Groove Mobile and 3UK Join Forces to Power Mobile Music Service

Groove Mobile and 3UK Join Forces to Power Mobile Music Service

3UK's World Class 3G Network to Showcase Groove Mobile's Innovative Features

BEDFORD, Mass. and LONDON, Nov. 20 /PRNewswire/ -- Groove Mobile, the world's leading mobile music commerce platform, and 3UK, the UK's leading mobile media company, announced today they are joining forces to power an innovative mobile music service on 3UK's network. With today's announcement, Groove Mobile will bring its award-winning music service and innovative features to 3UK's leading 3G network, which is currently number one in the UK mobile music download market.

3UK's Marketing Director, Graeme Oxby says "3UK's mobile music service powered by Groove Mobile will enable our customers to download music simultaneously from their phone to their PC and vice versa. It will bring online music purchasing for both home and mobile into one seamless experience. Once again this will demonstrate 3's leadership in this market and give a fabulous experience for our customers."

In addition to providing full-track music downloads direct to mobile handsets, the new music service will include access to multiple charts, downloading high quality album art, shop and play, browsing and previews, and exclusive content. The music service will allow customers who purchase music over the air to get their track delivered to their handset, and get a copy of their track online. They can then play it on their laptop or PC, transfer it onto an MP3 player, or burn it onto a CD. They can also purchase the track on their PC (via three.co.uk) and then download, it free of charge, to their mobile. Also, in the event that a customer loses/ deletes a track, they are able to re-download the track up to 3 times, free of charge.

Groove Mobile Chief Marketing Officer Adam Sexton said, "Our technology supports 3UK's award winning mobile music service and is another example of the leadership of our mobile music service around the world. Groove Mobile's enhanced functionality with 3UK represents another exciting step in the UK mobile music market."

Groove Mobile also powers the award winning Sprint Music Store, the first over-the-air full-track download service to launch in the United States. Last year in the UK, Groove Mobile-powered music services received top ratings from mobile music customers in What Now magazine and from independent analysts at Strategy Analytics, an industry research firm.

About 3

3 is a mobile media company delivering a convergence of communications, entertainment and information to customers on the move.

The three areas which form the core of its business are:
* Communications -- including all forms of personal communications, voice
and video calling; text, picture and video messaging; and mobile
blogging
* Entertainment -- including television, music audio and video, computer
games, and media publishing
* Information services -- including wireless web, access to the best of
the internet and a range of news services

3 UK is a member of the HWL group of 3G companies, which include 3G operations in Australia, Austria, Denmark, Hong Kong, Ireland, Israel, Italy, Sweden and soon Norway.

Three facts about 3:
* 3, a mobile media company, launched the UK's first 3G network
* 3 has over 3.75 million customers in the UK and over 13.5 million
worldwide (August 2006 figures)
* The 3 network offers national coverage for calls and texts, and over 89%
population coverage for 3G services.

For further information, please visit: www.three.co.uk or call the 3 Media Office on 020 7350 5696.

ABOUT GROOVE MOBILE

Groove Mobile is the world's leading mobile music service. Groove Mobile's Complete Music Gateway includes Full Track Mobile Downloads, Peer-to-Peer Sharing and Personalized Music Recommendations, in addition to providing Personalized and Programmed Streaming Radio, Music Subscriptions, and more. Last year, Groove Mobile powered the #1 rated mobile music service in the UK, and the first mobile music service in the US, Sprint's Music Store. Groove Mobile launched the world's first secure peer-to-peer distribution in the mobile space, with its pioneering TELL-A-FRIEND feature. Groove Mobile's direct download service is available in the US, Canada, Europe, and Australasia and provides access to music from EMI, Warner Music International, V2, and Beggars Group, Digital Rights Management and the Orchard libraries. www.groovemobile.com.

Source: Groove Mobile

CONTACT: Bennet Ratcliff of Ratcliff Strategies for Groove Mobile, +1-
310-261-0408, bennet@ratcliffstrategies.com

Web site: http://www.three.co.uk/
http://www.groovemobile.com/

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