MultiVu Video Feed: 10th Annual Salvation Army Red Kettle Drive Kicks Off During Dallas Cowboys Thanksgiving Game!

MultiVu Video Feed: 10th Annual Salvation Army Red Kettle Drive Kicks Off During Dallas Cowboys Thanksgiving Game!

Carrie Underwood - Headline Performer

DALLAS, Nov. 22 /PRNewswire/ -- Dallas Cowboys' owner Jerry Jones and The Salvation Army's National Commander Israel Gaither will discuss the kick off of the 115th annual Red Kettle Christmas Holiday Campaign prior to the Dallas Cowboys' Thanksgiving Day game. Carrie Underwood has been announced as the headlining performer for the half-time show.

For the tenth year in a row, the Red Kettle campaign has been launched during a nationally televised, live concert at Texas Stadium during the traditional holiday game, this year pitting the Cowboys against the Tampa Bay Buccaneers. This decade-long tradition has helped raise nearly $900 million, and benefited an average of 37 million people per year. Ms. Underwood will be among the first to make donations to the Red Kettles, which help to raise money for holiday toys, coats, rental and utility assistance, and many other Salvation Army social services.

The Red Kettle Campaign, the nation's largest holiday fundraising drive, has been one of the most recognizable and important charitable campaigns in the United States since its inception in 1891. Every holiday season, more than 25,000 Salvation Army volunteers fan out across the country to ring bells and solicit donations to the iconic red kettles from holiday shoppers. Last year, the campaign raised a record $111 million. More than 83 cents of every dollar is spent on direct service for those in need.

For more information, viewers may visit http://www.salvationarmyusa.org/

SATELLITE FEEDS:

Wednesday, November 22nd, 2006 Thursday, November 23rd, 2006
2:00 PM - 2:15 PM ET 10:30 AM - 10:45 AM ET
IA 6 IA 6
Transponder 17 Transponder 17
C-Band C-Band
Downlink Freq: 4040 Vertical Downlink Freq: 4040 Vertical

FORMAT: News Package With Extra Soundbites and B-roll.

SOUNDBITES:
* Carrie Underwood
* Commissioner Israel L. Gaither -- National Commander, The Salvation Army
* Jerry Jones, Owner, General Manager, Dallas Cowboys

B-ROLL INCLUDES: *** Carrie Underwood's music video *** Salvation Army Red Kettles *** interview footage***

VIDEO PROVIDED BY: Salvation Army

Source: Salvation Army

CONTACT: For Technical Information or Hard Copy: MultiVu Media
Relations, 1-800-653-5313 ext. 3

Web site: http://www.salvationarmyusa.org/
http://www.multivu.com/

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