AMG LASSO Music Media Recognition Service Adopted for PLAYSTATION(R)3

AMG LASSO Music Media Recognition Service Adopted for PLAYSTATION(R)3

ANN ARBOR, Mich., Nov. 17 /PRNewswire/ -- All Media Guide (AMG), the premier technology and content database provider for exploring music, movies, and games, announced that AMG LASSO was adopted as the global music media recognition service for the new PLAYSTATION(R)3 (PS3(TM)) computer entertainment system from Sony Computer Entertainment Inc. (SCEI), debuting November 11 in Japan and today in North America.

"With AMG LASSO services on the PS3, users will be able to promptly and conveniently manage and play their favorite music on the system," said Greg Smith, AMG vice president of technology.

AMG LASSO automatically recognizes CDs inserted into PS3, as well as important "tag" information such as the artist name, album name, song names, credits, release dates, genres, moods, similar artists, and other information critical for advanced media management.

AMG LASSO media recognition service is powered by AMG's professional standard global metadata. Created by respected music experts, the AMG databases comprise rich content, including millions of albums, track releases, performers, composers, genres, styles, tones, similar artists, roots and influences, copyright information, and other information important to building intuitive media management interfaces.

AMG worked closely with Rainbow Partners Inc., its exclusive Asian licensor for consumer electronics companies, to provide and customize the technology to PS3. Rainbow is based in Tokyo and Seoul.

"The depth and accuracy of LASSO's content lets users do more with their music in managing collections, making playlists, and finding specific tracks and titles," said Andrew Stess, AMG vice president of consumer electronics. "The choice of AMG LASSO acknowledges that our data is the most comprehensive and our music management software the most reliable."

About AMG

All Media Guide, based in Ann Arbor, Michigan, is the leading authority on music, movies and games. Since 1991, the company has provided comprehensive content and technologies to support the physical and digital distribution of entertainment media. With thousands of musicologists, film historians, and game specialists contributing over the years, AMG has created the industry's cleanest, most in-depth database of information and original editorial content. AMG content and technologies are licensed by leading consumer electronics manufacturers, retailers, and Internet sites. Visit AMG at www.allmusic.com, www.allmovie.com and www.allgame.com.

"PLAYSTATION" is a registered trademark and "PS3" is a trademark of Sony Computer Entertainment Inc.

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Source: All Media Guide

CONTACT: Richard Roher of Roher Public Relations, +1-914-238-2200,
ext. 303, rsroher@roherpr.com, for All Media Guide

Web site: http://www.allgame.com/

Web site: http://www.allmovie.com/

Web site: http://www.allmusic.com/

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