Digital Entertainment Leader Buongiorno Acquires Video Production Company Inventa

Digital Entertainment Leader Buongiorno Acquires Video Production Company Inventa

LONDON, January 30/PRNewswire/ -- Only two weeks after having acquired eDongAsia, China, global
digital entertainment company Buongiorno, through its UK arm, has acquired
Inventa, the award-winning Mobile video production agency for GBP1m.

Last year, Inventa, co-founded and co-owned by Profero, Damian
Mould and legendary BBC Radio 1 DJ Pete Tong, produced more than 2,300
minutes of original video clips for interactive music, lifestyle and
entertainment TV-style mobile shows which featured high-profile brands and
personalities, such as celebrity chef Jamie Oliver, Pete Tong, Roger Sanchez
and the Ministry of Sound.

There are approximately 15million UK mobile entertainment
consumers and more than 20per cent of them will watch videos on mobile this
year, according to research company MMetrics. The mobile videos' market is
growing quickly from the $1.2 billion it was estimated to be worth at the end
of 2006.

"Buongiorno's ability to create special TV formats designed
for videophones is now optimized by Inventa's creative and production
abilities," says Luca Pagano, Managing Director of Buongiorno UK. "The UK is
one of the most advanced markets in the world for new media and this
acquisition confirms Buongiorno's drive to innovate and its commitment to
play a leading role in the booming market for mobile video and TV."

Both Buongiorno and Inventa have won Best in Class awards at
MIPcom 2006, where Buongiorno won the Orange Grand Prize for Innovation with
Soccer Addicts (the interactive football talk-show and video community
created for mobile phone screens) and Inventa picked up the Audience-voted
Best Content Award.

www.buongiorno.com

www.inventa.co.uk

Source: Buongiorno S.p.A

Additional information is available by contacting Buongiorno Global PR : Tel: +3902582131, eleonora.villanova@buongiorno.com, and at www.buongiorno.com and www.inventa.co.uk

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