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International Entertainment News

Tuesday, November 07, 2006

VideoEgg Partners with myYearbook.com to Provide Video Publishing Capabilities to More Than 1.5 Million Teens and Young Adults

VideoEgg Partners with myYearbook.com to Provide Video Publishing Capabilities to More Than 1.5 Million Teens and Young Adults

VideoEgg's network includes top social networking sites, enabling advertisers to reach coveted audience within user-generated content

SAN FRANCISCO, Nov. 7 /PRNewswire/ -- VideoEgg, Inc., a leading innovator in web-based video publishing solutions, today announced that it has partnered with myYearbook.com to add video capabilities and further enhance the user experience within the online community. The VideoEgg Publisher Platform makes it possible for members of myYearbook.com to post video content from virtually any device to the site with industry-leading speed and ease.

According to Media Metrix, myYearbook.com is one of the top-five fastest growing Web sites on the Internet with more than 1.5 million teen and young adult users and is working to attract three million members by the end of the year. By offering a turn-key package of best-in-class video features that can be seamlessly integrated into any site, VideoEgg allows myYearbook.com to harness the emerging power of user generated content.

"We want to enhance users' experience within social networks by making it easy for them to upload and broadcast their videos online where they share their lives with friends," said Matt Sanchez, CEO and co-founder of VideoEgg, Inc. "myYearbook's members are the perfect audience to use and benefit from our technology."

"We are always working to improve the user experience for myYearbook.com members," said Dave Cook, myYearbook.com co-founder. "VideoEgg offers the easiest and quickest way to include video in online profiles. Our members can shoot footage with their video or web cameras, for example, and immediately upload the content to myYearbook.com directly from the device."

myYearbook.com joins the growing roster of The Eggnetwork, VideoEgg's ad network that includes various top social networking sites -- many of which are youth-oriented. The Eggnetwork enables advertisers to navigate a rapidly changing media environment and was created to connect them with social networks and online communities. The ad network delivers extensive reach while putting the users first. It enables targeted advertising within user-generated content that has been thoroughly reviewed to ensure that all video is appropriate to be matched with advertisements.

Webmasters can go to http://www.videoegg.com/integrationkit to download the integration kit for the VideoEgg Publisher Platform, VideoEgg Server Network, and VideoEgg Player.

About VideoEgg, Inc.

VideoEgg is a video-enabling platform that allows Web publishers to painlessly integrate video into their site experience and generate advertising revenue. The company's suite of tools makes it easy for end users to capture, edit, encode and post video online. A "universal adapter" captures video directly from virtually all digital devices resulting is faster upload times, and publishes it in a format that anyone can watch without worrying about player compatibilities. The VideoEgg network reaches millions of users through leading social networks and communities including AOL, Bebo, Current.tv, Dogster, Hi5, and Tagged. Based in San-Francisco, VideoEgg is funded by August Capital, First Round Capital and Maveron. For more information, visit http://www.videoegg.com/.

About myYearbook.com

myYearbook.com is an online yearbook for the digital age where more than 1,500,000 young people around the world-from teens to college students to young professionals-gather to socialize. The youngest and also the fastest- growing Internet site for social networking, myYearbook.com was founded by Dave Cook, who graduated from high school in June of 2006; his younger sister, Catherine, a high school senior; and their older brother, Geoff, who founded and sold a set of online writing and editing services, EssayEdge.com and ResumeEdge.com, while a Harvard undergrad. The company is headquartered in New Hope, PA.

First Call Analyst:
FCMN Contact:

Source: Video Egg, Inc.

CONTACT: Karen D'Angelo Hopp of Video Egg, Inc., +1-212-798-1443

Web site: http://www.videoegg.com/
http://www.myyearbook.com/

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