Bob Harper of 'The Biggest Loser' Visits Cleveland, OH on Friday, December 8 to Help Residents 'Step Up' Their Diabetes Management

Bob Harper of 'The Biggest Loser' Visits Cleveland, OH on Friday, December 8 to Help Residents 'Step Up' Their Diabetes Management

Harper and Local Diabetes Expert Introduce Recommendations for People with
Type 2 Diabetes: "6.5 Steps Toward Better Blood Sugar Control"

INTERVIEW OPPORTUNITY

WHAT: As part of the major national educational campaign
Diabetes & You: Step It Up to Get It Down, renowned life and
fitness coach Bob Harper will visit Cleveland to encourage local
residents with type 2 diabetes to better manage their disease.
Harper and a panel of diabetes experts convened by the American
Association of Clinical Endocrinologists (AACE) developed the
easy-to-understand and motivational 6.5 Steps Toward Better
Blood Sugar Control.

The 6.5 Steps underscore the importance of reaching the AACE
target A1C goal of 6.5% or less for most people through the
cornerstones of effective diabetes management -- eating healthy,
being physically active, monitoring blood sugar, seeing a doctor
or other healthcare professional, and, when appropriate, taking
one or more medicines.

WHY: The Diabetes & You: Step It Up to Get It Down campaign was
developed in response to a first-of-its-kind report issued last
year by AACE showing that two out of three Americans with type 2
diabetes analyzed in a study were not in control of their blood
sugar.

In Ohio, approximately 680,000 people are diagnosed with
diabetes. Type 2 diabetes is the most common form of diabetes
and accounts for nearly 90 to 95% of all diagnosed diabetes
cases. According to the AACE Report, approximately 67% of
people with type 2 diabetes in Cleveland analyzed in a study
were not in control of their blood sugar.

Anyone interested in learning more about better diabetes
management can call 1-877-6-5-STEPS or visit
www.stepitupdiabetes.com.

WHEN: FRIDAY, DECEMBER 8, 2006

WHO: Available for interviews:

Bob Harper-Life and fitness coach from "The Biggest Loser"
Local Diabetes Expert

CONTACT: For more information or to arrange an interview, please contact
Carol McCormick at 212-798-9840 or Alicia Dunn at 212-798-9739.

GlaxoSmithKline has provided funding and other support to the American
Association of Clinical Endocrinologists (AACE) for
the Diabetes & You: Step It Up to Get It Down campaign.

PRNewswire -- Nov. 22

Source: American Association of Clinical Endocrinologists

-------
Profile: intent