BabyUniverse Announces Content Licensing Agreement With Oxygen Media

BabyUniverse Announces Content Licensing Agreement With Oxygen Media

Oxygen's Oh!Baby Programming to be Featured on BabyTV.com

JUPITER, Fla., Nov. 13 /PRNewswire-FirstCall/ -- BabyUniverse, Inc. (NASDAQ:POSH) a leading Internet content, commerce and new media company in the pregnancy, baby and toddler marketplace, announced today that it has signed a licensing agreement with Oxygen Media Interactive to feature the Oh!Baby programming on BabyTV.com, the Internet's first integrated broadcast channel and social networking community focused on the needs of new and expectant parents.

Oh!Baby, Oxygen's VOD channel for those who've gone parental, will contribute segments of four popular shows, with content celebrating the highs and lows of the incredible journey called parenthood:

* You're on TV -- Hosted by Saturday Night Live alum Molly Shannon,
You're on TV features actual Oh!Baby viewers' home videos, showing
their kids doing what they do best: cracking us up. From baby's first
"bad hair day" to toddlers pooping where they shouldn't, chances are
you'll recognize -- and hopefully laugh along with -- the outrageous
situations these little ones get into.

* Parentology -- An animated series presenting some of the most original,
effective and, above all, entertaining parenting tips on TV.
Parentology is your primo source for "Tips for Raising Top Notch Tots."
Whether you're looking to get your kids to be more tidy, less pouty, or
just plain ol' trick 'em into eating their veggies, Parentology is
chockfull of surprising suggestions from real moms and dads.

* ApParently Speaking -- It happens to all of us: somewhere between the
miracle of birth and the joy of becoming a family for the first time,
reality sets in ... and as you well know, reality is rarely all
sunshine and lollipops. Unless, of course, you're cutting that lollipop
out of your toddler's hair. Fortunately, even for "perfect parents"
(with imperfect kids), there's apParently Speaking -- thematically-
grouped video segments featuring real moms and dads sharing their
funniest, wildest, and most embarrassing "parenting war stories," on-
camera.

* Kids Behaving Badly -- Hosted by Melissa Howard, Kids Behaving Badly is
the first spin-off of Oxygen's hidden-camera hit, Girls Behaving Badly.
A comedy in which five kids (all under nine years old) pull pranks on
parents and other gullible grown-ups. Kids Behaving Badly takes full
advantage of its stars' innocent appearances -- to lure in unsuspecting
suckers!

"We're excited to have Oxygen as one of our early strategic programming partners on the BabyTV.com network," said John Textor, Chairman and CEO of BabyUniverse. "We are confident this entertaining and real world how-to approach to parenting will be among the most popular programming on BabyTV.com."

Scheduled to debut in late 2006, BabyTV.com plans to cross-market to the 1.7 million monthly unique visitors of BabyUniverse-owned e-commerce properties such as BabyUniverse.com, PoshTots.com and DreamTimeBaby.com, and content properties such as PoshCravings.com and ePregnancy.com. BabyTV.com will be presented in an interactive format in which the consumer can tune in to broadcast-quality streaming television, upload videos to share with the community, interact with live events, engage in e-commerce transactions, browse links on the Web, and participate in BabyTV.com's robust online community.

About BabyUniverse, Inc.

BabyUniverse, Inc. (NASDAQ:POSH) is a leading Internet content, commerce and new media company in the pregnancy, baby and toddler marketplace. Through its Web sites, BabyUniverse.com and DreamtimeBaby.com, the company is a leading online retailer of brand-name baby, toddler and maternity products in the United States. Through its Web sites PoshTots.com and PoshLiving.com, the company has extended its offerings in the baby and toddler market as a leading online provider of luxury furnishings to the country's most affluent female consumers. Through PoshCravings.com and ePregnancy.com, BabyUniverse has also established a widely recognized platform for the delivery of content and new media resources to a national audience of expectant parents. BabyUniverse is pursuing a dual strategy of organic growth and acquisition growth that is designed to establish BabyUniverse as the leader in the online baby marketplace. Beyond the baby segment, the company intends to leverage its growing platform to acquire other female-oriented content, commerce and new media companies. The overall objective of BabyUniverse is to establish a market-leading content, commerce and new media business focused on the high- growth female marketplace.

BabyUniverse and its affiliates operate a multi-channel portfolio of Internet properties, including e-commerce sites such as http://www.babyuniverse.com/, http://www.poshtots.com/, http://www.poshliving.com/ and http://www.dreamtimebaby.com/, and content sites such as http://www.poshcravings.com/, http://www.epregnancy.com/, and the pending http://www.babytv.com/.

Special Note Regarding Forward-Looking Statements

This press release contains forward-looking statements that involve risks and uncertainties relating to future events or our future financial performance. These statements involve known and unknown risks, uncertainties and other factors that may cause the actual results to differ materially from those expressed or implied by such forward-looking statements. You are advised to consult further disclosures we may make on related subjects in our future filings with the Securities and Exchange Commission.

In some cases, you can identify forward-looking statements by terminology such as "may," "could," "should," "expect," "plan," "intend," "anticipate," "believe," "estimate," "predict," "potential" or "continue," the negative of such terms or other comparable terminology. These statements are only predictions. Although we believe that the expectations reflected in the forward-looking statements are reasonable, we cannot guarantee future results, levels of activity, performance or achievements.

First Call Analyst:
FCMN Contact: bob@babyuniverse.com

Source: BabyUniverse, Inc.

CONTACT: Company, Georgianne Brown of BabyUniverse, Inc.,
+1-561-277-6405, or georgianne.brown@babyuniverse.com; or Investors, John
Baldissera, of BPC Financial Marketing, +1-800-368-1217, for BabyUniverse,
Inc.

Web site: http://www.babyuniverse.com/
http://www.poshtots.com/
http://www.poshliving.com/
http://www.poshcravings.com/
http://www.dreamtimebaby.com/
http://www.epregnancy.com/
http://www.babytv.com/

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