Nickelodeon and MumboJumbo Enter Into Casual Games Publishing Partnership

Nickelodeon and MumboJumbo Enter Into Casual Games Publishing Partnership

Charlotte's Web: Word Rescue the First Game Among Three Titles to be Released; Other Properties Include Avatar and Neopets

NEW YORK and DALLAS, Jan. 10 /PRNewswire/ -- Nickelodeon, the number-one entertainment brand for kids, and MumboJumbo, a leading developer and publisher of premium online casual games, today announced that the two have entered into a development and publishing partnership for casual games. The companies will work together to publish three casual games in the coming year.

The first of those titles is Charlotte's Web: Word Rescue which was released in conjunction with Charlotte's Web, the major motion picture from Nickelodeon Movies/Walden Media/Paramount Pictures. Other Nickelodeon and MTVN Kids and Family Group brands which MumboJumbo will publish and develop games, include Neopets, one of the world's most popular youth websites; and Nickelodeon's hit animated comedy/adventure series Avatar: The Last Airbender.

"We are excited to enter into a partnership with a company like MumboJumbo, one of the most trusted and well-respected publishers of family-friendly, casual games and online PC titles, and to continue to enhance Nickelodeon and MTVN Kids and Family Group's casual gaming offerings," said Paul Jelinek, Vice President of Digital Media Products for Nickelodeon and MTVN Kids & Family Group. "We're excited to add branded content on some of our top properties to our audience's casual gaming experience."

"We are honored Nickelodeon and MTVN Kids and Family Group chose to work with MumboJumbo in creating games based on their great entertainment properties, starting initially with Charlotte's Web," said Paul Jensen, President of MumboJumbo. "Charlotte's Web has been one of the most popular children's stories of all times, and there's no better way to extend your enjoyment of this tale through the engaging, fun-to-play word puzzle game of Charlotte's Web: Word Rescue."

Charlotte's Web: Word Rescue brings to life the timelessly lovable characters of E.B. White's story of loyalty and companionship in a creative and challenging word puzzle game. Gamers are charged with the mission of weaving letters, constructing words and solving phrases to help the web-crafty Charlotte spin her wise remarks into a netting masterpiece. When players crack the quotes, Wilbur the pig advances in his journey from the Zuckerman Farm to the County Fair, enlivening ten familiar Charlotte's Web settings offered in either puzzle or timed mode.

Charlotte's Web: Word Rescue will be made available through MumboJumbo's extensive network of online game portals, including MumboJumbo.com and on NickArcade.com. The Avatar and Neopets themed-games will be released in second quarter 2007 and dates will be announced in the coming months.

About MumboJumbo:

Headquartered in Dallas, Texas, MumboJumbo LLC is a worldwide publisher, developer and mass marketer of games for PCs and game consoles including those manufactured by Nintendo, Sony Computer Entertainment and Microsoft Corporation. MumboJumbo games are downloadable at its website as well as key game portals operated by RealNetworks(TM), Microsoft, Yahoo!, and BigFish, or purchased at retail through mass merchants, computer retailers, and specialty outlets. MumboJumbo owns and operates two studios located in Dallas and Los Angeles, and publishes and distributes software through its subsidiaries in North America, and the United Kingdom, as well as regional distributors worldwide. For more information please visit our website at www.mumbojumbo.com.

About Neopets.com

With more than 30 million global users, Neopets.com is the fastest growing youth community in the world. Neopets.com is consistently ranked among the top 10 stickiest sites on the Internet, generating more than five billion page views worldwide per month.

Neopets is a division of MTV Networks, a unit of Viacom International Inc. (NYSE:VIA)(NYSE:VIA.B), one of the world's leading creators of programming and content across all media platforms.

About Nickelodeon:

Nickelodeon, in its 27th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the U.S. and around the world, plus consumer products, online, recreation, books, magazines and feature films. Nickelodeon's U.S. television network is seen in almost 92 million households and has been the number-one-rated basic cable network for more than 11 consecutive years. For more information please visit our website at www.nick.com.

Source: Nickelodeon

CONTACT: Joanna Roses of Nickelodeon/MTVN Kids and Family Group,
+1-212-846-7326, or Joanna.roses@nick.com; or Eric Gonzalez,
eric@kohnkecomm.com, or Jenn Nylund, jenn@kohnkecomm.com, both of Kohnke
Communications, +1-415-777-4000, for MumboJumbo

Web site: http://www.nick.com/
http://www.mumbojumbo.com/
http://www.nickarcade.com/
http://www.neopets.com/

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