CBS Marketing Group Launches Two-Week Special Super Bowl Campaign Exclusively With TiVo

CBS Marketing Group Launches Two-Week Special Super Bowl Campaign Exclusively With TiVo

TiVo Delivers New One-Click Season Pass Record Feature for CBS's New Program RULES of ENGAGEMENT

CBS Prompts TiVo Subscribers to Record SUPER BOWL XLI and Further Engage in Its Commercial Spots Through TiVo Interactive Tags

ALVISO, Calif. and NEW YORK, Jan. 25 /PRNewswire-FirstCall/ -- TiVo Inc. (NASDAQ:TIVO), the creator of and a leader in advertising solutions and television services for digital video recorders (DVRs), and CBS today announced the launch of a special two-week Super Bowl campaign that will leverage TiVo's Emmy-award winning interactive advertising features to promote SUPER BOWL XLI and its Super Monday line-up, including the new CBS comedy RULES OF ENGAGEMENT. The Gold Star Sponsorship will feature exclusive content for RULES OF ENGAGEMENT and CRIMINAL MINDS and TiVo will offer a One-Click Record from a Showcase, allowing TiVo subscribers to schedule a recording of not only SUPER BOWL XLI, but to also set up a Season Pass to record the entire Monday night CBS comedy line-up. This two-week campaign will air through Tuesday, February 6.

Throughout the duration of the campaign and capitalizing on the popularity of the Super Bowl, TiVo will embed Interactive Tags to further enhance the promotion of upcoming CBS programs. Additionally, CBS will receive TiVo's unique Commercial Audience Measurement data to better understand how viewers are interacting with its TV spots, the Super Bowl and recording its programs.

"We know TiVo subscribers rewind, rather than fast-forward commercials, when watching the Super Bowl, and CBS is taking advantage of TiVo's award-winning interactive advertising features to encourage this behavior," said Davina Kent, Vice President, National Advertising Sales at TiVo. "We are excited to help CBS take advantage of the popularity of the Super Bowl to drive viewers to exclusive content and ultimately schedule recordings of their new programming."

"TiVo has revolutionized the way consumers watch television and its subscribers are passionate about the control they have over how and when to watch their favorite TV programs," said George Schweitzer, President of CBS Marketing Group. "We are excited to partner with TiVo and look forward to delivering to TiVo subscribers an exclusive, sneak peek of our new comedy, RULES OF ENGAGEMENT, before its network premiere. Our goal is to make it easy for TiVo subscribers to record the Super Bowl and get a first look into our new programming. Through this advertising partnership, we have made both possible."

Designed to allow viewers to spend as much time as they want in a branded environment, while ensuring that they do not miss a second of their television programming, the TiVo Gold Star Sponsorship purchased by CBS allows for subscribers to view a sneak preview of the new series, RULES OF ENGAGEMENT, starring David Spade, Patrick Warburton and Oliver Hudson. A comedy about the different phases of male and female relationships, RULES OF ENGAGEMENT is shown through the eyes of a newly engaged couple, a long time married pair and a single guy on the prowl. TiVo subscribers will also be able to preview a 2 1/2 minute trailer from the hit CBS crime drama CRIMINAL MINDS, which will air following the Super Bowl. TiVo Interactive Tags embedded before and during the Super Bowl, will also drive viewers to a look at CBS Super Monday which includes the comedies HOW I MET YOUR MOTHER, THE CLASS, RULES OF ENGAGEMENT and TWO AND A HALF MEN, and the hit drama, CSI: MIAMI.

About TiVo Inc.

Founded in 1997, TiVo pioneered a brand new category of products with the development of the first commercially available digital video recorder (DVR). Sold through leading consumer electronic retailers, TiVo has developed a brand which resonates boldly with consumers as providing a superior television experience. Through agreements with leading satellite and cable providers, TiVo also integrates its full set of DVR service features into the set-top boxes of mass distributors. TiVo's DVR functionality and ease of use, with such features as Season Pass(TM) recordings and WishList(R) searches, has elevated its popularity among consumers and has created a whole new way for viewers to watch television. With a continued investment in its patented technologies, TiVo is revolutionizing the way consumers watch and access home entertainment. Rapidly becoming the focal point of the digital living room, TiVo's DVR is at the center of experiencing new forms of content on the TV, such as broadband delivered video, music and photos. With innovative features, such as TiVoToGo(TM) transfers and online scheduling, TiVo is expanding the notion of consumers experiencing "TiVo, TV your way.(R)" The TiVo(R) service is also at the forefront of providing innovative marketing solutions for the television industry, including a unique platform for advertisers and audience measurement research. The company is based in Alviso, Calif.

NOTE: TiVo, Season Pass, WishList, Series2, TiVoToGo, 'TiVo, TV your way.' and the TiVo Logo are trademarks or registered trademarks of TiVo Inc. or its subsidiaries in the United States and other jurisdictions.

About CBS

CBS Corporation (NYSE:CBS.A)(NYSE:and)(NYSE:CBS) is a mass media company with constituent parts that reach back to the beginnings of the broadcast industry, as well as newer businesses that operate on the leading edge of the media industry. The Company, through its many and varied operations, combines broad reach with well-positioned local businesses, all of which provide it with an extensive distribution network by which it serves audiences and advertisers in all 50 states and key international markets. It has operations in virtually every field of media and entertainment, including broadcast television (CBS and The CW -- a joint venture between CBS Corporation and Warner Bros. Entertainment), cable television (Showtime and CSTV Networks), local television (CBS Television Stations), television production and syndication (CBS Paramount Network Television and CBS Television Distribution), radio (CBS Radio), advertising on out-of-home media (CBS Outdoor), publishing (Simon & Schuster), interactive media (CBS Interactive), music (CBS Records), licensing and merchandising (CBS Consumer Products) and video/ DVD (CBS Home Entertainment). For more information, log on to www.cbscorporation.com .

FCMN Contact: jweir@sloanepr.com

Source: TiVo Inc.

CONTACT: Beth Feldman of CBS Communications Group, +1-212-975-3183, or
bstoller-feldman@cbs.com; or Jeffrey Weir of Sloane & Company,
+1-212-446-1878, or jweir@sloanepr.com, for TiVo

Web site: http://www.cbscorporation.com/

Web site: http://www.tivo.com/

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