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Friday, January 19, 2007

Hero Nutritionals Addresses Questions Regarding Vitamin A Levels in Product

Hero Nutritionals Addresses Questions Regarding Vitamin A Levels in Product

SAN CLEMENTE, Calif., Jan. 19 /PRNewswire/ -- Hero Nutritionals, the manufacturer of Yummi Bear Vitamins, issued a statement today in response to a January 19, 2007 report on NBC's Today Show, "A Vitamin A Day May Do More Harm Than Good." In the story, the level of Vitamin A in several products was questioned.

"Hero Nutritionals takes this matter very seriously and there is nothing more important to us than the health and safety of our customers. Our company was founded over 10 years ago with the mission of improving the health and welfare of children and adults by providing high quality, nutritionally sound supplements," said Jennifer Hodges, Founder and CEO of Hero Nutritionals.

"We want to assure all consumers that Hero Nutritionals has solid policies and procedures in place, including the use of one the top independent laboratories, which evaluates our products, to ensure that our high quality and top standards are being met," said Hodges.

Hodges added, "Any consumer who has concerns about Yummi Bear Multi-Vitamins is encouraged to contact our Customer Service Department at 1-800-500-HERO. In addition, we will be posting updates on our website at www.heronutritionals.com."

About Hero Nutritionals

Hero Nutritional Products is based in San Clemente, California and was founded in 1996. For more information on Hero Nutritional Products, please visit www.heronutritionals.com.

Source: Hero Nutritional Products

CONTACT: Jan Strode of Hero Nutritional Products, +1-619-890-4040

Web site: http://www.heronutritionals.com/

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