self-titled album had a sales increase of 25%.

Film - Over the past five years the average domestic box office
gross for a winter weekend versus the average Super Bowl weekend
is down by about $11.8 million on game day.

Box Office Receipts (In millions of dollars)

2006
Avg. Winter Sunday $31.1
Super Bowl Sunday $19.4

2005
Avg. Winter Sunday $30.2
Super Bowl Sunday $18.2

2004
Avg. Winter Sunday $32.0
Super Bowl Sunday $17.3

2003
Avg. Winter Sunday $29.8
Super Bowl Sunday $18.8

2002
Avg. Winter Sunday $29.1
Super Bowl Sunday $19.3

Halftime Performers Album Sales -- Percent Increases

2006 -- Rolling Stones -- A Bigger Bang -- 34%
2005 -- Paul McCartney -- Back in the U.S. -- 542%
2004 -- Justin Timberlake -- Justified -- 160%;
Janet Jackson -- All For You -- 160%
2003 -- No Doubt -- Tragic Kingdom -- 58%
2002 -- U2 -- All That You Can't Leave Behind -- 142%
2001 -- Aerosmith -- Greatest Hits -- 100%

Internet Source: Nielsen//Net Ratings
Music Source: Nielsen SoundScan
Box Office Source: Nielsen EDI

Super Bowl Continues to Influence Sports Merchandise Sales (SportScanINFO)

A dramatic increase in retail sales of Chicago Bears and the Indianapolis Colts merchandise reflect how loyal football fans are voting with their pocketbooks again this year for their favorite Super Bowl teams.

The Chicago Bears and the Indianapolis Colts are both among the top five overall best selling teams in the NFL to date. Over the past four weeks, since the start of the NFL playoffs, the Indianapolis Colts and the Chicago Bears are the top two best selling teams, respectively.

In terms of jersey sales, both Peyton Manning and Joseph Addai of the Indianapolis Colts, along with Brian Urlacher of the Chicago Bears, are currently among the top 6 best sellers among all NFL players

In 2006, the NFL finished the year up 15.0% in terms of dollar sales at retail and is currently up 41.7% for the first 4 weeks of 2007 in terms of all licensed merchandise.

Consumer Products (ACNielsen)

ACNielsen reviewed over 650 food and beverage product categories sold in U.S. grocery stores to see which ones benefit most from the Super Bowl. This analysis was conducted by comparing last year's average one-week sales performance for the two-week period including game day (two-weeks ending on February 11, 2006) with average one-week sales performance over a six-week period (three-weeks ending January 28, 2006, plus three-weeks ending March 4, 2006). The accompanying chart shows those product categories that benefited the most in terms of total incremental sales dollars and those that enjoyed the largest percentage sales gain from the Super Bowl.

Comparing last year's Super Bowl food preferences in the two markets that are home to this year's teams - Chicago and Indianapolis - there are some noteworthy similarities and difference between the two cities. Looking at the largest overall percentage of sales increases, both markets showed strong sales growth in cocktail franks and processed cheese loaves. However, Chicago area supermarkets showed strong growth in sales of frozen unbreaded crab, refrigerated fruit, dip mixes, and dairy dips; while Indianapolis area supermarkets experienced bumps in the sales of 'Miracle Whip' type salad dressing, frozen hors d' oeuvres & snacks, brownie mixes, and bratwurst & knockwurst.

Product Categories -- Super Bowl Weeks*
Largest Overall Sales Increase

-- Tortilla Chips -- $10.2 million
-- Light Beer -- $9.2 million
-- Regular Beer -- $8.7 million
-- Potato Chips -- $7.8 million
-- Regular Cola -- $7.7 million
-- Frozen Pizza -- $7.3 million
-- All remaining Carb Bev -- $5.5 million
-- Frzn Poultry 1-Food Entree's -- $5.4 million
-- Mexican Sauce -- $5.3 million
-- Ice Cream -- $4.7 million

Product Categories -- Super Bowl Weeks*
Largest Overall Percentage Sales Increase

-- Cocktail Franks -- 118.1%
-- Beef Steak-Frozen -- 58.4%
-- Pork-Frozen -- 48.8%
-- Dip Mixes -- 37.0%
-- Processed Cheese Loaves -- 36.3%
-- Dairy Dip -- 36.1%
-- Bread Mushrooms-Frozen -- 35.6%
-- Tabasco/Pepper Sauce -- 34.8%
-- Canned Dip -- 32.2%
-- Barbecue Sauces -- 31.7%

* Two-weeks ending February 11, 2006
Source ACNielsen; Supermarket sales

More Women are Fans of the Indianapolis Colts than the Chicago Bears, According to Scarborough Sports Marketing

Scarborough Sports Marketing, a media and marketing service which measures lifestyles shopping habits, and media patterns of America's sports fans, finds that Bears and Colts fans have distinct demographics and lifestyles.

The Scarborough analysis found that 59% of Indianapolis women are Colts fans, versus 46% of Chicago women who are Bears fans. Both Bears and Colts fans are more likely than others in their cities to have an annual household income of $100k+, but more Bears fans fall into this bracket. Thirty percent of Bears fans have this income level, versus 16% of Colts fans. Fans of both teams are more likely than others in their market to be in white collar jobs.

Expect lots of golfing in Miami. Both Bears and Colts fans are avid golfers. Bears fans are 44% more likely than other Chicagoans to have golfed during the past year, and Colts fans are 45% more likely than others in Indianapolis to hit the links. Fans of both teams are active and enjoy a wide range of outdoor activities. Among their top five leisure activities, both teams enjoy gardening, swimming and bowling as favorites.

When it comes to beverages, it is no surprise that fans of both teams enjoy beer all types of beer: domestic and foreign, microbrews and light beers, Bears and Colts fans are more likely than others in their cities to enjoy them all. Vodka, rum, and tequila are the top choices for Bears and Colts fans in the liquor category.

In the restaurant category, both Bears and Colts fans cite McDonald's as their fast food restaurant of choice, and, they are avid fast food restaurant goers. Bears fans are 15% more likely than other Chicagoans to have eaten at a fast food restaurant 10 or more times during the past month. Colts fans are 12% more likely than others in Indianapolis to have done so.

Sporting goods and apparel shopping varies slightly between both teams, in part because the stores available in each of their cities differ. Dick's Sporting Goods is the top sporting goods store for Colts fans. 28% percent of Colts fans shopped at Dick's during the past three months. Wal-Mart is the leading sporting goods store for Bears fans. 19% of Bears fans shopped Wal- Mart for sporting goods during the pat three months. Bears fans are 55% more likely than other Chicagoans to have purchased NFL apparel during the past year. Colts fans are 31% more likely than all adults in Indianapolis to have done so.

Bears and Colts fans are more likely than others in their cities to use their cell phone for instant messaging. In fact, they use a variety of features on their cell phone, from picture taking and ring tone downloads to Internet and push-to-talk (2-way).

Brands Appearing in the 2006 Super Bowl Game
(Nielsen Sponsorship ScoreCard)

Nielsen's Sponsorship Scorecard monitors advertising sponsorships of sporting events by measuring the time each brand is seen or heard on screen, and how many people were exposed to each brand. Scorecard data from the 2006 Super Bowl illustrates a surprising correlation between brand duration and impressions, or the aggregated number of times a brand is seen. The data show that more time on screen does not necessarily yield more impressions of those who viewed or heard each sponsor's brand.

In comparing all brands across all locations throughout the 2006 Super Bowl game, Sprint (ranked 3rd) appeared on screen for ONLY one (1) second longer than Pepsi (ranked 4th), but delivered nearly 79 million more household impressions (see chart below)

A similar pattern is evident when evaluating different sponsorship locations in the stadium. The "primary scoreboard" location was on screen for 37 seconds and delivered over 52 million household impressions, compared to the "commentator booth," which was on screen for 42 seconds and only received 42 million impressions.

The "commentator booth" was on screen for 5 seconds longer than the "primary scoreboard", but still obtained 10,000 impressions less.

Brands Seen/Heard During the Super Bowl 2006

Brand Total # of Total Duration Total Households
Occurrences in Seconds (000)

Motorola
Electronic
Equip 93 377 585119

Gatorade
Drinks-
Isotonic 95 326 497731

Sprint Telcm
Svcs 8 169 251647

Pepsi-Cola
Reg Soft Drink 26 168 173033

Cadillac
Autos & Trucks 14 109 138616

Top Brand Locations at Ford Field
Super Bowl 2006

Location Total # of Total Duration in Total Households
Occurrences Seconds Seen/Heard (000)
on Screen

On-Screen
Graphic 45 415 589,437

Sideline-
Headset 91 374 580,697

Arena-
Stadium AD 65 351 407,884

Sideline-
Towel 24 88 135,399

Sideline-
Cooler 25 87 129,542

Source: Nielsen Sponsorship Scorecard

Indianapolis and Chicago Super Bowl Fans Trend Towards Different Lifestyles (Spectra)

A consumer segmentation analysis from the marketing company Spectra revealed some of the unique characteristics of Super Bowl viewers from Miami, Indianapolis, and Chicago compared with national professional football fans. Utilizing Spectra's BehaviorScape framework, viewer characteristics can be determined based upon BehaviorStages (which bring to life key household factors that impact consumer purchasing behavior), and LifeStyles, (which further differentiate consumers by highlighting affluence and the neighborhood type in which they live).

For instance, most viewers of professional football across the U.S. typically watch on the weekend one or more times per month, and tend to come from affluent neighborhoods from a variety of household types. They span across all neighborhood types and tend to skew toward couples 35+ without children in the household as well as singles under 35 with no children. Popular Super Bowl snacks that skew highly across the average US viewer are bags of nuts, brats, popcorn, and frozen poultry.

Super Bowl viewers in the host city of Miami watch the game on TV live in both urban and affluent suburban households across household types.

Indianapolis residents who watched the Super Bowl last year generally come from rural and downscale suburban neighborhoods. Additionally:

-- Indianapolis viewers purchase above average amounts of sausage, buns,
and brats than the average viewer.

-- Indianapolis viewers are likely to do their grocery shopping (possibly
for Super Bowl snacks) at Wal-Mart, Aldi, or Kroger.

-- There is also a very high concentration of Super Bowl viewers who are
likely to shop in smaller accounts such as IGA and Buehler's Buy Low.

Chicago residents who watched the Super Bowl last year likely live in urban and affluent suburban households across household types. Additionally:

-- Viewers in Chicago tend to purchase more bagged nuts, beer, frozen
poultry and meat than the average viewer.

-- Chicago viewers are likely to do their grocery shopping (possibly for
Super Bowl snacks) in Dominick's, Trader Joe's, and Whole Foods.

There is also a very high concentration of Super Bowl viewers who are likely to shop in smaller accounts such as Wild Oats and Sunset Food Marts.

About Nielsen

Nielsen Media Research is a part of The Nielsen Company, a global information and media company with leading market positions and recognized brands in marketing information (ACNielsen), media information (Nielsen Media Research), business publications (Billboard, The Hollywood Reporter, Adweek), trade shows and the newspaper sector (Scarborough Research). The privately held company has more than 42,000 employees and is active in more than 100 countries, with headquarters in Haarlem, the Netherlands, and New York, USA. For more information, please visit, www.nielsen.com.

For more information, please visit the Nielsen website at www.nielsen.com

Source: Nielsen Media Company

CONTACT: Gary Holmes, +1-646-654-8975, or Karen Gyimesi,
+1-646-654-8631

Web site: http://www.nielsenmedia.com/

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