Frownies Sponsors the 2007 Palm Springs International Film Festival

Frownies Sponsors the 2007 Palm Springs International Film Festival

Hollywood's Beauty Secret To Present 'Frownie Award' at the 2007 Festival

DAYTON, Ohio, Nov. 1 /PRNewswire/ -- B&P Company, the makers of Frownies Facial Pads, Hollywood's Beauty Secret, is pleased to announce its association with the 18th Annual Palm Springs International Film Festival (PSIFF) as a Platinum Sponsor. B&P Company, the exclusive skin care sponsor of the Festival, will be presenting the Frownie Award for "Best Close Up" to an actress whose film is screening at the Festival.

With over 250 filmmakers and world class celebrities in attendance, an anticipated audience of 115,000+, as well as filmmaker tributes, industry seminars, educational programs for students and the glamorous black-tie Awards Gala, the Festival continues to attract increasingly high profile national and international sponsors.

"We are honored to welcome B&P Company as a sponsor and delighted that they have chosen to present the Frownie Award at the Festival. Their name recognition, along with their well-deserved reputation for quality will add immeasurably to the excitement of the Festival," said Festival Executive Director, Darryl Macdonald.

The Frownie Award, which bears the inscription "I'm ready for my close- up," was created by the makers of legendary Frownies Facial Pads, a non- surgical face lift used by Hollywood film stars and make-up artists for decades. Over the years, Frownies have made it to the big screen on many faces. Gloria Swanson wore them in the classic film "Sunset Boulevard." Frownies were also worn by Glenn Close in Mars Attacks (1996), and had cameo roles on Gwen Verdon in Cocoon (1985) and Meryl Streep in "Death Becomes Her" (1992).

"We are proud to support the world-renowned Palm Springs International Film Festival," said Kathy Wright, who is the fourth generation of women running the company. "Hollywood and Frownies have been a magical combination since the early days of film."

Other actresses and celebrities who use or recommend Frownies include Rene Russo, Fashion Model Dayle Haddon, and many soap stars. Famous make-up artists recommending Frownies include the House of Westmore, Oscar award- winning artist David Anderson, and Emmy award-winning artist Eve Pearl.

About B&P Company Inc.

Established in 1889, B&P Company Inc. is America's first anti-aging skin care company and a leader in bringing scientific advancements to the world of cosmetics and skin care. The firm was founded by Margaret Kroesen and has remained a woman-managed and family-owned business for five generations. For more information, please visit www.frownies.com.

About PSIFF

Founded in 1990 by then Mayor Sonny Bono, the PSIFF is one of the largest film festivals in North America. The Festival has an attractive film sales and distribution record and is seen by American distributors as one of the best Academy Award campaign marketing tools. The Festival also features cultural events, filmmaker tributes, industry seminars and an annual black-tie Awards Gala presentation.

The 2007 Palm Springs International Film Festival sponsors include title sponsor, the City of Palm Springs, joined with ample support from Tiffany & Co., Entertainment Tonight, Regal Entertainment Group, Integrated Wealth Management, the City of Indian Wells, the Aqua Caliente Band of Cahuilla Indians, including the Agua Caliente Casino and the Spa Resort Casino, The Desert Sun, Spencer's at the Mountain and Wessman Development.

For additional information on the Festival, call the Festival headquarters at (760) 322-2930 or visit the website at www.psfilmfest.org.

Contact: Kelli Bloechinger
kelli@transmediagroup.com
561-750-9800 x 226

First Call Analyst:
FCMN Contact:

Source: B&P Company Inc.

CONTACT: Kelli Bloechinger of TransMedia Group, +1-561-750-9800 x 226,
or kelli@transmediagroup.com, for B&P Company Inc.

Web site: http://www.frownies.com/
http://www.psfilmfest.org/

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