Death Cab for Cutie Joins Deerhoof, The Hold Steady, Nada Surf, and Over 100 Artists on MOG

Death Cab for Cutie Joins Deerhoof, The Hold Steady, Nada Surf, and Over 100 Artists on MOG

MOG Celebrates by Announcing 'Death Cab for MOGGIE' Contest

BERKELEY, Calif., Nov. 8 /PRNewswire/ -- MOG (www.mog.com) -- the ultimate online destination to discover people through music and music through people -- today announced that Ben Gibbard of Death Cab for Cutie and The Postal Service has launched his own personal blog at http://mog.com/Ben_Gibbard .

Ben joins over 100 artists with MOG pages, including Greg Saunier of Deerhoof (http://mog.com/Deerhoof), Tad Kubler of The Hold Steady (http://mog.com/The_Hold_Steady), Matthew Caws of Nada Surf (http://mog.com/Matthew_Caws), David Lowery of Cracker and Camper Van Beethoven (http://mog.com/David_Lowery), Tom Gray of Gomez (http://mog.com/Tom_Gray), Josh Haden (http://mog.com/Josh_Haden), and Portastatic (http://mog.com/portastatic).

To celebrate Ben's arrival in the MOG-O-SPHERE, MOG is launching the "Death Cab for MOGGIE" contest. Go to www.mog.com/contest to enter for a chance to win a trip to Seattle for the final concert of Death Cab for Cutie's 2006 tour on December 9, 2006. Enjoy plane tickets, great seats at the show, spending cash, and a hotel room for the night -- all on MOG. Five second-place winners will receive new iPods loaded with the entire Death Cab for Cutie and The Postal Service catalogs, plus Ben's 20 favorite albums. The deadline to enter the contest is November 30, 2006 at 11:59 p.m. Winners will be announced on Dec. 4, 2006.

"MOG has built a great community centered around pure, unadulterated music fanaticism," said Ben Gibbard, singer/guitarist for Death Cab for Cutie and The Postal Service. "It's a great way to find out about new bands and share the stuff I've loved forever or just recently discovered."

Devoted to the music they love, artists' MOG pages provide exclusive insight into what artists are listening to now. Additionally, artists are sharing their adventures from the road, waxing poetic about their musical influences, and even posting exclusive photos and videos from time to time.

Highlights from artists' MOG pages include:

Ben Gibbard, Death Cab for Cutie and The Postal Service (http://mog.com/ben_gibbard):

* "Top Albums this Month"
* "Artists You Should Know About"
* "Last Songs Played"

Greg Saunier, Deerhoof (http://mog.com/Deerhoof):
* "Songs We Listened To Most While Making Our Upcoming Album 'Friend
Opportunity'"
* "Best Music I've Recently Seen"
* "Favorite Songs"
* ...and a candid backstage shot of the Flaming Lips, from their recent
tour

Tad Kubler, The Hold Steady (http://mog.com/The_Hold_Steady)
* "Best New York Spots"
* "Essential Albums"
* "Best Bands of All Time"

Matthew Caws, Nada Surf (http://mog.com/Matthew_Caws)
* "My First Concert"
* "My First Album"
* "Artists You Should Know About"

Anyone can instantly see what's in their favorite artists' digital music collections and more thanks to MOG-O-MATIC, the MOG technology that takes the work out of sharing your musical tastes with the rest of the world. As MOGGERS collect and listen to music on their computers and iPods, MOG-O-MATIC automatically keeps score, so their MOG profiles are always fresh and up-to-date. With MOG-O-MATIC, you don't have to lift a finger to show the world your:

* Entire music collection
* Last songs played
* Top albums, artists or songs of the week/month
* Recently added to music collection
* Top songs this week from MOGs like you
* And more ...

Want to find other MOGGERS with musical taste similar to that of your favorite MOG artists? Go to your favorite artist's MOG page and click "Find Similar MOGS" at the top of the screen. You can also refine your search by gender, age, or zip code.

Once you've discovered the people whose musical taste most resembles your own -- or that of the people you trust -- it's easy to find new music that you will love just by browsing their collections and the artists, albums, and songs they're listening to now. To further enable music discovery, MOG provides 30-second sound samples of every song as well as direct links to iTunes and Amazon for download and CD purchases.

"Checking out Ben's MOG page is like holding his iPod in your hand and thumbing through every song," said David Hyman, MOG founder and CEO. "Not since the original Napster, have you been able to see what's in other people's digital music collections."

About MOG

Employing state-of-the-art Web 2.0 technology, MOG (www.mog.com) is an online destination where music lovers can quickly and easily show the world what they're listening to, express their musical tastes, and discover people through music and music through people. Completely free, MOG was started by David Hyman, former CEO of Gracenote, co-founder of Addicted to Noise, and self-proclaimed music freak. MOG, which has raised $1.4 million dollars in Angel funding to date, launched in June 2006 and is headquartered in Berkeley, CA. For more information go to www.mog.com .

Source: MOG

CONTACT: Dana Smith of Dadascope Communications, +1-510-524-2066, or
mobile, +1-510-682-3141, or dana@dadascope.com, for MOG

Web site: http://www.mog.com/

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