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Wednesday, November 15, 2006

The Inspiration Networks Launches New Mobile Service for Inspirational Community

The Inspiration Networks Launches New Mobile Service for Inspirational Community

The Service, "Inspiration Mobile," is One of the First of Its Kind for the Inspirational Market.

CHARLOTTE, N.C., Nov. 15 /PRNewswire/ -- The Inspiration Networks today announced the launch of "Inspiration Mobile," a new service for faith-based organizations that delivers content directly to mobile phone handsets. This turnkey solution will provide ministries and other faith-based organizations quick and affordable access into the mobile arena. Inspiration Mobile content can be accessed at the Inspiration Mobile Web Storefront by visiting www.inspiration.net and clicking "On Mobile Phone."

Bill Airy, Chief Operating Officer for the organization, said that Inspiration Mobile is designed to connect churches, ministries, and parachurch organizations with "on-the-go" members and partners.

"We are excited to announce the launch of our latest new media service for the inspirational community," said Airy. "We have transitioned into a mobile society and it's no different in the inspirational community. Our goal is to bring services to the marketplace that allow this audience to access and express their faith using a variety of mediums. We've achieved this with the launch of Inspiration Mobile."

With Inspiration Mobile, faith-based organizations can offer mobile devotionals, customized mobile wallpapers, and Christian music ringtones to its members and partners. The service is available on most major mobile phone carriers, including: Alltel, Verizon, T-Mobile, Cingular, Nextel, Sprint, Boost, and Dobson for mobile users with access to SMS or text-messaging.

The Inspiration Networks is also offering mobile content from several of its cable television franchises via the Inspiration Mobile Web Storefront, including:

- Exclusive daily devotionals written specifically for Inspiration
Mobile, available through no other source.

- An extensive catalog of Christian music ringtones from popular artists
such as Michael W. Smith, Third Day, CeCe Winans, Fred Hammond, and
others.

- A Free Kid's Zone sponsored by the kid-favorite INSP program "Discovery
Jones Expeditions" that features wallpaper and ringtones.

In the coming months, the storefront will also feature mobile content from the kid-friendly programs "Aardvark to Zucchini" and "Bed Bug Bible Gang," the youth/young adult-focused Steelroots, and more.

"This announcement is part of our corporate commitment to provide new media services for the inspirational marketplace," Airy said. "We have established a leadership position through the launch of Inspiration.net, the premiere broadband site for inspirational content and 'Inspiration Video on Demand,' the first inspirational video on demand platform for cable television delivery. Announcements about other new media platforms are forthcoming."

Organizations interested in finding out more about Inspiration Mobile can contact Greg Bentley at 704-561-7954.

About The Inspiration Networks:

The Inspiration Networks includes cable TV networks INSP-The Inspiration Network, La Familia Cosmovision (LFC), Inspirational Life Television (i- Lifetv), and INI-Inspiration Network International (INI). INSP is carried on more than 2,500 U.S. cable systems serving 22 million households. i-Lifetv is a digital inspirational lifestyles network launched in June 1998 that currently serves over 10 million subscribers. La Familia Cosmovision is a digital network that features family-friendly programming for Hispanic families. INI is delivered direct to home, serving over 55+ million households in Europe, North Africa and the Middle East. Approximately 50 percent of INI's schedule is original and exclusive programming with programs for children, teens and the international family. INI features a blend of U.S. and European ministry programmers. The Inspiration Networks also operates a number of new media franchises including the premiere broadband portal for the inspirational market, "Inspiration.net," which features "Inspiration Now," a robust video player populated with an award-winning array of exclusive programs for teens, kids, and adults from The Inspiration Networks' linear networks, and other exclusive content. Inspiration.net features the only use of Brightcove's state-of-the-art broadband TV service for the inspirational market. Other new media franchises include "Inspiration Video on Demand," the first inspirational video on demand platform for cable television delivery, and "Inspiration Mobile," delivering inspirational content directly to mobile phone handsets.

Contact: Kristina Hill
704.561.7866
khill@insp.com

First Call Analyst:
FCMN Contact:

Source: The Inspiration Networks

CONTACT: Kristina Hill of The Inspiration Networks, +1-704-561-7866, or
khill@insp.com

Web site: http://www.inspiration.net/

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