SIVOO Offers More Choices with New Multicultural On-Demand Entertainment Programming

SIVOO Offers More Choices with New Multicultural On-Demand Entertainment Programming

Rapidly Growing Internet TV Network Adds News Broadcasts, Quality Movies and Television Shows in Chinese and Spanish

PHILADELPHIA, Dec. 12 /PRNewswire-FirstCall/ -- BroadRelay Holdings today announced agreements with two leading content providers for its SIVOO(TM) property, the first Internet TV network of multicultural on- demand entertainment programming (www.sivoo.com). As part of today's announcement, SIVOO's selection of more than 21,000 hours of multicultural on- demand content will expand to include programming from Earth TV and Excalibur Media.

"We are committed to adding the highest quality multicultural entertainment programming to continuously enhance the SIVOO experience for viewers," said Burhan Fatah, Ph.D., SIVOO's founder, president and chief executive officer. "We look forward to further expanding our network of multicultural content partners in 2007."

Under the terms of the agreements, Earth TV will provide SIVOO with 90- second news broadcasts from around the world, each hour on the hour, 24 hours a day. The news broadcasts will be available on-demand in three languages -- Spanish, Chinese and English -- which in turn will maximize opportunities for advertisers to reach some of the fastest growing demographics in the United States. Earth TV's "The World LIVE!" Series is a virtual journey that offers timely, pertinent information on seven different international locations.

In addition, SIVOO will be adding new Spanish-language movies as part of its agreement with Excalibur Media. Excalibur Media, which provides content to television stations across the U.S., will provide SIVOO with the rights for 50 Spanish movies.

About SIVOO

SIVOO is the Internet TV brand of BroadRelay Inc. Founded in 2000, SIVOO is the first Internet TV network of multicultural on-demand entertainment. It serves the fastest growing segments of the U.S. population with more than 21,000 hours of quality on-demand content under contract that is delivered through an Internet browser to PCs, televisions, portable devices and mobile phones.

Only SIVOO gives consumers the choice of watching ad-supported on-demand multicultural entertainment for free or without ads for a nominal fee. SIVOO's proprietary system currently serves video through Microsoft Windows Media Player via any Web browser.

BroadRelay Holdings is headquartered in Philadelphia, PA, and has a small studio in Universal City, CA.

SIVOO is a trademark of BroadRelay Holdings Inc. All other trademarks are the property of their respective owners.

SAFE HARBOR STATEMENT

The statements contained in this press release that are not historical facts are forward-looking statements based on current expectations of future events that involve risks and uncertainties including, without limitation, risks associated with the inherent uncertainty of the timing and success of high technology hardware and software research; new product development; the market pricing of media content and related products and services; changes in consumer demand for Internet access to media content, commercialization of new products and services; Internet or network outages or failures; breaches of Internet, network, or system security; changes in network infrastructure, transmission methods and broadband technologies; adoption of new broadband Internet access technologies; economic conditions including interest and currency exchange rate fluctuations; changes in generally accepted accounting principles; the impact of competitive products or services; trade buying patterns; wars or terrorist acts; product liability and other types of lawsuits; the impact of legislation and regulatory compliance; and patent, licensing, and other intellectual property risks and uncertainties. Actual results may vary materially from the forward-looking statements. The Company assumes no obligation to publicly update any forward-looking statements, whether as a result of new information, future events or otherwise. When used in this release and documents referenced, the words "believes," "expects," "may," "should," "seeks," or "anticipates," and similar expressions as they relate to BroadRelay or its management are intended to identify such forward- looking statements.

First Call Analyst:
FCMN Contact: jessica.grutowski@eurorscg.com

Source: BroadRelay Holdings

CONTACT: Jessica Grutkowski, Euro RSCG Magnet, +1-212-367-6804,
sivoopr@eurorscg.com, for BroadRelay Holdings

Web site: http://www.sivoo.com/

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