Ecast and DoubleClick Partner to Optimize Digital Marketing Messages on Out-Of-Home Jukebox Network

Ecast and DoubleClick Partner to Optimize Digital Marketing Messages on Out-Of-Home Jukebox Network

SAN FRANCISCO, Nov. 20 /PRNewswire/ -- Ecast, a music and entertainment company operating the nation's largest network of broadband touchscreen jukeboxes, has partnered with DoubleClick to provide marketers with increased campaign flexibility and reporting for their interactive, out-of-home media campaigns.

The out-of-home jukebox network has licensed DoubleClick's DART Enterprise advertising management technology to better manage its inventory. DART Enterprise provides sophisticated, flexible and easy-to-use planning, serving and reporting capabilities and enables Ecast to serve advertising that is IAB-compliant.

"DoubleClick's centralized ad serving capability allows us to streamline ad delivery across our entire network," said David Schmidt, senior director, product marketing, Ecast. "Now we can provide real-time data on geographical performance, location performance or even types of music chosen. This will help advertisers to better understand, and even alter their campaigns in real-time, in order to maximize success."

The DART Enterprise software will enable advertisers to set their own targeting and impression goals; "hyper-target" their ads by venue, geography, type of music browsed/played, etc.; run overlapping, simultaneous, interactive advertising campaigns on Ecast's 8,000+ location digital jukebox network; and easily manage and report on complex campaigns in a wide array of online and offline environments.

"DoubleClick has supported a range of Out-of-Home applications, ranging from blood pressure machines to gas pumps," said Rany Ng, product director, DoubleClick. "We are delighted to apply this experience to power such a sophisticated application as the Ecast network."

"DART Enterprise is an essential tool for us on these types of interactive buys," said James Kiernan, vice president, associate director, digital media & innovation, Mediavest Worldwide. "We're confident that Ecast's back-office capabilities will be on par with our needs as we look to utilize their advertising platform for our clients."

The DoubleClick DART Enterprise is currently being installed on the Ecast network and is scheduled for system wide implementation in January 2007.

"With DART Enterprise, Ecast can target campaigns down to the zip code or smart-serve ads based on users' content consumption patterns, giving advertisers the most efficient and effective campaigns possible," said George Giatzis, senior vice president, advertising sales, Ecast. "Nowhere in the world of place-based interactive out-of-home media does this level of specialization exist."

ABOUT DOUBLECLICK

DoubleClick provides technology and services that empower marketers, agencies and web publishers to work together successfully and profit from their digital marketing investments. Our focus on innovation, reliability and insight enables clients to improve productivity and results. Since 1996, DoubleClick has empowered the original thinkers and leaders in the digital advertising industry to deliver on the promise of the rich possibilities of our medium. Today, the company's DART and Performics divisions power the online advertising marketplace. Tomorrow, we will continue to enable clients to profit from opportunities across all digital advertising channels as consumers worldwide embrace them. DoubleClick has global headquarters in New York City and maintains 21 offices around the world to serve its more than 1,500 clients.

ABOUT ECAST

Ecast, founded in 1999, is a music and entertainment company operating the largest broadband touchscreen media network in the United States with more than 8,000 digital jukeboxes nationwide. Each unit is linked to a database containing the largest music selection in the industry. By providing digital music to millions of listeners each month, the Ecast Network allows marketers and content providers to reach the highly desirable, young-adult influencers who affect purchasing decisions and consumer trends. Ecast's investment partners include Crosslink Capital, DCM, El Dorado Ventures, Focus Ventures and Mobius Venture Capital. For more information, please visit http://www.ecastnetwork.com/.

CONTACT INFO:
Anne Donohoe / Jennifer Handshew
KCSA Worldwide
(212) 896-1261 / (212) 896-1272
adonohoe@kcsa.com / jhandshew@kcsa.com

Source: Ecast

CONTACT: Anne Donohoe, +1-212-896-1261, adonohoe@kcsa.com, or Jennifer
Handshew, +1-212-896-1272, jhandshew@kcsa.com, both of KCSA Worldwide

Web site: http://www.ecastnetwork.com/

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