Axentra HipServ Supports Apple TV and iPhone

Axentra HipServ Supports Apple TV and iPhone

Digital Media Storage Platform Enables Seamless Saving, Showing, Syncing, and Sharing of Home-Based Personal Content

SAN FRANCISCO, Macworld Booth N4014-12, Jan. 11 /PRNewswire/ -- Axentra(TM) today announced its HipServ(TM) personal media software platform supports Apple TV and iPhone. Axentra HipServ enables consumers to manage digital devices and centrally store, backup, access, publish and share their digital content anytime, anywhere via a web-based interface.

Axentra HipServ seamlessly integrates with Windows, Mac, TV and mobile platforms to enable intelligent management of all digital devices, including the recently announced killer convergence device, the Apple iPhone. HipServ also supports usage of personal media content with Apple TV to enable remote access, storing and sharing of recorded programming, music and photos from any broadband-enabled computer.

The Axentra HipServ offering is the first digital home software platform to connect all digital networked devices and provide unified intelligent infrastructure, content and services management anywhere, anytime. The integrated digital media platform provides users with the ability to manage and sync all devices including cell phones, media players and digital video and still cameras from a centralized web-based interface. The offering enables users to aggregate, find, manage and distribute content from any connected device.

"One of the main challenges of the digital lifestyle has been accessing and sharing digital content," said Marc-Antoine Benglia, Chief Executive Officer at Axentra. "With the iPhone's breakthrough Internet access, all HipServ personal digital content can be accessed anywhere users have phone service to browse content. HipServ syncs all personal content to the iPhone from anywhere. HipServ also delivers digital content into the living room via the new Apple TV."

Equipped with an easy to navigate web interface that automatically adapts to Mac, Windows, TV and mobile platforms, Axentra HipServ allows users to securely access their personal digital world, or remotely add content from any Internet connection with a single ID and Password. The HipServ "Assistant" can be configured to automatically notify invited friends and family to access new content as soon as it has been distributed into appropriate folders based on content, intelligently indexed and enriched with smart keywords and tags. The use of open source standards in Axentra's software solutions ensures seamless extensible integration with all popular applications and operating systems today and into the future.

Axentra HipServ digital home software solution is available now to OEMs and service providers looking to integrate these advanced storage functionalities into their existing portals and deploy consumer valued next-generation services.

About Axentra

Axentra is the leading provider of digital media platforms for smart appliances. The HipServ platform is the home for your digital life. It is a simple, easy, unified media experience offered to OEM and Service Providers who want to offer the next generation appliances. HipServ offers a modular, scalable, solution that enables consumers to save, show, sync and share their digital media anytime anywhere, in the home and beyond. With HipServ, OEM and SPs can deliver enhanced rich media experiences, offer additional products, targeted goods and services. Additional information is available at: www.axentra.com .

Axentra Media Contacts:
Michael Kelly +1-831-440-2403 michael@npipr.com
Ted Theocheung +1-650-331-0674 tedt@axentra.com

NOTE: Axentra and Hipserv are trademarks of Axentra. All other product or service names are the property of their respective owners.

Source: NeoEdge Networks Inc.

CONTACT: media, Michael Kelly of Nadel Phelan, +1-831-440-2403, or
michael@npipr.com, for Axentra; or media, Ted Theocheung of Axentra,
+1-650-331-0674, or tedt@axentra.com

Web site: http://www.axentra.com/

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