blinkx Partners With the World Fashion Channel Adding Hundreds of Hours of Fashion, Style and Entertainment Content to blinkx's Index

blinkx Partners With the World Fashion Channel Adding Hundreds of Hours of Fashion, Style and Entertainment Content to blinkx's Index

Interviews With Top Designers, Fashion News and Backstage Stories Now Fully Searchable at blinkx.com

SAN FRANCISCO, Dec. 4 /PRNewswire/ -- blinkx, the world's largest video search engine, today announced a partnership with the World Fashion Channel, a Website dedicated to style, which features recent shows from famous designers, the latest collections, and all of the top fashion news. blinkx will index hundreds of hours of the World Fashion Channel's premiere content and make it fully searchable at www.blinkx.com.

"We're thrilled to be partnering with blinkx to allow users greater access to our content," said Olga Bogdanova, marketing director, World Fashion Channel. "The World Fashion Channel is the first site to deliver all the hottest news in the fashion world -- it's a glossy video magazine about fashion, style and stars' lives -- and we wanted to be sure that the content is easy to find and view. blinkx's technology is ideal for our needs because it was built to search rich media."

"blinkx offers the largest video and audio index on the Web today -- it's our goal to offer the widest variety of content to our users," said Suranga Chandratillake, founder and CTO, blinkx. "We're delighted to add the World Fashion Channel to our index because our users will now have even greater access to top entertainment content online."

As the pioneer in video search technology, blinkx has built a reputation as the smartest way to search new forms of online content such as video. With more than 100 partners and seven million hours of indexed video and audio content, including favorite TV moments, news clips, short documentaries, music videos, video blogs and more, blinkx uses advanced speech recognition technology to deliver results that are more accurate and reliable than standard metadata-based keyword searches. blinkx is advancing the way in which users can benefit from online video by giving them more control and more visual functionality, creating a more TV-like experience.

About blinkx

blinkx is the world's most comprehensive video search engine. Today, blinkx has indexed more than 7,000,000 hours of audio, video, viral and TV content, and made it fully searchable and available on demand. blinkx's founders set out to solve a significant challenge -- as TV and Garage Video on the Web explode, keyword-based search technologies only scratch the surface. blinkx's patented search technologies listen to -- and even see -- the Web, helping users enjoy a breadth and accuracy of search results not available elsewhere. In addition, blinkx powers the video search for many of the world's most frequented sites. blinkx is a privately-held company based in San Francisco and London. More information is available at www.blinkx.com .

Press Contact:
Julia Blystone
Outcast Communications
415-392-8282
Julia@outcastpr.com

Source: blinkx

CONTACT: Julia Blystone of Outcast Communications, +1-415-392-8282, or
Julia@outcastpr.com, for blinkx

Web site: http://www.blinkx.com/

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