MobileActive Signs Content Licensing Agreement With Universal Music Group - World's Leading Music Company

MobileActive Signs Content Licensing Agreement With Universal Music Group - World's Leading Music Company

SYDNEY, Australia, Nov. 1 /PRNewswire-FirstCall/ -- Company strengthens its position in Australia's rapidly growing mobile phone content market.

MobileActive Limited , a global mobile phone content and entertainment provider, today announced the expansion of its music content library signing an Australian licensing agreement with the world's leading music company, Universal Music Group.

Products from a catalogue of over 50,000 tracks, including current top artists such as Powderfinger, Nelly Furtado, Mariah Carey, Pussy Cat Dolls, Black Eyed Peas, Bon Jovi, Sting, and Wolfmother will be available for download on MobileActive's web and WAP sites as real tones, video ringers, graphics and SMS tones. In addition, the agreement with Universal Music Group grants MobileActive access to a huge back catalogue including ABBA, Elton John, Jimi Hendrix, Kiss and Motown.

"In line with our mobile content strategy we are continuing to partner with the best content providers across all entertainment genres globally. Universal Music Group, with their extensive catalogue and commitment to mobile, are the best in the industry," said Neil Wiles, managing director of MobileActive.

Universal Music Group is the world's leading music company with wholly- owned record licensees in 63 countries, as well as a multitude of record labels owned or distributed by its record company subsidiaries around the world.

"We are very excited to join with MobileActive, as we are always looking for partners who will help us to help our artists get to their fans. In the digital world mobile is currently the fastest growing format for consumers to source their music digitally and our partnership with MobileActive will further benefit consumers," said George Ash, managing director of Universal Music Australia.

The deal with Universal Music Group is a strategic license agreement with substantial mutual revenue potential.

"This agreement adds to our already solid market positioning, enabling us to capitalise on the growth in mobile music services that is being driven by consumer demand, evolution of the mobile handset and the telecommunications networks," continued Wiles.

Frost and Sullivan's Australia Mobile Content Market 2006-2010 report shows total market value will grow at an estimated compound annual growth rate of 22.5% from AU$576 million in 2006 to AU$1.3 billion in 2010.

MobileActive markets its mobile music catalogue through its direct to consumer brands across telecommunication carriers and its various channel and joint venture relationships.

About MobileActive

MobileActive Limited is a global mobile phone content and entertainment provider. MobileActive aggregates, develops and distributes a diverse range of mobile content and entertainment including music, games, video, information services, graphics and applications. MobileActive has built a large and unique content library which continues to grow, offering varied types of content in different genres. The mobile content is distributed directly to consumers and via telecommunication carriers and partners using a propriety technology platform which is highly scalable and which can be quickly deployed in any market. For more information please see www.mobileactivecorporate.com

CONTACT:
Anna-Greta Pearl
Sqware Peg | agency On-Demand
Mobile: +61-416-258-552
Email: anna-greta@sqwarepeg.com

Source: MobileActive Limited

CONTACT: Anna-Greta Pearl, Sqware Peg | agency On-Demand,
Mobile: +61-416-258-552, anna-greta@sqwarepeg.com

Web site: http://www.mobileactivecorporate.com/

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