Verizon Wireless Brings Si TV Network to V CAST

Verizon Wireless Brings Si TV Network to V CAST

Popular Latino Network Now Exclusively Available On Two New V CAST Channels

BASKING RIDGE, N.J. and LOS ANGELES, Nov. 21 /PRNewswire/ -- Verizon Wireless and Si TV, the country's first network providing general entertainment content for America's young Latino audience, announced today the exclusive availability of two new channels on Verizon Wireless' V CAST service: "Si TV Comedy" and "Si TV Latino." Now, for the first time, viewers and fans of Si TV can catch clips of their favorite Latino entertainment, lifestyle, talk, and comedy clips right in the palms of their hands. In addition to the featured clips updated every day from popular shows such as Unacceptable Behavior, The Drop and Latino Laugh Festival, Si TV will also provide show related content made exclusively for mobile and broadband.

"We recognize that our customers want diverse programming," said John Harrobin, vice president of digital media and marketing for Verizon Wireless. "Our partnership with Si TV enables us to provide our growing base of Latino customers with entertaining mobile content that speaks to their culture and community in English."

"Si TV viewers are the early technology adopters who consume a lot of entertainment and information on mobile devices. V CAST offers the most compelling platform to serve our original content in 'snack' size portions," said Lisa Black, Si TV senior vice president of digital media. "We are committed to providing unique and culturally relevant content for our audience via V CAST. Much of the programming will include original and show related clips that will enhance and complement the Si TV television experience."

Si TV targets the 18-34 year-old Latinos with over 60% of original programming. The network features a cross section of entertainment from music to comedy and lifestyle programs, with stars including Mario Lopez (Dancing with the Stars, Dating Factory) and Jai Rodriguez (Queer Eye, Styleyes Miami).

Content to be featured in the Si TV Comedy Channel include Inside Joke, The Latino Laugh Festival, and the extremely popular Unacceptable Behavior.

* Inside Joke -- Customers can get up close and personal with some of
today's hottest comedians on the set of Inside Joke, hosted by former
Mad TV cast member Jill-Michele Melean. Nominated for a 2005 Imagen
award for Best Documentary Series, Inside Joke features two comedians
each week and goes beyond the punch line to tell the funny, dramatic,
and candid stories that helped develop these comics into some of
today's most sought after talent.

* Latino Laugh Festival -- Hosted by Pablo Francisco, Latino Laugh
Festival provides customers with cutting-edge comedy, inventive
sketches, and a behind-the-scenes look at the inner-workings of a
comedy club are the hallmarks of this hilarious show.

* Unacceptable Behavior -- Unacceptable Behavior is a 30-minute sketch
comedy show featuring an all Latino cast of nine improvisation-trained
comedy actors. Produced before a live studio audience, Si TV's first
fully scripted show brings together undiscovered raw talent who deliver
one-of-a-kind performances of original, bold and irreverent sketches.

Programs offered in the Si TV Latino Channel include The Drop, Dating Factory (hosted by Mario Lopez), the new undiscovered rock band series Jammin, and Flow and Tell -- the new audience driven series that mixes rappers, ranters, poets and just plain folks with today's hottest music.

* The Drop -- Customers can get an insider sneak-peek into today's hot
Latino and urban culture on the set of The Drop. Featuring a unique
video mix created by resident DJs, The Drop offers audiences live
studio performances from a range of musical genres, celebrity
interviews, heated MC battles, hotly contested DJ battles, and
head-to-head dance competitions.

* Dating Factory -- Dating Factory is the ultimate mating game and
Si TV's first dating show. Hosted by Mario Lopez, the series is a fast
and fun half-hour where sexy beautiful people compete for the chance to
go out on a date.

* Jammin -- Customers can watch a behind-the-scenes look at the dynamics
of an up and coming band who's trying to get their big break. As we
get to know the musicians, their friends, significant others, and
musical influences, Si TV will surprise our up and comers with a
meeting with their most influential musical idol.

* Flow and Tell -- Flow & Tell is an interactive music-video series with
a major Web site component. Flow & Tell mixes the thoughts and
opinions of "Generation Si" viewers and intertwines them with today's
hottest music videos to create a compelling interactive narrative.

To get Si TV, Verizon Wireless customers can equip their LG VX8300 phones with a V CAST VPak subscription for $15.00 monthly access, or $3.00 daily access, added to their Verizon Wireless calling plan. The subscription includes unlimited basic video -- including both the Si TV Latino and Si TV Comedy mobile video channels -- but application download fees apply for 3D games and premium video. There are no airtime charges to download, stream or watch V CAST content.

For more information about Verizon Wireless products and services, visit a Verizon Wireless Communications Store, call 1-800-2 JOIN IN or go to http://www.verizonwireless.com/.

About Verizon Wireless

Verizon Wireless operates the nation's most reliable wireless voice and data network, serving 57 million customers. The largest US wireless company and largest wireless data provider, based on revenues, Verizon Wireless is headquartered in Basking Ridge, N.J., with 60,000 employees nationwide. The company is a joint venture of Verizon Communications (NYSE:VZ) and Vodafone (NYSE and LSE: VOD). Find more information on the Web at http://www.verizonwireless.com/. To preview and request broadcast-quality video footage and high-resolution stills of Verizon Wireless operations, log on to the Verizon Wireless Multimedia Library at http://www.verizonwireless.com/multimedia.

About Si TV

Si TV is the first English-language, Latino-themed network. Connecting with 18-34 year-old viewers, Si TV's 60% original programming slate features hip and culturally-relevant shows including the latest in entertainment, music, lifestyle, comedy and independent films. The network launched in February 2004 and is available nationwide on Dish Network and in approximately 14 million homes across the country on Cox, Comcast, Time Warner Cable, and Dish Network, among others. For more information on Si TV, please visit http://www.sitv.com/.

Source: Verizon Wireless

CONTACT: Jeffrey Nelson of Verizon Wireless, +1-908-559-7519,
Jeffrey.Nelson@verizonwireless.com; or Art Maulsby of Bob Gold & Associates,
+1-310-784-1040, art@bobgoldpr.com

Web site: http://www.verizonwireless.com/
http://www.sitv.com/

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