TiVo Announces Partnership with Talent and Literary Agency International Creative Management

TiVo Announces Partnership with Talent and Literary Agency International Creative Management

ICM's Branded Entertainment Division to Enable Leading Hollywood Actors and Directors to Relate Directly to TiVo Users

NEW YORK and ALVISO, Calif., Nov. 14 /PRNewswire-FirstCall/ -- TiVo (NASDAQ:TIVO), the creator of and leader in television services for digital video recorders (DVR), today announced a first-of-its-kind multi-faceted partnership with International Creative Management and its global branded entertainment division. One of the world's leading talent and literary agencies, ICM will provide TiVo subscribers with TV show and film recommendations personally selected by some of the most well-known Hollywood actors and directors. Subscribers will then have the ability to have this content automatically recorded on their TiVo boxes. As part of this agreement, TiVo and ICM will work to develop a host of additional applications.

This innovative partnership will debut on TiVo as the first artist- embedded programming service next year. Celebrities will have a designated area on TiVo to make personalized recommendations for TV shows, films and downloadable video. TiVo subscribers who visit their favorite celebrity's channel will also get personalized messages about the celebrity's new projects and favorite causes.

"Our subscribers are among the country's savviest TV viewers and now through this partnership with ICM we've made them true Hollywood insiders," said TiVo President and CEO Tom Rogers. "With ICM's broad base of artist relationships, TiVo's Celebrity Guru Guide recommendations are sure to become a favorite of our subscribers looking to discover new programming. This is just one more way that TiVo differentiates itself from generic competition and proves that 'It's not a TiVo, unless it's TiVo.'"

"This is a unique opportunity for our branded entertainment group to advise on the creation of a programming service that will cultivate new audiences for artists," said Jeffrey Berg, Chairman and CEO of ICM. "As the digital media landscape evolves, it is important for ICM to continue to work with companies such as TiVo and seek out new venues to showcase artists' work."

Celebrity Guru Guide recommendations will become the latest in TiVo's Guru Guide recommendation series which offers suggested lists of TV shows, hand selected by experts in a variety of categories. Recommendations are updated regularly so subscribers are always sure to receive fresh programming.

Celebrity Guru Guide recommendations will be available to all TiVo Series2(TM) and Series3(TM) broadband-connected subscribers in the first half of next year at no additional cost as part of the regular service commitment.

To access and activate current TiVo Guru Guide recommendations visit www.tivo.com/guruguides.

About TiVo Inc.

Founded in 1997, TiVo pioneered a brand new category of products with the development of the first commercially available digital video recorder (DVR). Sold through leading consumer electronic retailers, TiVo has developed a brand which resonates boldly with consumers as providing a superior television experience. Through agreements with leading satellite and cable providers, TiVo also integrates its full set of DVR service features into the set-top boxes of mass distributors. TiVo's DVR functionality and ease of use, with such features as Season Pass(TM) recordings and WishList(R) searches and TiVo KidZone have elevated its popularity among consumers and have created a whole new way for viewers to watch television. With a continued investment in its patented technologies, TiVo is revolutionizing the way consumers watch and access home entertainment. Rapidly becoming the focal point of the digital living room, TiVo's DVR is at the center of experiencing new forms of content on the TV, such as broadband delivered video, music and photos. With innovative features, such as TiVoToGo(TM) transfers and online scheduling, TiVo is expanding the notion of consumers experiencing "TiVo, TV your way.(R)" The TiVo(R) service is also at the forefront of providing innovative marketing solutions for the television industry, including a unique platform for advertisers and audience measurement research. The company is based in Alviso, Calif.

NOTE: TiVo, Season Pass, WishList, Series2, Series3 TiVoToGo, "TiVo, TV your way." And the TiVo Logo are trademarks or registered trademarks of TiVo Inc. or its subsidiaries in the United States and other jurisdictions.

About ICM

International Creative Management ("ICM") is one of the world's largest talent and literary agencies, with offices in Los Angeles, New York and London. Formed in 1975 through the merger of Creative Management Associates and International Famous Agency, ICM represents creative and technical talent in the fields of motion pictures, television, publishing, music, live performance, branded entertainment and new media. The company recently raised equity financing from Rizvi Traverse Management and institutional investors to fund strategic growth, and in July, 2006 ICM acquired literary agency Broder Webb Chervin Silbermann.

First Call Analyst:
FCMN Contact: thammill@rogersandcowan.com

Source: TiVo Inc.

CONTACT: Krista Wierzbicki of TiVo Inc., +1-408-519-9438, or
kwierzbicki@tivo.com; or David Shane of ICM, +1-310-550-4341, or
dshane@icmtalent.com

Web site: http://www.tivo.com/

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