VerveLife Expands Licensing Team with Emmy Award Nominated Veteran

VerveLife Expands Licensing Team with Emmy Award Nominated Veteran

CHICAGO, Dec. 11 /PRNewswire/ -- Barrett O'Connell, a 13-year veteran of the music, film and television industries, has signed on as VerveLife's new Director of Media Licensing. In his new role, Barrett (Barry) will be responsible for managing the licensing of music, videos, games, podcasts, syndicated content, and other digital media that's required for VerveLife to deliver its innovative digital media promotions and loyalty programs.

In 2006, VerveLife experienced explosive growth with the signing of several new clients, including Budweiser, Purina, Powerbar, Unilever's AXE, Vosges Haut Chocolat, and Burger King. In 2007, VerveLife expects to deliver more than 300 million download codes to nearly 100 million consumers across a variety of brands in the U.S., U.K., Europe, Canada, and Mexico. "Because each of the experiences we develop is so unique, VerveLife requires the talents of an experienced veteran who understands not only the licensing process but the creative process - and one who can work in a collaborative environment to meet the needs of our clients and the copyright holders. Barry brings the ideal mix of enthusiasm, creativity, and know-how to this position and we're delighted to have him on board," says Justin Jarvinen, VerveLife's Founder and CEO.

Barry's licensing experience includes EMI-Capitol music, Platinum Entertainment, DDE/Lionbeach Music, and PBS, where he was twice Emmy nominated for his work as a segment producer on the acclaimed program, Chicago Tonight. As the VP, Licensing and Business Development, a role he created while with DDE/Lionbeach, Barry managed the portfolio and marketing efforts for a catalogue comprised of over 100,000 recordings. Barry's experience licensing all types of media as well as his experience with international licensing and copyright laws will help VerveLife continue to bring its innovative business to all parts of the world, making VerveLife the ideal business partner for global brands.

About VerveLife (The Digital Media Agency(TM).) VerveLife creates and manages custom digital media promotions and loyalty programs for global brands. VerveLife's patent-pending technologies, award winning creative, and vast library of licensed content allow brands of all types to offer their customers free music, ringtones, movie trailers, and videos, while gathering important consumer data in return - all from within their own branded desktop and mobile environments. VerveLife's turnkey digital media solutions result in unique and powerful experiences that help establish lasting relationships between brands and consumers. For more information visit http://www.vervelife.com/ .

Available Topic Expert(s): For information on the listed expert(s), click appropriate link. Justin Jarvinen http://profnet.prnewswire.com/Subscriber/ExpertProfile.aspx?ei=54709

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Source: VerveLife

CONTACT: Sophia Weiss for VerveLife, +1-312-335-5350

Web site: http://www.vervelife.com/

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