5W Public Relations' Sundance Escape 2007: A Mecca for Global Brands and Celebrities

5W Public Relations' Sundance Escape 2007: A Mecca for Global Brands and Celebrities

Sean 'Diddy' Combs, Josh Hartnett, Sienna Miller, and Harvey Weinstein Join Evian and Budweiser Select at 5W Sundance Mansion

NEW YORK, Jan. 22 /PRNewswire/ -- 5W Public Relations (www.5wpr.com), the fastest growing PR firm in the U.S. 2 years in a row created and hosted a series of exclusive events at a private residence, dubbed the "Sundance Escape Mansion," at this year's Sundance Film Festival. Making an indelible imprint at the festival, 5W created a unique experience for festival-goers, celebrities, influencers and brands alike. Sundance Escape 2007 was created to provide a comfortable, but exciting environment where business and pleasure could equally co-exist. Despite competing with major brands like MySpace and Motorola, 5W turned their inaugural Sundance venture into THE destination of choice during the prestigious annual festival. From Sean "Diddy" Combs to Harvey Weinstein, Sienna Miller to Josh Hartnett, the 5W Sundance Escape proved to be the most exclusive private event at Sundance, bar none.

In order to create the ultimate atmosphere, 5W worked day and night, handling everything from event production and branding to celebrity outreach and media attendance. The four day event series included gifting suites and spa services as well as private dinners. By day, the Sundance Escape was a gifting lounge and spa hosted by celebrity hairstylist Sheila Stotts. By night, the house transformed into a hotspot where celebrities, industry leaders and tastemakers all came together in celebration of the festival.

Schedule Of Events and Highlights:

Thursday PM: Welcome to Sundance Dinner Hosted By Nick Cannon

Friday PM: The after party for Independent film: Weapons', where attendees Sean "Diddy" Combs, Harvey Weinstein, Marc Ecko and MTV's SuChin Pak all danced till the early morning to the tunes of DJ Nick Cannon

Saturday PM: Boost Mobile presents a private dinner with Celebrity Blogger Perez Hilton, attended by Nick Cannon and a number of high profile agents and managers.

Saturday PM: Celebrity attendees included Josh Hartnett, Sienna Miller, Harvey Weinstein, Sean "Diddy" Combs, Jamie-Lynn Sigler, Jamie Kennedy, Damon Dash, Mathew St. Patrick, Aubrey from Danity Kane, Marc Ecko, Ron Burkle and Perez Hilton dancing to the tunes of DJ Nick Cannon.

Sunday afternoon: Todd Brunson hosted a celebrity poker tournament where $10,000 was raised for Operation Smile. Arriving together were Lance Bass and on again beau Reichen Lehmkuhl who played against Danny Masterson, Nick Cannon, David Moscow, David Denman, World Series of Poker Champion Jamie Gold and Todd Brunson, who were all beat by SAG President Alan Rosenberg.

"We created a brand presence for our sponsors at Sundance that was unmatched, with celebrities and brands able to come together and have a great time. Our events were intended for people to spend hours at a time, as they did and return time and time again," said Ronn Torossian, President & CEO of 5W Public Relations. "Literally, bar none the 5W Sundance experience was the highest profile private events at Sundance and created longlasting brand awareness for our clients."

ABOUT 5W PUBLIC RELATIONS:

Headquartered in New York, with an office in Los Angeles, 5W Public Relations (www.5wpr.com), the nation's fastest growing independent PR firm for 2005 & 2004, maintains practice areas specializing in technology, corporate, consumer, entertainment, crisis communications, Investor Relations, event management and public affairs. Described by a leading PR trade magazine as "aggressive in a way that clearly resonates with clients looking for a firm staffed with type A-plus personalities, a BS-free approach, and results from Day One," 5W's culture is aggressive, energetic, fast-paced and focused. The agency boasts a diversified client portfolio second to none, including: Evian Natural Spring Water, Anheuser Busch, NICE Systems, VeriSign, Patina Restaurant Group, the nation's largest multi-concept restaurant group, The Ice Rink at Rockefeller Center, 530 store retail chain United Retail Group/Avenue Stores, Seagram's Coolers, Benny Hinn Ministries, Zone Chefs, The Pritikin Longevity Center & Spa, celebrities including Pamela Anderson, Snoop Dogg, Ice Cube, Nick Cannon and NBA Star Jalen Rose, a plethora of publicly traded technology companies, and a variety of other global interests, national corporations, high-profile individuals, regional businesses, government agencies and academic institutions. The agency was named "Boutique Agency of The Year" by a leading PR Trade Magazine.

Contact: Christine Garabedian
212-999-5585
christine@5wpr.com

Source: 5W Public Relations

CONTACT: Christine Garabedian, +1-212-999-5585, christine@5wpr.com

Web site: http://www.5wpr.com/

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