Reuters Television Expands Teletrax Agreement With Increased Global Broadcast Monitoring Coverage

Reuters Television Expands Teletrax Agreement With Increased Global Broadcast Monitoring Coverage

ISTANBUL, Turkey, Nov. 2 /PRNewswire/ -- Teletrax, the global broadcast intelligence company, has reached agreement with Reuters Television to expand its monitoring footprint in key strategic worldwide regions to satisfy the growing needs of the leading worldwide news agency, it was announced today at NewsXchange, the premier international news industry annual conference.

A subsidiary of Medialink Worldwide Incorporated (NASDAQ:MDLK), Teletrax offers the first and only digital video monitoring and content tracking service that provides vital television intelligence on a global scale to video providers such as entertainment studios, news organizations, TV syndicators, and the advertising industry. Teletrax is a joint venture between Royal Philips Electronics of the Netherlands (NYSE:PHG) and Medialink.

During the conference attended by more than 400 delegates from the world's largest broadcast news organizations, Teletrax executives outlined the expansion of services to be provided to Reuters and Teletrax's development of an array of new services: software tools to watermark content in both standard-definition and high-definition formats; software upgrades for watermarking digital, broadcast-quality MPEG-2 video files and for facilitating network integration into existing production systems; an easier- to-use interface; and an enhanced underlying technology that inserts a more robust, yet still imperceptible, watermark.

Teletrax will add more than 30 new channels to its current global monitoring capability beginning in January 2007. To service Reuters' needs, Teletrax will build monitoring sites in Dubai, United Arab Emirates; Taipei, Taiwan; Seoul, South Korea; and Istanbul, the Turkish capital and host to the NewsXchange conference. Reuters requested the additional channels to track its news broadcasts more comprehensively across the globe, with these geographic areas becoming increasingly important to its activities. Reuters has been using the Teletrax(TM) suite of comprehensive broadcast verification services to track subscribers' actual usage of its news video across the world for more than four years.

"We have been very pleased with the intelligence Teletrax has been providing us on the use of our news coverage, and appreciate the way that Teletrax has evolved to meet our changing needs," said Tony Donovan, Managing Director, Reuters Television. "The data we receive provides us with very valuable editorial, marketing and developmental information, and has become central to our broadcast operations. In a logical progression of our partnership, we wish to expand the territories in which we monitor video so we are able to build a more detailed, complete, and ultimately, more global picture of how broadcasters use our news content."

"Reuters Television is an extremely important client for Teletrax, and our legacy as a trusted partner to the organization makes this a highly-valued relationship," said Andy Nobbs, president of Teletrax. "We are proud that Reuters relies on our broadcast intelligence to serve as part of the backbone of its operations. We continue to evolve and improve our service to accommodate its swift-moving needs."

Launched in 2002 as a service developed by a joint venture between Royal Philips Electronics of the Netherlands (NYSE:PHG) and Medialink, with an underlying technology that is patent protected both by Philips and Digimarc Corp., Teletrax's technology embeds an imperceptible and indelible digital watermark into video whenever it is edited, transmitted, broadcast or duplicated.

A global network of decoders, or "detectors," then captures all occurrences of the embedded video being transmitted via satellite, cable or terrestrially and generates tracking reports for the content owners. Reports of individual broadcast airings are delivered online in near real-time to each client's custom-designed portal or in data file transfers. Each client's broadcast activity is updated dynamically, 24 hours a day, enabling clients to respond immediately to reported results such as changes in end-user preferences or detections of unauthorized use.

Teletrax provides vital broadcast television intelligence to video content providers such as entertainment companies, news organizations, TV syndicators, and the advertising industry. The company currently maintains a proprietary network of detectors that monitor the television broadcasts of 1,300 channels from more than 50 nations, including the top 175 markets in the United States, representing more than 90% of all U.S. television households. Its international network comprises 12 monitoring stations in Europe, Asia, the Middle East, Australia, South and Central America, and Canada.

Entertainment, news and media organizations both within and outside of the United States that have also contracted to use Teletrax for the tracking of news video, advertising or promotional content include ABC Television Network, BBC, Buena Vista Television, Fox Broadcasting Company, NBC News Channel, The NBC Agency, NBC Universal Domestic Television, Reuters Television, Tribune Entertainment, United Nations, A1GP, Advanced Results Marketing, Direct Impact Group, Direct Response Media, ITN Networks, Mercury Media, Euro RSCG 4D DRTV, Media Review International, and Medialink. A number of other companies are also in active trials with the Teletrax service.

About Teletrax:

Teletrax (http://www.teletrax.tv/) is the world's first global video broadcast intelligence and video asset management service. Launched in 2002, Teletrax provides clients with video watermarking services that enable them to precisely track and monitor where, when and how their content is being aired via cable, satellite and terrestrially. Clients can easily evaluate, respond to and manage broadcast information relating to their video content through Teletrax's Web-based reporting tools. Teletrax yields critical media intelligence that is of proven value to motion picture studios, news organizations, network and syndicated TV programmers, TV sports producers and distributors, brand marketers, corporate communicators, and advertising and public relations agencies. Teletrax is headquartered in London, has offices in New York and Hollywood, and maintains its operations hub in Norwalk, Connecticut.

About Reuters:

Reuters (http://www.reuters.com/), the global information company, provides indispensable information tailored for professionals in the financial services, media and corporate markets. Its trusted information drives decision making across the globe based on a reputation for speed, accuracy and independence. Reuters has 15,300 staff in 91 countries 2005. It also includes 2,300 editorial staff in 196 bureaux serving 129 countries, making Reuters the world's largest international multimedia news agency.

About Medialink:

Medialink is a global leader in providing unique news and marketing media strategies and solutions that enable corporations and organizations to inform and educate their target audiences with maximum impact on television, radio, print, and the Internet. The Company offers creative services and multimedia distribution programs including video and audio news and short-form programming. Through its subsidiaries, Medialink also provides Teletrax(TM), a global television tracking and media asset management service to help clients determine return on investment from their programming and advertising efforts. Based in New York, Medialink has offices in major cities throughout the United States and an international hub in London. For additional investor and financial information, please visit the Investor Relations section of the Company's Web site (http://www.medialink.com/).

With the exception of the historical information contained in the release, the matters described herein contain certain "forward-looking statements" that are made pursuant to the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements in this release are not promises or guarantees and are subject to risks and uncertainties that could cause our actual results to differ materially from those anticipated. These statements are based on management's current expectations and are naturally subject to uncertainty and changes in circumstances. We caution you not to place undue reliance upon any such forward-looking statements, which speak only as of the date made. Actual results may vary materially from those expressed or implied by the statements herein. Such statements may relate, among other things, to our ability to respond to economic changes and improve operational efficiency, the benefits of our products to be realized by our customers, or our plans, objectives, and expected financial and operating results. Forward-looking statements may also include, without limitation, any statement relating to future events, conditions or circumstances or using words such as: will, believe, anticipate, expect, could, may, estimate, project, plan, predict, intend or similar expressions that involve risk or uncertainty. These risks and uncertainties include, among other things, our recent history of losses; our ability to achieve or maintain profitability; worldwide economic weakness; geopolitical conditions and continued threats of terrorism; effectiveness of our cost reduction programs; our ability to develop new services and market acceptance of such services, such as Teletrax(TM); the volume and importance of breaking news, which can have the effect of crowding out the content we produce and deliver to broadcast outlets on behalf of our clients; our ability to develop new products and services that keep pace with technology; our ability to develop and maintain successful relationships with critical vendors; the potential negative effects of our international operations on the Company; future acquisitions or divestitures, which may adversely affect our operations and financial results; the absence of long term contracts with customers and vendors; and increased competition may that have an adverse effect on pricing, revenues, gross margins and our customer base. More detailed information about these risk factors is set forth in filings by Medialink Worldwide Incorporated with the Securities and Exchange Commission, including the Company's registration statement, most recent quarterly report on Form 10-Q, most recent annual report on Form 10-K and other publicly available information regarding the Company. Medialink Worldwide Incorporated is under no obligation to (and expressly disclaims any such obligation to) update or alter its forward- looking statements whether as a result of new information, future events or otherwise.

First Call Analyst:
FCMN Contact:

Source: Medialink

CONTACT: Andy Nobbs, President, +44 (0) 207 554 2758,
anobbs@teletrax.tv, or Maria Di Masi, Public Relations Manager,
+1-212-812-7010, mdimasi@teletrax.tv, both of Teletrax

Web site: http://www.medialink.com/
http://www.teletrax.tv/

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