Lipton(R) Pyramid Teas Bring a Taste of Luxury to Sundance Film Festival

Lipton(R) Pyramid Teas Bring a Taste of Luxury to Sundance Film Festival

Hollywood Life House at Sundance Sets the Stage for Top Celebrity Events

ENGLEWOOD CLIFFS, N.J., Jan. 19 /PRNewswire/ -- Lipton(R) Tea is pleased to announce their role as a supporting sponsor of the Hollywood Life House during the Sundance Film Festival, which takes place in Park City, Utah, from January 18 - 28, 2007. The Hollywood Life House opened January 19, 2007, and offers guests the luxurious experience of sampling Lipton's latest line of premium tea: Lipton(R) Pyramid Teas, made with innovative, pyramid-shaped, gossamer tea bags that allow the long leaf tea and real pieces of fruit and herbs more room to infuse for greater aroma, color and taste.

Hollywood Life invites visitors with movies premiering at the Sundance Film Festival to participate in "Tea Time" anytime, every day at the House, sponsored exclusively by Lipton(R) Pyramid Teas. Celebrities and industry insiders will have the opportunity to kick back, relax, and sample delicious flavors such as Vanilla Caramel Truffle, Island Mango and Bavarian Wild Berry mixed with black, white, green and red teas.

In addition to hosting "Tea Time" and dozens of celebrity interviews and photo shoots, the House will host a series of exclusive events during the festival. Confirmed film events and celebrity guests include:

Saturday, January 20, 2007
"Year of the Dog," starring Molly Shannon, Peter Saarsgard,
John C. Reilly, Laura Dern, and Regina King

Sunday, January 21, 2007
"Adrift in Manhattan," starring Heather Graham and Billy Baldwin

Monday, January 22, 2007
"Dedication," starring Billy Crudup and Mandy Moore

Tuesday, January 23, 2007
"Waitress," starring Keri Russell and Jeremy Sisto
"Summer Rain," starring Antonio Banderas and Melanie Griffith

"As the world leader in tea, Lipton(R) is proud to bring the premium tea experience to visitors during the exclusive Sundance Film Festival," says Christine Durkin, Unilever Marketing Director, Lipton(R) U.S. "From the unique pyramid-shaped tea bags to the rich aroma and decadent taste, Lipton(R) Pyramid Teas will be a great compliment to the first-class environment that Hollywood Life House has prepared for its visitors."

About Lipton(R) Tea

Lipton(R) Tea, the world's leading tea brand, is available in more than 180 countries worldwide. With more than 100 years of tasting, buying, and blending expertise, Lipton(R) Tea provides today's health-conscious consumer with a variety of convenient, great-tasting, healthy tea products -- from hot tea to ready to drink to ice tea mixes. Lipton(R) Tea employs expert tea-tasters, masters in the harvesting, production, purchase, transport and blending of the more than 3,000 types of tea, who source its teas from as many as 25-35 countries to ensure tea leaf integrity, quality and freshness. Lipton(R) Tea is one of the only brands to operate its own tea estates and research facilities, which are located around the globe. Lipton(R) Teas are made from real tea leaves, and most feature the brand's proprietary AOX(TM) Seal, indicating the product contains a substantial level of flavonoid antioxidants. Dietary antioxidants are thought to help protect the body from the damaging effects of free radicals. Lipton(R) Tea is owned by Unilever (NYSE:UL)(NYSE:UN), one of the world's largest consumer products companies.

About Unilever

Unilever (NYSE:UL)(NYSE:UN), one of the world's largest consumer products companies, aims to add vitality to life by meeting everyday needs for nutrition, hygiene and personal care. Each day, around the world, consumers make 150 million decisions to purchase Unilever products. The company has a portfolio of brands that make people feel good, look good and get more out of life.

In the United States these brands include recognized names such as: Axe, "all," Ben & Jerry's, Bertolli, Breyers, Caress, Country Crock, Degree, Dove personal care products, Hellmann's, Lipton, Knorr, Popsicle, Promise, Q-Tips, Skippy, Slim-Fast, Snuggle, Suave, Sunsilk and Vaseline. All of the preceding brand names are registered trademarks of the Unilever Group of Companies. Dedicated to serving consumers and the communities where we live, work and play, Unilever in the United States employs approximately 15,000 people in 66 office and manufacturing sites in 24 states and Puerto Rico -- generating more than $9 billion in sales in 2005. For more information visit www.unileverusa.com.

Source: Lipton Tea

CONTACT: Milly Navarro of Ogilvy PR Worldwide, +1-972-335-8948,
milly.navarro@ogilvypr.com

Web site: http://www.unileverusa.com/

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